Isn’t it Obvious
Retailing and the Theory of Constraints
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Narrated by:
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Kaleo Griffith
About this listen
A breakthrough solution is exposed when some unexpected events force Caroline and Paul, a married couple working for their family's retail business, to make a few small changes in the way things are done. A solution that propels the family's regional chain of stores into a very profitable, rapidly growing, international enterprise.
If there is a hint of Jonah, from The Goal, reappearing in this novel, it is Henry, the soon-to-retire president and majority owner of the company who logically states that, "if you do not deal directly with the core problem, don't expect significant improvement."
Eli Goldratt's Theory of Constraints is woven throughout this book but answers are not handed to you. The listener, along with the characters in the book, work through the process together to discover solutions. The elegant but simple solutions give the listener that sensation that followers love about Goldratt: "Ah-ha! Now I get it!" And that's when Goldratt says: "Isn't It Obvious?"
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- Narrated by: Michael Ferreri
- Length: 1 hr and 47 mins
- Unabridged
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Noted sales trainer Stephan Schiffman, the famous master of cold calls and sales techniques, provides bite-sized tips on correcting common sales problems, using the same nuggets-of-advice format as in many of his other books!
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Distilled value.
- By Steve on 09-15-17
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A Taste of Reality
- By: Kimberla Lawson Roby
- Narrated by: Tracey Leigh
- Length: 8 hrs and 6 mins
- Unabridged
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On the surface, Anise seems to have it all: a successful career, a solid marriage, and good friends. But when she applies for a promotion at work, she loses out to a white colleague who isn't nearly as qualified for the job. However, the problem at work is only the beginning of Anise's troubles.
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Great story! Issues still exist
- By dw on 06-25-15
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All In
- How Great Leaders Build Unstoppable Teams
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 39 mins
- Unabridged
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ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
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Outstanding
- By Lance Lawshe on 06-27-24
By: Mike Michalowicz
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O Great One!
- A Little Story About the Awesome Power of Recognition
- By: David Novak, Christa Bourg - contributor
- Narrated by: James Foster
- Length: 4 hrs and 15 mins
- Unabridged
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Based on real experiences that David Novak had as the Chairman and CEO of Yum! Brands, this parable will empower listeners to recognize the contributions of those around them in order to drive bigger and better results. It's not hard, it's not expensive, and you don't need an MBA or even a position of authority to do it. It's a deceptively simple principle that can have a huge impact on both your life and your business.
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Awesome story with great principles
- By Anonymous User on 10-16-18
By: David Novak, and others
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Icons and Idiots
- Straight Talk on Leadership
- By: Bob Lutz
- Narrated by: Wes Talbot
- Length: 5 hrs and 21 mins
- Unabridged
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Lutz is revealing the leaders - good, bad, and ugly - who made the strongest impression on him throughout his career. Icons and Idiots is a collection of shocking and often hilarious true stories and the lessons Lutz drew from them. From enduring the sadism of a Marine Corps drill instructor, to working with a washed-up alcoholic, to taking over the reins from a convicted felon, he reflects on the complexities of all-too-human leaders.
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We’ve all known people like these
- By Ron on 05-04-21
By: Bob Lutz
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Flipping the Switch
- Unleash the Power of Personal Accountability Using the QBQ!
- By: John G. Miller
- Narrated by: John G. Miller
- Length: 1 hr and 38 mins
- Unabridged
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In QBQ! The Question Behind the Question, John G. Miller revealed how personal accountability helps to create opportunity, overcome obstacles, and achieve goals by eliminating blame, complaining, and procrastination. The result? Stronger organizations, more dynamic teams, and healthier relationships. Now Miller takes listeners to the next level to show how they can use the power of the QBQ! and personal accountability every day. When a light switch is flipped the flow of energy that is released reaches the lightbulb in an instant, bringing it to life.
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Quick listen
- By Shea on 09-20-23
By: John G. Miller
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Karmic Management
- What Goes Around Comes Around In Your Business and Your Life
- By: Geshe Michael Roach, Lama Christie McNally, Michael Gordon
- Narrated by: Geshe Michael Roach
- Length: 2 hrs and 28 mins
- Unabridged
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Traditional Eastern wisdom and real-life business experience come together in this brief and practical guide, which offers a step-by-step plan that will help readers adopt a more successful way of working and living. Karmic Management is a little book with a revolutionary message. It turns traditional business mentality on its head by stating simply that helping others become successful - suppliers, customers, even competitors - is the real key to success in life as well as in business.
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Loved it!
