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The Invisible Gorilla
- And Other Ways Our Intuitions Deceive Us
- Narrated by: Dan Woren
- Length: 9 hrs and 20 mins
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Publisher's summary
Reading this book will make you less sure of yourself - and that's a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology's most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don't work the way we think they do. We think we see ourselves and the world as they really are, but we're actually missing a whole lot.
Chabris and Simons combine the work of other researchers with their own findings on attention, perception, memory, and reasoning to reveal how faulty intuitions often get us into trouble. In the process, they explain:
- Why a company would spend billions to launch a product that its own analysts know will fail
- How a police officer could run right past a brutal assault without seeing it
- Why award-winning movies are full of editing mistakes
- What criminals have in common with chess masters
- Why measles and other childhood diseases are making a comeback
- Why money managers could learn a lot from weather forecasters
Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. We write traffic laws and build criminal cases on the assumption that people will notice when something unusual happens right in front of them. We’re sure we know where we were on 9/11, falsely believing that vivid memories are seared into our minds with perfect fidelity. And as a society, we spend billions on devices to train our brains because we’re continually tempted by the lure of quick fixes and effortless self-improvement.
The Invisible Gorilla reveals the myriad ways that our intuitions can deceive us, but its much more than a catalog of human failings. Chabris and Simons explain why we succumb to these everyday illusions and what we can do to inoculate ourselves against their effects. Ultimately, the book provides a kind of x-ray vision into our own minds, making it possible to pierce the veil of illusions that clouds our thoughts and to think clearly for perhaps the first time.
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Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new audiobook, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers.
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Great book on
- By Jon on 01-31-08
By: Ian Ayres
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You Are Now Less Dumb
- How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself
- By: David McRaney
- Narrated by: Don Hagen
- Length: 8 hrs and 40 mins
- Unabridged
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You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality - except we’re not. But that's okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of 15 more ways we fool ourselves every day. This smart and highly entertaining audiobook will be wowing listeners for years to come.
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Not a lot of guidance
- By A. Yoshida on 02-08-14
By: David McRaney
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Smarter
- The New Science of Building Brain Power
- By: Dan Hurley
- Narrated by: Erik Synnestvedt
- Length: 8 hrs and 12 mins
- Unabridged
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Expanding upon one of the most-read New York Times Magazine features of 2012, Smarter penetrates the hot new field of intelligence research to reveal what researchers call a revolution in human intellectual abilities. Shattering decades of dogma, scientists began publishing studies in 2008 showing that "fluid intelligence" - the ability to learn, solve novel problems, and get to the heart of things - can be increased through training. But is it all just hype?
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People Who Like This Sort of Thing....
- By W Perry Hall on 10-10-15
By: Dan Hurley
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The Formula
- How Algorithms Solve all our Problems…and Create More
- By: Luke Dormehl
- Narrated by: Daniel Weyman
- Length: 7 hrs and 26 mins
- Unabridged
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A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.
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Not about algorithms. Not an original book.
- By Landon Rordam on 12-02-14
By: Luke Dormehl
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Choke
- What the Secrets of the Brain Reveal About Getting It Right When You Have To
- By: Sian Beilock
- Narrated by: Suzanne Toren
- Length: 11 hrs and 13 mins
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Beilock examines how attention and working memory guide human performance, how experience and practice and brain development interact to create our abilities, and how stress affects all these factors.
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Buzz Word Festival
- By andrew on 10-04-10
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Friend and Foe
- When to Cooperate, When to Compete, and How to Succeed at Both
- By: Adam D. Galinsky, Maurice E. Schweitzer
- Narrated by: Tom Perkins
- Length: 9 hrs and 1 min
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In Friend and Foe, researchers Galinsky and Schweitzer explain why this debate misses the mark. Rather than being hardwired to compete or cooperate, humans have evolved to do both. It is only by learning how to strike the right balance between these two forces that we can improve our long-term relationships and get more of what we want.
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Unexpected
- By Garron Rose on 01-05-16
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The Secret Life of Pronouns
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- By: James W. Pennebaker
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We spend our lives communicating. In the last 50 years, we've zoomed through radically different forms of communication, from typewriters to tablet computers, text messages to tweets. We generate more and more words with each passing day. Hiding in that deluge of language are amazing insights into who we are, how we think, and what we feel.
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Sticks and Stones and Words Can Really Help You
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Smarter Faster Better
- The Secrets of Being Productive in Life and Business
- By: Charles Duhigg
- Narrated by: Mike Chamberlain
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- Unabridged
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The author of The Power of Habit and “master of the life hack” (GQ) explores the fascinating science of productivity and offers real-world takeaways to apply your life, whether you’re chasing peak productivity or simply trying to get back on track.
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Read the last chapter first
- By A. Yoshida on 04-29-16
By: Charles Duhigg
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To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
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According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
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The Plateau Effect
- Getting From Stuck to Success
- By: Bob Sullivan, Hugh Thompson
- Narrated by: Don Hagen
- Length: 9 hrs and 3 mins
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The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.
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Heath
- By Oliver Nielsen on 07-22-13
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Willful Blindness
- Why We Ignore the Obvious at Our Peril
- By: Margaret Heffernan
- Narrated by: Margaret Heffernan
- Length: 11 hrs and 2 mins
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Margaret Heffernan argues that the biggest threats and dangers we face are the ones we don't see - not because they're secret or invisible, but because we're willfully blind. A distinguished businesswoman and writer, she examines the phenomenon and traces its imprint in our private and working lives, and within governments and organizations, and asks: What makes us prefer ignorance? What are we so afraid of? Why do some people see more than others? And how can we change?
