The Business of Expertise Audiobook By David C. Baker cover art

The Business of Expertise

How Entrepreneurial Experts Convert Insight to Impact + Wealth

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The Business of Expertise

By: David C. Baker
Narrated by: David C. Baker
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About this listen

This passionate expertise manifesto is intended to elevate the impact of advisors who sell insight as entrepreneurs. Three foundational chapters form the basis of the entire audiobook: Experts develop insight by isolating patterns in data; they convert those insights to wealth by crafting a unique positioning for which few available substitutes exist; and their confidence grows as the marketplace embraces their application of expertise. The next 15 chapters - building on that foundation - each answer a single question, starting with the role of expertise in a developed society, how important it is for experts to love the hard work required to hone their expertise, and how to see all that in the context of their own purpose in the world.

We pause to dig deeper by examining the very narrow overlap between expertise and entrepreneurship: the narrow slice of humanity for which this audiobook was written, with a nod to how easy it is for those entrepreneurial experts to be pulled off mission to explore new things. What are the critical positioning mistakes to avoid? Are there helpful ways to keep your deep, narrow expertise from blinding you to a broader, wider relevance? How might you frame your expertise in horizontal or vertical terms or a combination of both? There are core principles for this, and they start with distinguishing between strategy and implementation. What are the earlier and then later tests to validate your positioning? What are the most effective ways to demonstrate your expertise and, conversely, the activities most important to avoid? If you are an entrepreneurial expert selling advice for a living, you ll absorb deeper and deeper insight each time you scour it. It emerges from the trenches and is written for experts in the trenches.

©2017 David C. Baker (P)2018 David C. Baker
Consulting Entrepreneurship Business Inspiring
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What listeners say about The Business of Expertise

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Great experience sharing and stories

Perfect to get a refresher on consulting basics based on expertise. Slightly lengthy but worth it!

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Now this a great book!

If you would like to create your own brand, charge more for what you do, and or become the Apple or Jordan of your industry, this book is it. i was finally able to increase my fees and not feel bad about it. I increased my coaching fees by 3X and immediately got a client!.

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great book, great for business owners , agency own

Great book for business owners , agency owners , creative entrepreneurs. learnt a lot from this book

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Thoughtful and well articulated

You can tell this book was born from a great depth of experience, study and contemplation. I throughly enjoy his thinking, writing and speaking style.

As an aside, I’m grateful he was the narrator for the audible.

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You'll love it or hate it: It's positioned!

My next statement will sound arrogant, so apologies in advance. You may not yet have deep, marketable expertise - or be working on the problem it will help you solve - if the message of this book doesn't resonate with you. I've seen reviews suggesting this book has a generic, unsatisfying message. In fact, those readers had an expectation which the author never promised to meet. Moreover, in contrast to some reviews suggesting the book is too long and overly verbose, it would seem that the author is, in fact not detailed enough for them. It's an accepted fact that it is easier to use more words than fewer when crafting a clear message, and yet winsome, concise communication demonstrates greater expertise. With this book, the author both shows and tells the expert positioning work of expertise. It's a kind of horizontal positioning, rather than vertical, which necessarily comes off less precise or clear to someone wanting a playbook and how to position THEIR vertical's version of such expertise.

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David never disappoints

Numerous valuable insights and takeaways. Will help me re-center my position on several fronts, including personal ones.

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This book is for any aspiring expert. Wow

It has taken me two days of reading to complete this work of art. The book is now my guide to crafting my expertise.

To summarize, it’s a practical handbook required to position your expertise and continually learn how you can improve.

I love it. Thank you David.

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Relevant

Very. Relevant. When you read the book or listen anywhere to what David preaches you will understand.

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Game changer.

Listening to this has helped beyond measure the past two weeks. It has inspired us to entirely overhaul our business model. Listening to David was like hearing the advice of a great sage mentor. Thank you so much for writing and reading this.

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I’m a tattooer

If you are in a business that requires a specialist.. this is the book to get; It’s gold

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