- By Ellen on 07-20-10
By: Geshe Michael Roach, and others
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Buy-In
- Saving Your Good Idea from Getting Shot Down
- By: John P. Kotter, Lorne A. Whitehead
- Narrated by: Tim Wheeler
- Length: 4 hrs and 22 mins
- Unabridged
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You believe in a good idea. You know it could make a crucial difference for you, your organization, your community. You present it, hoping for enthusiastic support. Instead, you get confounding questions, inane comments, and verbal bullets. Before you know what’s hit you, your idea is dead, shot down. It doesn’t have to be this way, say John Kotter and Lorne Whitehead. In Buy-In, they reveal how to protect good ideas and win the support needed to deliver valuable results.
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Practical Application
- By Kellie on 05-13-11
By: John P. Kotter, and others
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The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- By: Jason Jennings
- Narrated by: Jason Jennings
- Length: 6 hrs and 10 mins
- Unabridged
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Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
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Good advice
- By Myers on 07-28-18
By: Jason Jennings
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The Solid Grounds Coffee Company
- By: Carla Laureano
- Narrated by: Teri Schnaubelt
- Length: 11 hrs and 16 mins
- Unabridged
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Analyn Sanchez can handle the long hours and arrogant clients that come with her job as a crisis management associate at Denver’s largest publicity firm. But when she’s asked to cover up a client’s misdeeds with serious moral and legal ramifications, she can no longer sacrifice her conscience for her career...and the cost is no less than her job. Ever since a devastating climbing accident in South America eight months ago, and a bad decision that dried up his sponsorships, professional rock climber Bryan Shaw has found himself at similar loose ends.
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5+ stars: Best for last! (with a religious caveat)
- By Vibliophile on 02-05-23
By: Carla Laureano
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Bill, an IT manager at Parts Unlimited, has been tasked with taking on a project critical to the future of the business, code named Phoenix Project. But the project is massively over budget and behind schedule. The CEO demands Bill must fix the mess in 90 days, or else Bill’s entire department will be outsourced. With the help of a prospective board member and his mysterious philosophy of the Three Ways, Bill starts to see that IT work has more in common with manufacturing plant work than he ever imagined.
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Very insightful and actionable
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For large company managers, not startups
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The Obstacle Is the Way
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The book draws its inspiration from stoicism, the ancient Greek philosophy of enduring pain or adversity with perseverance and resilience. Stoics focus on the things they can control, let go of everything else, and turn every new obstacle into an opportunity to get better, stronger, tougher. As Marcus Aurelius put it nearly 2000 years ago: “The impediment to action advances action. What stands in the way becomes the way.”
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Brilliant book; Terrible Reader
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What listeners say about Isn’t it Obvious
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 08-06-23
Start with The Goal
The Goal walks you through the concepts in a way that makes them easier to grasp. Beyond the goal updates and expands them. To some extent, everything else is reiteration, applying the concepts to different situations. They're all worth reading.
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- Ryan
- 10-19-18
great read!
This book is a must read for anybody in retail, a very different way of thinking about retail and supply chain.
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3 people found this helpful
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- Joseph Pangilinan
- 05-09-20
Retail Franchising 101
Loved this. Finished it in 3 outdoor walks. Breakthrough lesson in Retail .Just. sad Goldratt will not be writing any more.
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- Andreas Andersen
- 02-19-23
Great book
It should be read after "The Goal". "It's not luck" and "critical chain" is not required to understand the principles in this book, but I'd still recommend reading them eventually.
This book applies the principles from the goal to retail and, by doing so, essentially shows how they can be used in any business.
Make work pull based and limit work in progress: Start with the bottleneck and then bubble it up the chain as the new bottleneck reveals itself.
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- Ciprian Dobre-Trifan
- 12-24-19
Retail wonders of ToC
I like how this book grows the principles of ToC from scratch again, now starting at the other end of the supply chain.
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- Serban Alexandru Bogdan
- 02-10-19
Another great book from Mr. Eliyahu
Same principles from The Goal applied in the retailing business. You will enjoy it, as usually there is a story that will keep you captivated.
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- Anonymous User
- 08-08-23
no need for the fake accents
I've read other books by this author, and I get, he is an engineer trying to use narrative to educate and illustrate technical terms for optimal profit. The story is just not that good.
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- Anonymous User
- 06-07-21
This is a story more than a self help, business or how to book
The story was interesting. I thought this was more of a business how to book, but it is basically just a story about a rising textiles business. I kept waiting for how to apply the lessons learned by this store to my business. It never came.
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