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How Not to Be the Blind Leading the Blind
- By Cynthia on 06-29-13
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What listeners say about The Invisible Gorilla
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
- Joseph
- 07-21-10
Great Overview over Hygiene of Perception
The authors of this book are master teachers. The clarity of their presentation is excellent. Like school, though, this comes at times at the cost of being a little bit longish. This is especially so, since, if you are interested in this subject at all or merely in touch with popular knowledge, you will know most of the 'surprising' studies already. I did find, though, that in many cases, they would offer that extra bit of interesting information, debunk or logic to a finding that made it more complete. (In written form this would be even more useful, as one would be able to look these things up later on.)
The book is scientifically rigorous and doesn't fear naming 'transgressions' against good thinking by Malcolm Gladwell and others. Still, the authors manage to not come across as entirely negative geeks and offer some useful conclusions. Nonetheless, this work is not inspirational in any classic sense of the word.
Consider it an overview or a high quality review of perceptive follies and you will be very satisfied. The quality of the reading is excellent.
Originality: 7
Clarity: 10
Reading: 9.9
Usefulness: 8.5
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23 people found this helpful
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Overall
- chris
- 05-28-10
Enjoyed
I enjoyed this book. The narration is perfect, and the content is very interesting. I feel like it gave me a different perspective on many of the ways that dumb/simple people act while following whatever stupid trend is out there. It has also made me reflect on some of my own feelings towards patterns throughout my life. It turned me onto the 'Fooled by Randomness' book also.
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13 people found this helpful
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Overall
- Sam
- 06-02-11
insightfull and and a damn interesting read
enjoyed it more then once and will reference it in the future i liked this book
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Overall
- Thomas
- 06-26-10
5+
I wish i could find a wy to give more than 5 stars. One of the best books i have downloaded. The narration is outstanding, perfect for teh book, well paced.
Now for the content. i have read several sort of "popular psych" books, including Malcolm Gladwell's several books. Here is the idfference...this one is based on evidence and is written by scientists. Its all based on experiments by themselves and others which really question our understanding of how our minds process information. I found the structure excellent..if give you a framework to place all their conclusions. While I think some of the later chapters, especially the one on "self improvement" a little weaker then the first chapeters, that's partly because the first chapters are so rivetting.
I will really use this information as I teach. It's applicable to almost any field. It is incredibly inciteful. And a bonus is they rag on Gladwell several times, which, I agree with. Works like his are observations from which they extrapolate immutable laws about the way the world works. This book tries to rely on solid experimental evident. The difference is striking. In addition, as experts in the field, i find the authors' insights fresh, novel, clearly things that have been thought about and puzzled over for many years.
A remarkable read.
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21 people found this helpful
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- Gerardo A Dada
- 03-31-14
Interesting but not very practical
This is a very interesting audiobook that explains four key misconceptions in human psychology: for example, the myth of attention, demonstrated by the gorilla experiment.
It is well written and narrated. It is engaging and interesting. But it gets a bit boring to spend so much time of=n four key ideas. Especially because of the limited practical value of these. The author fails to connect the science with practical value.
A good example of an author who has done this is Dan Ariely with Predictably Irrational, and Daniel Pink. Their books are very useful for anyone in marketing or sales. This book is good food for your intellectual curiosity, but not much else.
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- Acteon
- 10-06-11
Interesting and useful
This is a book of considerable interest and quite fun to listen to. It contains many useful pieces of information and provides a new perspective on how we function. I found it well worth while. I didn't give it 5 stars but would gladly give it 4 and half. This book might be read or listened to together with Margaret Heffernan's 'Willful Blindness'. I recommend both.
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- James Tsao
- 03-04-13
Narration is too monotone, book is great
I'm relatively new to audio books and while I recognize the need to find a clear and neutral sounding voice, to a certain extent it detracts from the whole experience because when you read, you don't read in a monotonous tone and so listening to such a voice just saps any enthusiasm that you have.
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Overall
- Kate O
- 01-10-11
Interesting Info but...
The first have of this book was pretty interesteding but the second half became pretty boring. The author seemed to be fixated on certain ideas which was strange because it was like he was critizing others for doing the same thing he was doing....he thinks his info is all fact. This book was well narrated but was somewhat of a dissapointment. Some of it was helpful as well. If it didnt' become so boring I would have rated it higher.
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- Alex Aguirre
- 01-25-17
epiphany after epiphany
the book was amazing it really opened my eyes to a lot of generalizations are conclusive that I draw that were incorrect and causing problems not only in my personal life but also in my business. Shared the book with few friends and they all loved it. Great job worth the read or listen
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- Dragonfly
- 11-30-11
Will Make you Rethink EVERYTHING
This book has done something few books have done for me before - as soon as I had finished a chapter, I thought, "This was the best, most thought-provoking chapter in the book." Then as soon as I had finished the NEXT chapter, I thought the same thing.
The extent of the authors' research, clear and compelling explanations and real-world examples of the experiences they call "The Illusion of Memory", "The Illusion of Knowledge" and "The Illusion of Cause" has really made me stop and deliberately apply their criteria to many aspects of my life - my memories of events, news stories, urban legends, "expert studies" and the things people say to me, among others. If you're interested in being a student of the truth and having culturally imposed and evolution-based blinders stripped from your eyes, I can't imagine a better point of reference than this.
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