The Political Brain
The Role of Emotion in Deciding the Fate of the Nation
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Narrated by:
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Anthony Heald
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By:
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Drew Westen
About this listen
In politics, when reason and emotions collide, emotion invariably wins. In this landmark book, scientist and psychologist Drew Westen shows how electorates vote not with their heads but with their hearts, and how the marketplace that matters most is the marketplace of emotion - filled with values, images, analogies, moral sentiments, and moving oratory.
The first serious investigation into how emotions affect voter behavior, The Political Brain reveals how the political landscape would change if candidates began with a 21st-century understanding of how the mind and brain really work.
©2007 Drew Westen (P)2007 Blackstone Audio Inc.Listeners also enjoyed...
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"This is the most interesting, informative book on politics I've read in many years...whether you're an interested voter or a candidate for public office, you have to read this book." (Bill Clinton)
"In the last several months, [Westen] has gone from a politically inclined nobody to a hot ticket." ( Los Angeles Times)
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Why the Right Went Wrong offers a historical view of the right since the 1960s. Its core contention is that American conservatism and the Republican Party took a wrong turn when they adopted Barry Goldwater's worldview during and after the 1964 campaign. Since 1968, no conservative administration could live up to the rhetoric rooted in the Goldwater movement that began to reshape American politics 50 years ago.
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Outstanding, refreshing, inspiring
- By James Adams on 03-19-16
By: E. J. Dionne Jr.
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Moyers on Democracy
- By: Bill Moyers
- Narrated by: Bill Moyers
- Length: 5 hrs and 22 mins
- Abridged
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People know Bill Moyers mostly from his many years of path-breaking journalism on television. But he is also one of America's most sought-after public speakers. His appearances draw sell-out crowds across the country and are among the most reproduced on the Web. Richly insightful, and alive with a fierce, abiding love for our country, Moyers on Democracy is essential listening.
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You can't help but think critically
- By Ida F. on 09-29-09
By: Bill Moyers
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The Immoral Majority
- Why Evangelicals Chose Political Power Over Christian Values
- By: Ben Howe
- Narrated by: Marc William
- Length: 8 hrs and 55 mins
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In 2016, writer and filmmaker Ben Howe found himself disillusioned with the religious movement he’d always called home. In the pursuit of electoral victory, many American evangelicals embraced moral relativism and toxic partisanship. Whatever happened to the Moral Majority, who headed to Washington in the ’80s to plant the flag of Christian values? Where were the Christian leaders that emerged from that movement and led the charge against Bill Clinton for his deception and unfaithfulness?
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An atheist appreciation of this book
- By Anonymous User on 08-13-19
By: Ben Howe
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Democracy in Black
- How Race Still Enslaves the American Soul
- By: Eddie S. Glaude Jr.
- Narrated by: Kevin Free
- Length: 7 hrs and 11 mins
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America's great promise of equality has always rung hollow in the ears of African Americans. But today the situation has grown even more dire. From the murders of black youth by the police to the dismantling of the Voting Rights Act to the disaster visited upon poor and middle-class black families by the Great Recession, it is clear that black America faces an emergency - at the very moment the election of the first black president has prompted many to believe we've solved America's race problem.
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The Dysfunctional Mindset of American
- By Paul T. on 07-09-16
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Wingnuts
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Whats a wingnut? A wingnut is someone on the far-right or far-left wing of the political spectrum professional partisans, unhinged activists, and paranoid conspiracy theorists. Barack Obama campaigned as an antidote to the politics of polarization, promising to transcend the old divides of left and right, black and white, red states and blue. But in the first year of his presidency, he is presiding over an eruption of hate and hyper-partisanship that threatens to mock the promise upon which he was elected.
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Disturbingly disappointing
- By Steven on 02-20-10
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Common Sense for the Common Good
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Gary Johnson, Libertarian Party candidate for president and former two-term Republican governor of New Mexico, stakes his claim to the very center of the political spectrum. His new audiobook, Common Sense for the Common Good, offers his approach to how a member of a third party, acting as the chief arbiter of the US, can restore sanity and functionality to the highest office in the land.
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A refreshing voice in politics.
- By Jason on 10-20-16
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Reclaiming Hope
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Before he had turned 21, Michael Wear found himself deep inside the halls of power in the Obama administration as one of the youngest-ever White House staffers. Appointed by the president in 2008 to the Office of Faith-Based and Neighborhood Partnerships, and later directing faith outreach for the president's 2012 reelection campaign, Wear threw himself wholeheartedly into transforming hope into change, experiencing firsthand the highs and lows of working as a Christian in government.
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Part memoir, part political theology
- By Adam Shields on 03-23-17
By: Michael Wear
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Undelivered
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A fascinating insight into notable speeches that were never delivered, showing what could have been if history had gone down a different path. For almost every delivered speech, there exists an undelivered opposite. These "second speeches" provide alternative histories of what could have been if not for schedule changes, changes of heart, or momentous turns of events.
