
The Business of Expertise
How Entrepreneurial Experts Convert Insight to Impact + Wealth
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Narrated by:
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David C. Baker
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By:
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David C. Baker
About this listen
This passionate expertise manifesto is intended to elevate the impact of advisors who sell insight as entrepreneurs. Three foundational chapters form the basis of the entire audiobook: Experts develop insight by isolating patterns in data; they convert those insights to wealth by crafting a unique positioning for which few available substitutes exist; and their confidence grows as the marketplace embraces their application of expertise. The next 15 chapters - building on that foundation - each answer a single question, starting with the role of expertise in a developed society, how important it is for experts to love the hard work required to hone their expertise, and how to see all that in the context of their own purpose in the world.
We pause to dig deeper by examining the very narrow overlap between expertise and entrepreneurship: the narrow slice of humanity for which this audiobook was written, with a nod to how easy it is for those entrepreneurial experts to be pulled off mission to explore new things. What are the critical positioning mistakes to avoid? Are there helpful ways to keep your deep, narrow expertise from blinding you to a broader, wider relevance? How might you frame your expertise in horizontal or vertical terms or a combination of both? There are core principles for this, and they start with distinguishing between strategy and implementation. What are the earlier and then later tests to validate your positioning? What are the most effective ways to demonstrate your expertise and, conversely, the activities most important to avoid? If you are an entrepreneurial expert selling advice for a living, you ll absorb deeper and deeper insight each time you scour it. It emerges from the trenches and is written for experts in the trenches.
©2017 David C. Baker (P)2018 David C. BakerListeners also enjoyed...
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
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The Consulting Bible, 2nd Edition
- How to Launch and Grow a Seven-Figure Consulting Business
- By: Alan Weiss
- Narrated by: Alan Weiss
- Length: 8 hrs and 35 mins
- Unabridged
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The second edition of The Consulting Bible remains the most comprehensive and practical guide to the consulting profession, from launch to high growth, from marketing to implementation. Legendary consultant, speaker, and best-selling author Alan Weiss shows you how to create an independent or boutique consulting practice and take it to seven-figure success.
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Exactly as Titled
- By Anonymous User on 02-04-25
By: Alan Weiss
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Value-Based Fees (3rd Edition)
- How to Charge What You're Worth and Get What You Charge
- By: Alan Weiss
- Narrated by: Alan Weiss
- Length: 7 hrs and 29 mins
- Unabridged
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In the newly revised third edition of Value-Based Fees: How to Charge What You're Worth and Get What You Charge, best-selling author, speaker, and renowned consultant Dr. Alan Weiss delivers a thoroughly updated guide to proposing, and receiving, consistently high fees that are based on the value you deliver to each client you serve. The author walks you through the many reasons that time-and-materials pricing models are outdated and inadequate and how to convert existing clients to your new value-based fee model.
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Pdf missing
- By Jfj on 06-25-23
By: Alan Weiss
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The McKinsey Way
- By: Ethan M. Rasiel
- Narrated by: Michael Butler Murray
- Length: 4 hrs and 19 mins
- Unabridged
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When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. Former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, The McKinsey Way empowers every business decision maker to become a better strategic player in any organization.
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Liiked insider scoop, not so fond of narrator
- By Susan on 05-10-25
By: Ethan M. Rasiel
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Selling Your Expertise
- The Mindset, Strategies, and Tactics of Successful Rainmakers
- By: Robert Chen
- Narrated by: David Lee Huynh
- Length: 7 hrs and 52 mins
- Unabridged
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How do rainmakers consistently and continuously sell their ideas and grow their client base? They succeed by adopting the mindset, mastering the strategies, and employing the tactics at the heart of rainmaking. In Selling Your Expertise, veteran communications, sales, and leadership consultant Robert Chen provides a practical guide to selling knowledge-based services in a market that demands credibility and subject-matter authority. Whether you're a national practice partner or an independent attorney just starting out, this book equips you with the knowledge you need.
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Perfect for Professionals and Entrepreneurs
- By Anonymous User on 06-28-22
By: Robert Chen
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Million Dollar Consulting, Sixth Edition
- The Professional's Guide to Growing a Practice
- By: Alan Weiss
- Narrated by: Alan Weiss
- Length: 6 hrs and 46 mins
- Unabridged
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In a world of rapidly evolving technologies and business paradigms, your consulting business needs to radically adapt its techniques and models. Taking full measure of these changes, Alan Weiss, the "Rock Star of Consulting," will guide you through the process with a revised and completely updated sixth edition of his authoritative guide to consulting success.
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Love Him!
- By ASA on 05-02-25
By: Alan Weiss
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How Clients Buy
- A Practical Guide to Business Development for Consulting and Professional Services
- By: Tom McMakin, Doug Fletcher
- Narrated by: Barry Abrams
- Length: 6 hrs and 34 mins
- Unabridged
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How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.
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Wish for more depth
- By Michael on 10-18-19
By: Tom McMakin, and others
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Flawless Consulting
- A Guide to Getting Your Expertise Used, Third Edition
- By: Peter Block
- Narrated by: Erik Synnestvedt
- Length: 9 hrs and 21 mins
- Unabridged
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When the landmark best-seller Flawless Consulting was first published more than three decades ago, it was quickly adopted as the "consultant's bible." With his legendary warmth and passion, Peter Block explained how to deal effectively with clients, peers, and others. The book continues to speak to people in a support function inside organizations as well as to external consultants. This thoroughly revised and updated third edition of Peter Block's groundbreaking book explores the latest thinking on consultation.
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Narrator's voice drives me NUTS
- By Maggie K on 10-10-13
By: Peter Block
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Built to Sell
- Creating a Business That Can Thrive Without You
- By: John Warrillow
- Narrated by: Erik Synnestvedt
- Length: 4 hrs and 24 mins
- Unabridged
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A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency.
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Narrator is awful!
- By RayChu on 02-17-13
By: John Warrillow
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Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- By: Michael Port
- Narrated by: Michael Port
- Length: 9 hrs and 54 mins
- Unabridged
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Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
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One of the best.
- By Amazon Customer on 02-02-19
By: Michael Port
Great experience sharing and stories
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Now this a great book!
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great book, great for business owners , agency own
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As an aside, I’m grateful he was the narrator for the audible.
Thoughtful and well articulated
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You'll love it or hate it: It's positioned!
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I’m a tattooer
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Solid & concise
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Great Insights!
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Excellent and thought provoking book
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It feels specifically catered to the marketing and advertising field, as that’s where Baker derives his professional work, but that’s also the lens in which I listen as well. I suppose it would remain true for anyone seeking relevance and expertise nonetheless.
It doesn’t seem like another one of those books where the author pumped out their 12th based on a new thought or theory. This is a life’s work. You can tell Baker sat down to write this book only after he spent years and years exploring this topic. I love when authors have something new, unique, and deep to share. Baker did with this book.
Take notes. There are nuggets throughout.
For a fluttering professional ...
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