
UX Strategy
Product Strategy Techniques for Devising Innovative Digital Solutions
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3 months free
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Narrated by:
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Jaime Levy
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By:
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Jaime Levy
User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.
Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research.
- Define value propositions and validate target users through provisional personas and customer discovery techniques
- Explore marketplace opportunities by conducting competitive research and analysis
- Design experiments using rapid prototypes that are focused on the business model
- Conduct online user research to gain valuable insights quickly on any budget
- Test business ideas and validate marketing channels by running online advertising and landing page campaigns
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Excellent book for all levels
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Knowledgeable
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This second edition is a great example of how the industry continues to evolve by referencing the impact the pandemic has had on user research and collaboration. Jaime does a fantastic job of narrating how teams can pivot to get the job done remotely without compromising standards or skipping a beat.
Successful product teams understand the value of UX strategy and how it supports business strategy. If you're new to the world of UX or an oldtimer, this book is a great read/listen to get your approach on the right track.
A Must Read for Product Teams
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Worth listening to (well organized and informative)
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Something for every UX designer
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Starting in the UX field? You should listen to this book
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Excellent book 👏
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Awesome book!
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Accessible and Thorough Guide to UX Strategy
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Product testing strategies
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