
The Entrepreneur's Toolkit
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Narrated by:
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Michael Goldsby
About this listen
This course teaches you how to be an entrepreneur and how to think like one - skills that are essential whether you are starting a business, expanding an existing business, boosting your career as an employee, pursuing a social cause, or seeking to increase your impact as a teacher, coach, minister, or other professional. Packed with fascinating lessons from legendary entrepreneurs such as Bill Gates, Steve Jobs, Walt Disney, and Henry Ford, these 24 lectures are entertaining as well as practical.
You begin by investigating what makes a good business idea. Then you learn how to turn that idea into a successful enterprise by defining the market and the customers you will serve, attracting backers, building your brand, and growing your venture to the point where you can sell it, if you want, for an impressive profit.
Topics covered include market research, choosing a business structure, the all-important business plan, financial statements, running a home office, family businesses, franchises, intellectual property, employee and customer relations, and entrepreneurial exhaustion. Professor Goldsby also discusses different entrepreneurial styles, and he looks ahead to your career options after you succeed and are ready to try another challenge. He notes that entrepreneurs play an indispensible role in society: they are the ones who find problems, recognize the opportunities in those problems, then fix them and make the world a better place.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
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Story
Every day of your life is spent surrounded by mysteries that involve what appear to be rather ordinary human behaviors. What makes you happy? Where did your personality come from? Why do you have trouble controlling certain behaviors? Why do you behave differently as an adult than you did as an adolescent?Since the start of recorded history, and probably even before, people have been interested in answering questions about why we behave the way we do.
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I wanted to like this course
- By Diane Tincher on 08-06-18
By: Mark Leary, and others
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How to Build a Thriving Workplace: A Leader’s Guide
- By: Beth Cabrera, The Great Courses
- Narrated by: Beth Cabrera
- Length: 6 hrs
- Original Recording
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Multiple studies show a clear link between businesses that attend to their employees’ well-being and the bottom line. In fact, the profit of companies with the strongest focus on employee experience is about four times higher than the average. If you take care of your employees, they will take care of your customers, and your shareholders will do well, too. How to Build a Thriving Workplace: A Leader’s Guide will tell you how to identify and implement relatively simple and inexpensive changes to improve your employees’ work environment and positively impact your bottom line.
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Good, Not Great
- By Ryan on 05-10-19
By: Beth Cabrera, and others
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Innovation and Entrepreneurship
- By: Peter F. Drucker
- Narrated by: Michael Wells
- Length: 9 hrs and 31 mins
- Unabridged
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This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.
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Great book, poorly read :-(
- By John on 01-31-05
By: Peter F. Drucker
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Sherlock Holmes: Beyond the Elementary
- By: James Krasner, The Great Courses
- Narrated by: James Krasner
- Length: 4 hrs and 23 mins
- Original Recording
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Every hero works to soothe the fears of the people during their period in history. Heroes are not only brave, but they’re also able to navigate the convoluted corridors of society, and to see through the respectable pretense of others to detect the evil that lies within. So, who better to take on the foggy, crime-ridden streets and strict social mores of Victorian London than the iconic literary detective Sherlock Holmes? In Sherlock Holmes: Beyond the Elementary, you’ll investigate the history behind Sir Arthur Conan Doyle’s whip-smart, charismatic detective.
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Very dry and academic
- By Buretto on 05-29-21
By: James Krasner, and others
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Scientific Secrets for a Powerful Memory
- By: Peter M. Vishton, The Great Courses
- Narrated by: Peter M. Vishton
- Length: 2 hrs and 55 mins
- Original Recording
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Memory is, without a doubt, the most powerful (and practical) tool of everyday life. By linking both your past and your future, memory gives you the power to plan, to reason, to perceive, and to understand. Yet while all of us have an amazing capacity for memory, there are plenty of times when it seems to fail us. Why does this happen? And how can you fix it? In Scientific Secrets for a Powerful Memory, you’ll explore the real research on how memory functions - and then apply these findings to help you make better use of the memory abilities you have.
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good, but there are better books on these topics
- By Scott H on 06-03-19
By: Peter M. Vishton, and others
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Being Human: Life Lessons from the Frontiers of Science
- By: Robert Sapolsky, The Great Courses
- Narrated by: The Great Courses
- Length: 5 hrs and 53 mins
- Original Recording
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Understanding our humanity - the essence of who we are - is one of the deepest mysteries and biggest challenges in modern science. Why do we have bad moods? Why are we capable of having such strange dreams? How can metaphors in our language hold such sway on our actions? As we learn more about the mechanisms of human behavior through evolutionary biology, neuroscience, anthropology, and other related fields, we're discovering just how intriguing the human species is.
