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  • Creative Strategy and the Business of Design

  • By: Douglas Davis
  • Narrated by: Marc Thompson
  • Length: 6 hrs and 47 mins
  • 4.2 out of 5 stars (17 ratings)

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Creative Strategy and the Business of Design

By: Douglas Davis
Narrated by: Marc Thompson
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Publisher's summary

The business skills every creative needs!

Remaining relevant as a creative professional takes more than creativity—you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.

Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:

  • Understand client requests from a business perspective
  • Build a strategic framework to inspire visual concepts
  • Increase your relevance in an evolving industry
  • Redesign your portfolio to showcase strategic thinking
  • Win new accounts and grow existing relationships

You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2016 Douglas Davis. All rights reserved. (P)2022 Simon & Schuster, Inc. All rights reserved.
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Massively Helpful Guide

A great guide for understanding the complexities of client/designer relationships and collaboration. Helpful frameworks to guide creatives throughout the commerce-based, creative process.

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fantastic!

really fun, engaging and informative! the author does a great job providing frameworks, case studies, real world scenarios and assignments into this work. Whether you are a designer, content writer, ACD/creative director, strategist, or account person - hell, even if you are just starting or running an org there is a lot of great content delivered in a interesting way to add to your bookshelf of knowledge 5/5!

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