The Great Mental Models: General Thinking Concepts is the first book in The Great Mental Models series designed to upgrade your thinking with the best, most useful and powerful tools so you always have the right one on hand. This volume details nine of the most versatile all-purpose mental models you can use right away to improve your decision making, your productivity, and how clearly you see the world.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.

Mental models are like giving a treasure map to someone lost in the woods. They provide instant understanding, context, and most importantly, a path to the end destination. Now imagine having such a map for all problems and decisions in your life. Battle information overwhelm, focus on what really matters, and make complex decisions with speed and confidence.

A manual for relating to the brain in a revolutionary new way, Super Brain explains how to use your brain as a gateway for achieving health, happiness, and spiritual growth. The authors are two pioneers: best-selling author and physician Deepak Chopra and Harvard Medical School professor Rudolph E. Tanzi, one of the world's foremost experts on the causes of Alzheimer’s. They have merged their wisdom and expertise for a bold new understanding of the “three-pound universe” and its untapped potential.

A novelist, thinker, and entrepreneur, Rolf Dobelli deftly shows that in order to lead happier, more prosperous lives, we don't need extra cunning, new ideas, shiny gadgets, or more frantic hyperactivity - all we need is less irrationality. Simple, clear, and always surprising, this indispensable audiobook will change the way you think and transform your decision making - at work, at home, every day.

Seeking out what separates the ordinary life from the extraordinary, Andrews has spent much of his life dissecting countless biographies and spending time with some of the most successful people on the planet in an effort to understand the principles that propel them toward greatness. The result: seven simple principles that - when applied consistently - render extraordinary lives. Through his entertaining, down-to-earth style, Andrews introduces these principles and offers all the tools necessary to make lasting changes in your life.

Why are certain people so incredibly great at what they do? Most of us think we know the answer - but we’re almost always wrong. That’s important, because if we’re wrong on this crucial question, then we have zero chance of getting significantly better at anything we care about. Happily, the real source of great performance is no longer a mystery. Bringing together extensive scientific research, best-selling author Geoff Colvin shows where we go wrong and what actually makes world-class performers so remarkable.

We've all experienced brain fog - misplaced keys, forgotten facts, a general feeling that you're just feeling off today. And many of us will experience that "fog" manifesting as something more permanent - either in ourselves or our loved ones. No matter what your current brain health state may be, You Can Fix Your Brain will enable and empower you to take concrete steps that will make an immediate difference in your brain’s vitality, clarity, and energy. Your memory will improve, fogginess will disappear, you’ll be less tired all the time, and much more.

In Boundaries for Leaders, Dr. Henry Cloud gives leaders the tools and techniques they need to achieve the performance they desire - in their organizations and in themselves. Drawing on the latest findings from neuroscience, Dr. Cloud shows why it's critical for leaders to set the conditions that make people's brains perform at their highest levels. How do great leaders do this? One way is through the creation of "boundaries" - structures that determine what will exist and what will not.

From one of our leading technology thinkers and writers, a guide through the 12 technological imperatives that will shape the next 30 years and transform our lives. Much of what will happen in the next 30 years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives - from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture.

Drawing on cutting-edge neurology and firsthand research gathered on journeys to nine of the world’s talent hotbeds - from the baseball fields of the Caribbean to a classical-music academy in upstate New York - Coyle identifies the three key elements that will allow you to develop your gifts and optimize your performance in sports, art, music, math, or just about anything.

The essential skill of creating and maintaining new businesses - the art of the entrepreneur - can be summed up in a single word: managing. In High Output Management, Andrew S. Grove, former chairman and CEO (and employee number three) of Intel, shares his perspective on how to build and run a company. Born of Grove’s experiences at one of America’s leading technology companies, this legendary management book is a Silicon Valley staple, equally appropriate for sales managers, accountants, consultants, and teachers, as well as CEOs and start-up founders.

In Super Bowl XLIX, Seahawks coach Pete Carroll made one of the most controversial calls in football history: With 26 seconds remaining, and trailing by four at the Patriots' one-yard line, he called for a pass instead of a handing off to his star running back. The pass was intercepted, and the Seahawks lost. Critics called it the dumbest play in history. But was the call really that bad? Or did Carroll actually make a great move that was ruined by bad luck? Even the best decision doesn't yield the best outcome every time.

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.

Early Google engineer and personal growth pioneer Chade-Meng Tan first designed Search Inside Yourself as a popular course at Google, intended to transform the work and lives of the best and brightest behind one of the most innovative, successful, and profitable businesses in the world... and now it can do the same for you. Meng has distilled emotional intelligence into a set of practical and proven tools and skills that anyone can learn and develop.

Mental models are like giving a treasure map to someone lost in the woods. They provide instant understanding, context, and most importantly, a path to the end destination. Now imagine having such a map for all problems and decisions in your life. Battle information overwhelm, focus on what really matters, and make complex decisions with speed and confidence.

The Great Mental Models: General Thinking Concepts is the first book in The Great Mental Models series designed to upgrade your thinking with the best, most useful and powerful tools so you always have the right one on hand. This volume details nine of the most versatile all-purpose mental models you can use right away to improve your decision making, your productivity, and how clearly you see the world.

