Fascinate, Revised and Updated
How to Make Your Brand Impossible to Resist
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Narrated by:
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Sally Hogshead
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By:
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Sally Hogshead
About this listen
Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1,000 percent?
And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing listeners with a framework to fascinating anyone.
The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus.
This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world.
This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment.
Dive into the science of fascination and learn how to:
- Increase prices with ideas from poker to Play-Doh
- Build revenue by learning about the $14 million license plate
- Get better leads through hypnosis by Sigmund Freud and Steve Jobs
- Attract raving fans by following the cult of pistachio ice cream
Whether you realize it or not, your brand is already applying one of the seven advantages Hogshead describes here: innovation, passion, power, prestige, mystique, alert, or trust. The question is, how can you apply these core advantages to stand out in a crowded and distracted world?
Hundreds of large corporations, small businesses, and universities - including Twitter, IBM, Porsche, and New York University - use the Fascinate system to captivate their customers. Why? The answers are in this book.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
©2016 Sally Hogshead (P)2016 HarperCollins PublishersListeners also enjoyed...
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Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
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packed
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Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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Almost as good as Contagious
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Motivational!
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In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
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Great read to kick off 2022
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High-Tech, High-Touch Customer Service
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In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.
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This is the book that cracks the code!
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Start with Why
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The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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Useless Dribble
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Maximum Influence: 2nd Edition
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Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
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Good book
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What listeners say about Fascinate, Revised and Updated
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- B. Hoffmann
- 10-21-16
Great Book!!!
once again Sally knocked it out of the park. I've listen to both versions of this book and they don't disappointe.
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- Holly Anderson
- 02-11-17
Valuable information
While this book has tons of great insights, my only question is: how does one go about getting the codes to access the pdf files? Having access to the various charts would be so helpful so why isn't this included in the description? I hate that audible books don't come with the perks of their corresponding cd version even though those documents are easily available to us online.
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- Neysa Thorell
- 01-24-19
Will Change How You Think About Branding
A breath of fresh air in the branding industry. Sally Hogshead is the real deal. A brilliantly creative tour de force who has invested heavily in proving and providing the science behind what she knew instinctively. If this doesn't change the way you think about your personal and/or business brand... you will probably never know what it takes to fascinate the very people you are hoping to attract.
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- Scott Mulvaney
- 02-07-18
Marketing Pro Best Choice
A great audio version of Fascinate! I’ve got the physical book too. After listening to this Audio version, I need to go back and peruse my physical copy again! Time to dig deeper and increase the fascination of my LIVETHEFUEL brand. Thank you Sally!
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- Jovan
- 08-13-16
was it fascinating
great listen.. worth it.. 1st few chaps wasn't "fascinating" but the book was very good...
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- Amazon Customer
- 07-07-16
great book
An amazing book that helps start ups like me overcome hurdles of branding and marketing. I will listen again and buy the hardcover.
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- John V.
- 08-21-20
Phenomenally enlightening inspirational & fascinating to say the least !
This book is a must read and Hear if you want to be enlightened, inspired, a better salesman and marketer ! Sally even provides a way for you to do a free brand profile and also includes a pdf chart and pdf booklet too to make your understanding even better !!!!!!!!! One listen and you’ll be locked into the passion of Sally Hogshead !!!!!!
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- Devrin
- 10-01-16
Good book
the book was very good. did a very good job on explaining how to create a really good brand. I would recommend this book to friends...
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- Cydney D. Meadows
- 01-15-23
Thanks!
This book was fascinating what a read thanks for the time for the revision!
Excellent. Dave of Beauty bought me here!
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- Jamal Love
- 08-31-16
Loved it!
This book is so good, I'm buying the print version, too. Great job. Fun ride.
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