The Victory Lab
The Secret Science of Winning Campaigns
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Narrated by:
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Michael Goldstrom
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By:
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Sasha Issenberg
About this listen
The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.
Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.
The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting-edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.
Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
©2012 Sasha Issenberg (P)2012 Random House AudioListeners also enjoyed...
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In 2004, journalist Bill Bishop coined the term "the big sort". Armed with startling new demographic data, he made national news in a series of articles showing how Americans have been sorting themselves into alarmingly homogeneous communities - not by region or by state but by city and even neighborhood. Over the past three decades, we have been choosing the neighborhoods (and churches and news shows) compatible with our lifestyles and beliefs.
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Build the Wall?
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The Road to Camelot
- Inside JFK's Five-Year Campaign
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- Narrated by: L. J. Ganser
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A behind-the-scenes, revelatory account of John F. Kennedy's wily campaign for the White House, beginning with his bold failed attempt to win the vice presidential nomination in 1956. A young and undistinguished junior plots his way to the presidency and changes the way we nominate and elect presidents. John F. Kennedy and his young warriors invented modern presidential politics.
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Absolutely excellent
- By T-Ward on 08-22-20
By: Thomas Oliphant, and others
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Mike Bloomberg
- Money, Power, Politics
- By: Joyce Purnick
- Narrated by: Mark Moseley
- Length: 6 hrs and 43 mins
- Unabridged
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Michael Bloomberg is not only New York City's 108th mayor; he is a business genius and self-made billionaire. He has run the toughest city in America with an independence and show of ego that first brought him great success and eventually threatened it. Yet while Bloomberg is internationally known and admired, few people know the man behind the carefully crafted public persona.
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Not the most captivating, but a decent summary
- By liz w on 03-06-17
By: Joyce Purnick
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The Briefing
- Politics, the Press, and the President
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- Narrated by: Sean Spicer
- Length: 8 hrs and 5 mins
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For more than two decades, Sean Spicer had been a respected political insider, working as a campaign and communications strategist. But in December 2016, he got the call of a lifetime. President-elect Donald J. Trump had chosen him to be the White House press secretary. And life hasn’t been the same since. When he accepted the job, Spicer was far from a household name. But then he walked into the bright lights of the briefing room, and the cameras started rolling. His every word was scrutinized. Every movement was parodied. Every detail became a meme. And that’s just the public side.
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I did not expect to like this non-fiction book!
- By Wayne on 07-30-18
By: Sean Spicer
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Friend of a Friend...
- Understanding the Hidden Networks That Can Transform Your Life and Your Career
- By: David Burkus
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What if the best way to grow your network isn't by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that's already around you? We know that it's essential to reach out and build your network. But did you know that it's actually your weaker or former contacts who will be the most helpful to you? Or that many of our best efforts at meeting new people simply serve up the same old opportunities we already have?
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The reality of human networks - How to Navigate, Create & Use them!
- By T.Om on 11-07-18
By: David Burkus
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The Making of the President 2016
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- By: Roger Stone
- Narrated by: BJ Pottsworth
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In the early hours of November 9, 2016, one of the most contentious, polarizing, and vicious presidential races came to an abrupt and unexpected end when heavily favored presidential hopeful Hillary Clinton called Donald J. Trump to concede, shocking a nation that had, only hours before, given little credence to his chances. Donald Trump pulled the greatest upset in American political history despite a torrent of invective and dismissal of the mainstream media.
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behind the scenes
- By Rocker on 04-06-17
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The Red and the Blue
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In The Red and the Blue, cable news star and acclaimed journalist Steve Kornacki follows the twin paths of Bill Clinton and Newt Gingrich, two larger-than-life politicians who exploited the weakened structure of their respective parties to attain the highest offices. For Clinton, that meant contorting himself around the various factions of the Democratic party to win the presidency. Gingrich employed a scorched-earth strategy to upend the permanent Republican minority in the House, making him speaker.
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Simply marvelous
- By Hector Gonzalez on 10-04-18
By: Steve Kornacki
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The Filter Bubble
- What the Internet Is Hiding from You
- By: Eli Pariser
- Narrated by: Kirby Heyborne
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In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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Now in the top 3 best books I've ever read
- By Brian Esserlieu on 05-26-11
By: Eli Pariser
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Outsider in the White House
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Bernie Sanders' campaign for the presidency of the United States has galvanized supporters all over the country, drawing attention to issues of economic, racial, and social justice and spotlighting one of the most interesting and unconventional candidates in decades.
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Behind the Scenes with Bernie--- WORTH it!
- By Susie on 02-23-16
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Believer
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- By: David Axelrod
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- Length: 19 hrs and 3 mins
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The man behind some of the greatest political changes of the last decade, David Axelrod has devoted a lifetime to questioning political certainties and daring to bring fresh thinking into the political landscape. Whether as a child hearing John F. Kennedy stump in New York or as a strategist guiding the first African American to the White House, Axelrod shows in Believer how his own life stands at the center of the tumultuous American century.
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Love letter to Obama
- By DaWoolf on 03-15-15
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All Things Possible
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In this full and frank memoir - a personal story of duty, family, justice, politics and resilience - New York Governor Andrew Cuomo reflects on his rise, fall, and rise in politics, and recounts his defining personal and political moments and tough but necessary lessons he has learned along the way.
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I Love This Book AND the Guvnor (Governor, I Know)
- By Igi M. on 09-02-20
By: Andrew M. Cuomo
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What listeners say about The Victory Lab
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- VerdereC
- 10-30-16
Impressed and surprised by Campaign Science
The story of how marketing, statistics, and cognitive science has/is remaking campaigns is astounding. I think participanting in a campaign in a meaningful way might make my bucket list...
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- JW
- 06-29-18
great history of political consulting and data
covers the history of political consulting from a data/statistical perspective. informative, dramatic considering the sometimes "meh" story. just wish they would pronounce chi-squared correctly haha.
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- Matt Lathrop
- 06-04-18
great for any campaign.
I have read this book twice. Each time I read it, I learn something new. It is a greatest stimulant for new ideas.
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- J Ratliff
- 06-05-15
Very interesting
It was a great book with very interesting information. I enjoyed the history of data and the experiments campaigns have used over the last 100 years. I would highly recommend this book.
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- Philip Press
- 05-21-21
Essential- only if you own a smartphone or vote.
Epic. The playbook for modern winning campaigns. The supporting field research is second to none.
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- Anonymous User
- 07-02-21
Good historical perspective ~10 years out of date
Doesn't include anything beyond Obama. Good historical perspective ~10 years out of date. Recommend to the history buffs and those supplementing a more modern reading list on the use of data in campaigns.
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2 people found this helpful
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- Liz
- 11-27-17
Wonky but interesting and accessible
A fascinating look at the nuts and bolts of how data is used in political campaigns. It’s great for the politics-obsessed and for anyone who loves a data-driven systems-think
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- Jennifer - Eric Walsh
- 01-05-17
Several unsubstantiated claims
This book was disappointing as I was hoping for an objective statistical analysis of successful political strategies. Instead I received a clearly subjective commentary that was filled with bias toward one party and anecdotal strategies. Toward the end, there were several assumptions about racial bias that should move this book to the commentary genre.
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1 person found this helpful