A novelist, thinker, and entrepreneur, Rolf Dobelli deftly shows that in order to lead happier, more prosperous lives, we don't need extra cunning, new ideas, shiny gadgets, or more frantic hyperactivity - all we need is less irrationality. Simple, clear, and always surprising, this indispensable audiobook will change the way you think and transform your decision making - at work, at home, every day.

Master the art of thinking with Mental Models: An AI's Guide to 100 Thinking Tools Humans Overlook. This audiobook transforms complex concepts into actionable strategies, making life’s toughest decisions easier to tackle. Ever felt stuck in a problem, unsure how to navigate the noise? Or missed opportunities because you didn’t see all the angles? This audiobook is your shortcut to clarity and creativity.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

By using the latest technology and evidence based brain training techniques, you can release years of old programming and limiting beliefs or habits that keep you stuck achieving the same results over and over again. Learn powerful brain-based methods, elite athletes, navy seals, CEOs, and astronauts use to perform at the highest levels possible. Innercise is a revolutionary process that will ignite and unleash your brain’s hidden power and show you the fastest path to maximizing your full potential, so you achieve your greatest victories and successes.

Mental Models sheds light on true intelligence: it’s not about knowledge and knowing the capitals of all the countries in the world. It’s about how you think, and each mental model is a specific framework on how to think smart and with insight. You can approach the world by trying to analyze each piece of information separately, or you can learn mental models that do the work for you. Emulate the world's top thinkers (dead and alive).

The Ape That Understood the Universe is the story of the strangest animal in the world: the human animal. It opens with a question: How would an alien scientist view our species? What would it make of our sex differences, our sexual behavior, our child-rearing patterns, our moral codes, our religions, our languages, and science? The book tackles these issues by drawing on ideas from two major schools of thought: evolutionary psychology and cultural evolutionary theory.

CrossFit trainer Ben Bergeron has helped build the world's fittest athletes, but he's not like other coaches. He believes that greatness is not for the elite few; that winning is a result, not a goal; and that character, not talent, is what makes a true champion. His powerful philosophy can help anyone excel at all aspects of life. Using the dramatic competition between the top contenders at the 2016 Reebok CrossFit Games® as a background, Ben explores the step-by-step process of achieving excellence and the unique set of positive character traits necessary for leveling up to world-class. The mindset and methodology that have produced some of the greatest athletes in the world's most grueling sport can work equally well for golfers, lawyers, artists, entrepreneurs - anyone who's willing to commit totally to becoming better than the best.

Free speech is the bedrock of all our liberties, and yet in recent years, it has come to be mistrusted. A new form of social justice activism, which perceives language as potentially violent, has prompted a national debate on where the limitations of acceptable speech should be drawn. Governments throughout Europe have enacted 'hate speech' legislation to curb the dissemination of objectionable ideas, Silicon Valley tech giants are collaborating to ensure that they control the limitations of public discourse, and campaigners in the US are calling for revisions to the First Amendment.

A bold and fascinating dive into the nuts and bolts of psychological evolution, Designing the Mind: The Principles of Psychitecture is part philosophical manifesto, part practical self-development guide, all based on the teachings of legendary thinkers like Marcus Aurelius, Lao Tzu, Friedrich Nietzsche, and Abraham Maslow. The ideas and techniques it offers are all integrated into a vital theory for helping individuals scale the heights of self-mastery and lead great lives.

You might believe you’re thinking clearly in the moments that matter most. But in all likelihood, when the pressure is on, you won’t be thinking at all. And your subsequent actions will inevitably move you further from the results you ultimately seek—love, belonging, success, wealth, victory. According to Farnam Street founder Shane Parrish, we must get better at recognizing these opportunities for what they are, and deploying our cognitive ability in order to achieve the life we want.

In Talking with Serial Killers: World's Most Evil, bestselling author and criminologist Christopher Berry-Dee delves deeper into the gloomy underworld of killers and their crimes. He examines, with shocking detail and clarity, the lives and lies of people who have killed and shines a light on the motives behind their horrific crimes. Through interviews with the killers, the police, and key members of the prosecution, alongside careful analysis of the cases themselves, the listener is given unprecedented insight into the most diabolical minds that humanity has to offer.

In The Social Leap, William von Hippel lays out a revolutionary hypothesis, tracing human development through three critical evolutionary inflection points to explain how events in our distant past shape our lives today. From the mundane, such as why we exaggerate, to the surprising, such as why we believe our own lies and why fame and fortune are as likely to bring misery as happiness, the implications are far-reaching and extraordinary.

Ross Edgley famously ran a marathon pulling a 1.4-tonne car and climbed a rope the height of Everest (8,848 m), after living with Yamabushi warrior monks in Japan and partaking in Shamanic pain rituals with fire ants in the Amazon jungle. On his epic 1,780-mile journey around Great Britain, which lasted 157 days, Ross swam through giant jellyfish, arctic storms, ‘haunted’ whirlpools and polluted shipping lanes, going so hard, and so fast, his tongue fell apart.