
Competing Against Luck
The Story of Innovation and Customer Choice
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Narrated by:
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John Pruden
About this listen
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.
How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.
A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: Our long-held maxim - that understanding the customer is the crux of innovation - is wrong. Customers don't buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes - it's about predicting new ones.
Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products not only that customers want to hire, but for which they'll pay premium prices to bring them into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.
This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world - and, most importantly, how not to squander the insights it provides.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
©2016 Clayton M. Christensen, Ridgway Harken Hal (P)2016 HarperCollins PublishersListeners also enjoyed...
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Best-selling author and peak performance expert Steven Kotler decodes the secrets of those elite performers - athletes, artists, scientists, CEOs, and more - who have changed our definition of the possible, teaching us how we too can stretch far beyond our capabilities, making impossible dreams much more attainable for all of us. What does it take to accomplish the impossible? What does it take to shatter our limitations, exceed our expectations, and turn our biggest dreams into our most recent achievements?
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The power of this book is IMMENSE. One of a kind.
- By TL on 01-23-21
By: Steven Kotler
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The Clayton M. Christensen Reader
- By: Clayton M. Christensen, Harvard Business Review
- Narrated by: James Conlan
- Length: 7 hrs and 21 mins
- Unabridged
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No business can afford to ignore the theory of disruptive innovation. But the nuances of Clayton Christensen's foundational thinking on the subject are often forgotten or misinterpreted. To achieve continuing growth in your business while defending against upstarts, you need to understand clearly what disruption is and how it works, and know how it applies to your industry and your company.
By: Clayton M. Christensen, and others
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Life Hacks from the Buddha
- How to Be Calm and Content in a Chaotic World
- By: Dr. Tony Fernando
- Narrated by: Dr Tony Fernando
- Length: 12 hrs and 1 min
- Unabridged
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The Buddha worked out how best to deal with the challenges we face today over 2000 years ago. His teachings show us that human stress, anxiety and suffering are nothing new. Life Hacks from the Buddha will help you to quieten your mind, create more peaceful environments to live in, and find the calm and contentment you need to help you function at your very best, which will leave a lasting impression on everyone around you.
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Author shared his own life experiences which made it somewhat more relatable
- By Anonymous User on 12-22-24
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Everyday MAGIC
- The Joy of Not Being Everything and Still Being More than Enough
- By: Mattie James
- Narrated by: Mattie James
- Length: 6 hrs and 39 mins
- Unabridged
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Today we are all stretching ourselves more than ever to live up to life’s seemingly endless demands, so why do we still feel we are less than enough? Mattie James— mother, influencer, and CEO—believes that living a beautiful life amidst the chaos and pressures is possible. All it takes is a little everyday MAGIC.
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Grounding book
- By Bree on 12-22-22
By: Mattie James
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The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- By: Jim Kalbach, Michael Schrage - foreword
- Narrated by: Tom Parks
- Length: 8 hrs and 10 mins
- Unabridged
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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
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Not great for audio
- By Claire on 01-06-25
By: Jim Kalbach, and others
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The Innovator's DNA, Updated, with a New Preface
- Mastering the Five Skills of Disruptive Innovators
- By: Jeff Dyer, Hal Gregersen, Clayton M. Christensen
- Narrated by: Jonathan Todd Ross
- Length: 9 hrs and 12 mins
- Unabridged
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In this bestselling book, authors Jeff Dyer, Hal Gregersen, and Clayton M. Christensen build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact.
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very logical and good advice
- By max abadi on 08-17-23
By: Jeff Dyer, and others
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Inner Mastery, Outer Impact
- How Your Five Core Energies Hold the Key to Success
- By: Hitendra Wadhwa PhD
- Narrated by: Hitendra Wadhwa PhD
- Length: 12 hrs and 36 mins
- Unabridged
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It seems that our drives for Outer and Inner Success are destined to clash. But perhaps that’s only because we’ve been searching for success in the wrong places. Through extensive scientific research and masterful storytelling about exemplary figures and everyday heroes drawn from Dr. Hitendra Wadhwa’s class at Columbia Business School and client workshops at Mentora Institute—listeners arrive at timeless principles of success in life and leadership. Empowered by your Five Core Energies, you discover how to create outer impact from a place of inner mastery.