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Recognize that this is a profoundly partisan book
- By Scott on 11-05-23
By: Jeff Nussbaum
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The Corrosion of Conservatism
- Why I Left the Right
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Warning that the Trump presidency presages America’s decline, Max Boot, the political commentator, recounts his extraordinary journey from lifelong Republican to vehement Trump opponent. As nativism, xenophobia, vile racism, and assaults on the rule of law threaten the very fabric of our nation, The Corrosion of Conservatism presents an urgent defense of American democracy.
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Not an intellectual tour de force!
- By Wayne on 07-14-19
By: Max Boot
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It Was All a Lie
- How the Republican Party Became Donald Trump
- By: Stuart Stevens
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Stuart Stevens spent decades electing Republicans at every level, from presidents to senators to local officials. He knows the GOP as intimately as anyone in America, and in this new book he offers a devastating portrait of a party that has lost its moral and political compass. This is not a book about how Donald J. Trump hijacked the Republican Party and changed it into something else.
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A party gone astray
- By Devin on 08-07-20
By: Stuart Stevens
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What listeners say about The Political Brain
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Damion Brown
- 02-27-16
very good alternative view of voter behaviour
very biased towards democtatic party views, but underlying principles are interesting and potentially useful for politcial strategy
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3 people found this helpful
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- M. Kettell
- 02-02-08
Hostage to Emotion
Well, someone finally tells me why "W" managed to get elected. The theory is that Republicans have been connecting emotionally with the electorate and the Democrats have been talking issues. Emotions rule. Makes sense to me. Since I listened to this book, I've been watching the primary campaigns--looking for strategies mentioned in the book. If you are interested in politics and the coming campaigns, you ought to buy this book.
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7 people found this helpful
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- G. Stewart
- 03-31-12
Studies show 85% of decision is emotional.
Would you listen to The Political Brain again? Why?
Best book to understand why facts seem to not matter in our politics. Illustrates how bad Kerry and Gore ran their campaigns. The book was written before Obama won, and we can see that Obama didn't make these mistakes and he is now president.
What was one of the most memorable moments of The Political Brain?
Liberals have to abandon their facts only approach, and bring in an all-of-the-above strategy including emotion... if not mostly emotion.
Fishers and Hunters should be on the dems environmental side, and yet the dems don't play this to them, ceding to NRA.
Example - put some emotion to dems pro-choice argument.
Pro life people support making a girl carry a baby even if she was raped by her father.
What about Anthony Heald’s performance did you like?
Perfect.
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5 people found this helpful
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- Avid Reader
- 09-18-18
Everyone will like this
The author is unabashedly a Democrat. However, I think this book will be of interest to anybody regardless of what party they’re in.
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- Michael
- 03-04-08
Informative yet flawed
This book had a few interesting tidbits, but can be summed up as “Emotions persuade more effectively than ideas. Republican politicians have used strong emotional messages while Democrats have been using Ideas.” Well, sure. When it got to making suggestions of what “liberals” could do to communicate using emotional language the book seemed to break down. I found the author misguided. One example – the author contends that on the issue of gun control liberals must point out that owning guns for protection against unjust government is equivalent to owning guns to kill police and soldiers. This argument misses the point (and would not work). History is clear that an armed population discourages unjust government, and in the very worst case, the guns of a free people should be turned against unjust police or soldiers. The author does not really explain what liberals should do, other than to be like Bill Clinton – easier said than done.
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28 people found this helpful
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- John Chambers
- 09-05-19
Informative but Partisan
A scientific roadmap for political rhetoric that could be useful to members of all parties. But all readers should be aware going in that the bent is decidedly (and openly) Democratic centrism. If you're of another political persuasion, you may have to take a few breaks; but the journey will ultimately be rewarding.
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- NuWriter
- 03-04-12
Tells you why (less qualified) candidates win
Where does The Political Brain rank among all the audiobooks you’ve listened to so far?
Top 20
What was one of the most memorable moments of The Political Brain?
Discussing the Bush-Gore debates
Was this a book you wanted to listen to all in one sitting?
No,
Any additional comments?
Very good analysis of the need for candidates to connect with voters on an emotional level and what happens when they try to be
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1 person found this helpful
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- Family Account
- 11-26-18
More Democrats need to learn this!
This book explains why Democrats win on the facts and issues, but lose elections. It's even more needed in Trump's " alternative facts" presidency. This book, written in 2007, explains exactly how to counter his brand of evil.
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- James
- 09-05-16
Interesting Book
It's a little out of date, but the psychology behind the politics is fascinating. We'll worth reading for anyone who votes.
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- David S.
- 07-09-16
It is a very good insight to how politicians think
I recommend it even to the person who is intending to market their product or services to the public.
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3 people found this helpful