The Revenge of Analog
Real Things and Why They Matter
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Narrated by:
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David Sax
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By:
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David Sax
About this listen
One of Michiko Kakutani's (New York Times) top 10 books of 2016.
A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog. David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than 10 times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas.
Sax's work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life-and the robust future of the real world outside it.
©2016 David Sax (P)2016 Hachette AudioListeners also enjoyed...
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Worth reading
- By Glenn on 12-29-10
By: Keith Sawyer
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What's Mine Is Yours
- The Rise of Collaborative Consumption
- By: Roo Rogers, Rachel Botsman
- Narrated by: Kevin Foley
- Length: 8 hrs and 12 mins
- Unabridged
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The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sectors such as peer-to-peer lending (Zopa), "swap trading" (Swaptree), and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume.
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An Important Topic
- By Roy on 11-06-10
By: Roo Rogers, and others
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Meatball Sundae
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 51 mins
- Unabridged
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New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
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Meatball Godin
- By Oliver Nielsen on 09-11-08
By: Seth Godin
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Broad Band
- The Untold Story of the Women Who Made the Internet
- By: Claire L. Evans
- Narrated by: Claire L. Evans
- Length: 9 hrs and 1 min
- Unabridged
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Women are not ancillary to the history of technology; they turn up at the very beginning of every important wave. But they've often been hidden in plain sight, their inventions and contributions touching our lives in ways we don't even realize. Vice reporter and YACHT lead singer Claire L. Evans finally gives these unsung female heroes their due with her insightful social history of the Broad Band, the women who made the Internet what it is today. Evans shows us how these women built and colored the technologies we can't imagine life without.
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Inspiring
- By Jean on 03-29-18
By: Claire L. Evans
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Little Rice
- Smartphones, Xiaomi, and the Chinese Dream
- By: Clay Shirky
- Narrated by: George Backman
- Length: 3 hrs and 57 mins
- Unabridged
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Since the 1990s China has been climbing up the ladder of quality, from doing knockoffs to designing its own high-end goods. Xiaomi - its name literally means "little rice" - is landing squarely in this shift in China's economy. But the remarkable rise of Xiaomi from startup to colossus is more than a business story because mobile phones are special. The common desiderata of the global population, mobile phones offer the kind of freedom and connectedness that autocratic countries are terrified of.
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Informative and up to date.
- By Kevin on 01-10-16
By: Clay Shirky
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Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- By: David Butler, Linda Tischler
- Narrated by: Peter Berkrot
- Length: 6 hrs and 18 mins
- Unabridged
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In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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Great content, difficult narration
- By nicholas hork on 05-06-15
By: David Butler, and others
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- By: Rob Walker
- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
- Unabridged
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Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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Lets you in on the secret...
- By Jeff on 07-06-08
By: Rob Walker
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Glimmer
- How Design Can Transform Your Life and Maybe Even the World
- By: Warren Berger
- Narrated by: Ax Norman
- Length: 10 hrs and 14 mins
- Unabridged
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The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives. What can we learn from the ways great designers think-and how can it improve our world? In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action-addressing business, social, and personal challenges and improving the way we think, work, and live.
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not for those who know about design thinking...
- By Pierre on 09-06-10
By: Warren Berger
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Frenemies
- The Epic Disruption of the Ad Business (And Everything Else)
- By: Ken Auletta
- Narrated by: Jonathan Todd Ross
- Length: 12 hrs and 3 mins
- Unabridged
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.
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Good; not for beginners
- By DV on 10-05-18
By: Ken Auletta
What listeners say about The Revenge of Analog
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 02-21-21
a must read.
I liked very much listening to this book.
Had time to reflect on a lot of things about business, personal lifestyle, raising kids.
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- Matt
- 04-18-19
Downright satisfying!
Wait. Yes I’m an idiot. But just reviewing credits at end of audible book and realized that author and narrator are one in same. Making the whole experience even more of a resounding pleasure. Thank you!
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- michael Kordek
- 10-30-22
Nothing really new
The return of film, books, handwriting, vinyl are all well known. There was not much new here.
The above topics were beat to death (though I did love all the technical stuff about photo film).
I would have likes to see more about the analog-digital divide and the places and reasons that analogue is so much better for people.
There was really no Ergonomics or Human Factors Discussed.
Even simple things like buttons and dials coming back in automotives was skipped.
Not the book for deep thinkers about the topic.
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1 person found this helpful
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Overall
- Gines Pasamonte
- 09-10-19
Insightful and Fun
This book articulates everything you've been thinking for the past 25 years -- give us back the real because we are tired of the fake. David Sax reads his own book with conviction here and his premise is compelling. Give this a listen.
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1 person found this helpful
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- T. Smith
- 03-27-18
Great story hindered by technical issues
First off , great listen. To be true to the book it may be best to read. But if you are like me the only time I have is to listen during a commute.
Unfortunately the production of this book made it annoying. Words seem to be being clipped for compression purposes. I made it through but have higher standards for Audible to catch things like this.
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- Heather Leson
- 12-21-16
fantastic
I've worked in tech my whole career. The chapters on ed tech and mediation will help me inform my colleagues. Overall, it provided conversation fodder and personal reflection. Thanks!
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2 people found this helpful
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- Behzad
- 05-20-17
Great book. Simple yet profound big idea.
great storytelling. A lot of really interesting examples that people can identify with. Has a message that is much bigger than it seems.
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- Amazon Customer
- 01-31-17
Excellent Listen for Digital Devices.
Interesting story. Well researched and thought provoking. The best thing is that it is read by the author and the author has a great reading voice. I could listen to this guy read a phone book and I would be enthralled. That would be an analog example, a phone book.
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4 people found this helpful
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- Jorge
- 05-16-18
Beautiful and insightful
Thank you Dàvid Sax. I have bought a white board, a moleskin and I will put my phone down more often.
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- Akrum
- 07-10-19
Good, could have been better.
I've enjoyed the first two chapters, after that the book took a little bit of a boring narrative of story gathering of companies and people. The writer pulled it back together in the last chapter specially when talking about the set back of several digital projects in education technology.
The Audio was the worst thing in this audio book experience, I had to shove the puds deep into my ears to be able to hear the narrator once I was using the bus or in public places. In several places the editing and changes were very obvious and very annoying.
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