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Somewhat Interesting but not Quite as Advertised
- By Adam J Duhame on 10-05-13
By: Robert Sapolsky, and others
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American Monsters
- By: Adam Jortner, The Great Courses
- Narrated by: Adam Jortner
- Length: 4 hrs and 55 mins
- Original Recording
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Grab a flashlight and go monster-hunting in the safe company of Adam Jortner, award-winning professor of religion at Auburn University. You’ll encounter chilling tales of living houses, sentient plants, psychotic toys, brain-eating zombies, and otherworldly beings whose mere name is enough to drive people insane. Along the way, you’ll learn how monster stories change how Americans think and what Americans do, how they shape the history of our country, and what secrets about human nature these inhuman monsters can share.
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Great entertaining listen
- By lindsayb on 06-22-21
By: Adam Jortner, and others
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How to Be a Great Manager
- By: Rachel Pacheco, The Great Courses
- Narrated by: Rachel Pacheco
- Length: 2 hrs and 59 mins
- Original Recording
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Rachel Pacheco, professor of management at Georgetown University’s McDonough Business School and a former chief people officer, will give you tools and tips that will immediately and positively affect how you manage people, despite differences in communication styles or personalities. With seven research-backed lessons, including suggested exercises, this course will help you develop and practice the skills to ultimately make you more fulfilled, competent, and successful in your role.
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Helpful
- By Tcb182 on 04-14-23
By: Rachel Pacheco, and others
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The Iliad of Homer
- By: Elizabeth Vandiver, The Great Courses
- Narrated by: Elizabeth Vandiver
- Length: 6 hrs and 4 mins
- Original Recording
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For thousands of years, Homer's ancient epic poem the
Iliad has enchanted readers from around the world. When you join Professor Vandiver for this lecture series on the Iliad, you'll come to understand what has enthralled and gripped so many people. Her compelling 12-lecture look at this literary masterpiece -whether it's the work of many authors or the "vision" of a single blind poet - makes it vividly clear why, after almost 3,000 years, the
Iliad remains not only among the greatest adventure stories ever told but also one of the most compelling meditations on the human condition ever written.
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Vandiver never disappoints
- By Machteacher on 07-23-13
By: Elizabeth Vandiver, and others
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Overcoming Imposter Syndrome
- By: Kelly Vincent, The Great Courses
- Narrated by: Kelly Vincent
- Length: 2 hrs and 10 mins
- Original Recording
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Imposter syndrome—the irrational self-doubt we feel despite obvious success—can strike at any time, at work or at home. Such crippling anxiety and worry, common to so many people, can even undermine your ability to lead a confident and authentic life. In Overcoming Imposter Syndrome, licensed clinical psychologist Kelly Vincent teaches you how to navigate these complicated feelings and how to guide yourself toward lasting change.
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Great for anyone 25 and under
- By Anonymous User on 10-12-23
By: Kelly Vincent, and others
An Invaluable Experience
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Very informational but way too technical.
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It is a genius work the professor have done!
Highly recommend the course to anyone (not only to those who interested in the subject)!
Really the great course!
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Get this toolkit
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Title well describes this listen
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Covers everything soup to nuts even covers what to do when you're exhausted, in the final few chapters.
Also very good for reference when you need to have inject some business into your mind.
Amazing for jotting down and briefly working out an idea for a business that you had.
Very accessible.
Narrator is clear, animated, and likeable.
Real Person Here
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The narrator did a great job holding my interest. Each chapter is logically tied to the next one.
The big picture
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Very helpful in developing my business plan
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The Entrepreneur’s Toolkit by Michael Goldsby brought me back to the beginning of my entrepreneurial journey with each chapter mirroring another step of my own experience.
I haven’t done everything the book suggests and I certainly haven’t done everything right. There are many things I would change if I was able to go back and do them again. It’s possible that if I had this book 25 years ago I would have made different decisions based on the advice the author gives. I suggest others use it and the toolkit within as a guide, as I will in the future.
However, what is important to me as I write this review is what I slowly came to believe while listening to the insightful lessons and anecdotes that somehow reflected my own experience.
I learned that I can absolutely call myself an entrepreneur and that I should truly embrace the title.
I feel vindicated. Thank you.
I feel vindicated
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Great Book front to back!!
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