What's the Big Idea
An Indispensable Guide to Becoming a Kick-Ass Creative Director
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Narrated by:
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Michael Mola
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By:
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Jaime Cabrera
About this listen
What’s the big idea? Jaime Cabrera has been asking this question and leading creative teams to the answer for over 25 years. Inspired by and featuring conversations with dozens of top creative directors from around the world on his popular podcast Confessions of a Creative Director, What’s the Big Idea is a must-have resource for any ambitious creative looking to advance their career as a creative leader at an agency, brand, or organization of any kind.
Inside this compact book, you’ll find big-picture concepts and principles that will help you lead efficiently and effectively at the highest levels. But it’s not just theory—it’s filled with real-world ideas, tools, and techniques you can implement right now. Jaime covers a wide range of topics—from exploring exactly what the hell the role of a creative director is to overcoming imposter syndrome to how to lead teams to killer ideas. And he does it all with his signature wit.
Throughout his career, Jaime has created work for some of the biggest brands in the world, including Hyundai, Microsoft, Mastercard, and NBC Universal, just to name of few. And now for the first time ever, he’s pulling back the curtain to reveal hard-learned lessons and principles that will transform you into the kick-ass creative director you’ve always dreamt of being.
This concise book really packs a punch. Check out the chapter titles:
Chapter one: Imposter syndrome, the lizard brain, and other mental stuff that makes being a creative director tough.
Chapter two: What the hell is a creative director and what the F do they really do?
Chapter three: Misconceptions about the role of creative director and creativity in general.
Chapter four: The importance of creating and maintaining great working relationships.
Chapter five: Laying the foundation for developing killer ideas.
Chapter six: Principles for an effective creative process.
Chapter seven: How to lead a creative team and not lose your mind in the process.
Chapter eight: How to pitch and sell creative.
Chapter nine: The future of creative direction.
Chapter 10: In conclusion (sorta)
Buy this book:
- If you are a creative professional working in an agency that wants to move up the ladder.
- If you're already a creative director who needs help better understanding and navigating the role.
- If you lead creative people of any kind.
- If you are an experienced CD looking to be re-energized or re-inspired.
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Everyone recognizes leaders with "presence." They stand out for their seemingly innate ability to command attention and inspire commitment. But what is this secret quality they exude, exactly? Executive and CEO coach Kristi Hedges demystifies this elusive trait, revealing that leadership presence is the intersection of outward influencing skills and internal mental conditioning. Using her I-Presence model, the author shows how anyone-regardless of position or personality-can strengthen their impact.
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Useful Information, Robotic Presentation
- By Jennifer L. Sullivan on 04-22-15
By: Kristi Hedges
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HR on Purpose
- Developing Deliberate People Passion
- By: Steve Browne
- Narrated by: Steve Browne
- Length: 3 hrs and 24 mins
- Unabridged
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Can you be in HR for more than 30 years and still be geeked out about it? The answer is yes, you can! HR leader and popular Everyday People blogger Steve Browne takes a fresh look at HR through an engaging assortment of real-life examples, insights, and epiphanies and encourages practitioners to drop the preconceptions of what HR should be and instead look to what HR could be. Listen to this book to rekindle your passion for a field that is vibrant and vital and touch the lives of everyone you encounter with HR on Purpose!
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Enjoyable book about the HR profession
- By Rancher on 06-22-19
By: Steve Browne
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Accidental Genius
- Using Writing to Generate Your Best Ideas, Insight and Content
- By: Mark Levy
- Narrated by: Bronson Pinchot
- Length: 4 hrs and 27 mins
- Unabridged
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When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....
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Great Ideas
- By Amazon Customer on 12-31-10
By: Mark Levy
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Ditch the Pitch
- By: Steve Yastrow
- Narrated by: Steve Yastrow
- Length: 3 hrs and 41 mins
- Unabridged
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In today's world, customers don't want to hear sales pitches, but many salespeople still rely on them. In this breakthrough audiobook, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. His advice: "Tear up your sales pitch and instead improvise persuasive conversations."
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A bad strawman pitch on why pitching doesn't work
- By Jeff Gibbard on 01-09-21
By: Steve Yastrow
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The Introvert Entrepreneur
- Amplify Your Strengths and Create Success on Your Own Terms
- By: Beth L. Buelow
- Narrated by: Beth L. Buelow
- Length: 7 hrs and 1 min
- Unabridged
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In The Introvert Entrepreneur, professional coach Beth Buelow shows listeners how to harness their natural gifts (including curiosity, independence, and a love of research) and counteract their challenges (such as an aversion to networking and self-promotion). She addresses a wide range of topics.
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Good Info.
- By Heather Taskovics on 05-09-16
By: Beth L. Buelow
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Crystal Clear Communication
- How to Explain Anything Clearly in Speech or Writing
- By: Gary S Goodman
- Narrated by: Gary S Goodman
- Length: 4 hrs and 18 mins
- Original Recording
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With this program, you'll have the tools, the techniques, and, just as importantly, the unflinching confidence to influence your readers and listeners decisively - both at work and at home.
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Largely Sales-Oriented, and Instantly Usable
- By Troy on 01-26-15
By: Gary S Goodman
What listeners say about What's the Big Idea
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Leticia Gonzalez
- 04-28-23
Great read (and not just for creative directors)
As someone who's about to start their creative advertising journey this is a must read.
Lots of useful tips and advice that are motivating me to want to become a creative director.
It was great learning about the ins and outs of the profession and it seems that many of the things discussed also apply to those just starting their career. One clear example that stands out is- when coming up with ideas it's about writing everything down and moving on to the next one, instead of trying to develop each one.
10/10 -Andrés Morales
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