Trust Signals Audiobook By Scott Baradell cover art

Trust Signals

Brand Building in a Post-Truth World

Preview

Try for $0.00
Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Trust Signals

By: Scott Baradell
Narrated by: Jay Aaseng
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $15.59

Buy for $15.59

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

What is a trust signal?

Let’s say you’re interested in a book you aren’t familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?

The author, in turn, tries to prove their trustworthiness in a number of ways:

  • An accomplished and relevant biography
  • Glowing praise from well-known people on the cover
  • Five-star reviews on Amazon
  • Acclaim on social media by people you follow
  • Coverage in news media outlets you know and respect

These are examples of trust signals, the points of evidence that individuals, companies, and brands use to win one another’s trust.

Mastering these signals is the single best way to build, grow, and protect your brand in today’s post-truth world—where trust is the most precious commodity of all.

©2022 Scott Baradell (P)2022 Scott Baradell
Career Success Marketing Marketing & Sales Public Relation Digital Marketing
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Trust Signals

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.