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A soulful passage
- By Steven Morris on 06-26-24
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The Innovator's Dilemma
- When New Technologies Cause Great Firms to Fail
- By: Clayton M. Christensen
- Narrated by: L.J. Ganser
- Length: 8 hrs and 37 mins
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His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic best seller - one of the most influential business books of all time - innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right - yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation.
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This book is best read, not heard
- By Andrea Rudert on 09-09-17
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The Innovator's Solution
- Creating and Sustaining Successful Growth
- By: Clayton M. Christensen, Michael E. Raynor
- Narrated by: Joel Leffert
- Length: 9 hrs and 21 mins
- Unabridged
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Clayton M. Christensen is a professor of business administration at Harvard Business School. Michael E. Raynor is a director at Deloitte Research. Together, they outline an innovative plan that urges businesses to create disruption rather than fleeing from it. Named one of 2003's Best Business Books by Business Week, this book is a Wall Street Journal and New York Times best seller.
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Great Book...Drone Narration
- By Pat on 06-11-13
By: Clayton M. Christensen, and others
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From Failure to Success
- Everyday Habits and Exercises to Build Mental Resilience and Turn Failures into Successes
- By: Martin Meadows
- Narrated by: John Gagnepain
- Length: 5 hrs and 15 mins
- Unabridged
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How many times did you fail and gave up out of frustration or discouragement? How often does failure ruin your resolve and send you back to square one, only to fail over and over again, with little hope anything will ever change? Written by best-selling author Martin Meadows, From Failure to Success reveals what failure really is and how to deal with it in a constructive way that will help you achieve success. The author has suffered through multiple failures in his own life. In the book, he shares his vast experience of how he turned failure into a friend.
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great book!!!
- By DIY manAmazon Customer on 01-09-18
By: Martin Meadows
What listeners say about Competing Against Luck
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- hoopdloop
- 12-09-20
Another home run hit from Clayton Christensen!
I always enjoy Clayton Christensen's thorough and clear approach to business theory. This book is no exception. I'm thoroughly convinced Jobs Theory provides a more powerful framework for product development than the default methods of building products based on what customers asked for. I'll admit I don't feel fully prepared to apply this theory based on this book alone, but will now be seeking out additional resources to guide the application of the principles outlined in this book.
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- Dave
- 10-21-18
Life changing
One of the top three books I’ve ever read that change my world paradigm. Can’t recommend this book enough!
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- T. Leach
- 09-20-17
The answer to how innovation happens
There was an old Apple ad that summed up to one tag line. Think different. This book with it's focus on jobs-to-be-done is a guide book to thinking differently about innovation rather than random for those starting a business or running an existing enterprise.
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- Jacob
- 01-28-17
My milkshake addiction will never be the same
One of the best books I've read in a long time. Full of thought provoking nuggets of wisdom and strategy. I highly encourage everyone to read this one.
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- Kevinaom
- 02-18-19
Great Discussion of Jobs to be done
This is another masterpiece from Professor Christensen. His ability to develop simple yet comprehensive business theories is second to none; jobs to be done is no exception.
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- Anonymous User
- 09-11-18
Changed the way I look at process of innovation and product development
I am a product designer and ux researcher and Jobs to be done framework has given me a new lens to explore in depth and breadth the process of innovation. What is great about this construct is that you cqn right away start using in your daily work. The author keeps the book relevant and interesting throughout specially at the end. Great Book!!
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- Pierce Michelson
- 06-26-18
The right spirit
People who invoke luck as the cause of success are just afraid of identifying objective measures of value. Previous failures have made them insecure, but nature is fundamentally the same whether they have failed or not, so they are the ones who changed. Understanding cause and effect will always give you more power, as long as you don't believe you know more than you do and trip over yourself.
This book is written in the spirit that understanding cause and effect WILL give you more power.
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- Azita Moalemi MD
- 07-06-23
excellent book
Good narration. well researched. easy to follow and great insight into how innovation solves a problem. The jobs theory rocks.
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- Ernesto Zepeda
- 06-01-19
La inovación no es una opción
Una visión de la innovación centrando la solución a una necesidad. no en base a un golpe de suerte. lectura indispensable para empresarios y emprendedores
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- G
- 02-12-17
Best book ever!
Entertaining, interesting, easy to understand and eye opening at ince. Must have for all people who like bright thoughts!
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