The Crux
How Leaders Become Strategists
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Narrated by:
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Richard P. Rumelt
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Charles Constant
About this listen
The paradigm-busting theory for doing strategy.
What passes for strategy in too many businesses, government agencies, and military operations is a toxic mix of wishful thinking and a jumble of incoherent policies. Richard P. Rumelt’s breakthrough concept is that leaders become effective strategists when they focus on challenges rather than goals, pinpointing the crux of their pivotal challenge—the aspect that is both surmountable and promises the greatest progress—and taking decisive, coherent action to overcome it.
Rumelt defines the essence of the strategist’s skill with vivid storytelling, from how Elon Musk found the crux that propelled the success of SpaceX to how the American military came to grips with the weaknesses of its battle strategy. Musk’s core challenge, for example, was rocket reusability. His intense focus on the soft landing of SpaceX’s rockets enabled them to be used again—radically reducing the cost of putting a pound in orbit. Musk’s strategy was not based on how value is created or how to position SpaceX in its industry. It was a design foraction, the mental maneuver that focuses energy on what really made a difference through understanding the crux and creating an effective response that led to breakthrough.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50½ answers drawn from his experience as an Amazon executive - and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.
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A must read if you really want to innovate like Amazon
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Machine, Platform, Crowd
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In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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Both How AND Why for Techies
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The Amazon Way on IoT
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- Narrated by: Christopher Lane
- Length: 5 hrs and 13 mins
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The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
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Very insightful, but quite boring
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The Wide Lens
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- Narrated by: Walter Dixon
- Length: 6 hrs and 19 mins
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How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners - some visible, some hidden - deliver on their promises, too.
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Great book
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The Self-Made Billionaire Effect
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Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
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Waste of time!
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The Lords of Strategy
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Imagine running a business without a strategy. It would be akin to driving blindfolded, to building a house without a blueprint. The concept of strategy changed all that, paving the way for the creation of the modern corporate world. The Lords of Strategy provides listeners with a deeper understanding of the world they compete in, and a sharper eye for what works — and what doesn’t — when forging strategy.
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Super Book of Narrow Interest
- By Roy on 08-23-10
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Becoming Facebook
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Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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mainly a tribute to the success of FB
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Strategy Beyond the Hockey Stick
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To make these big moves happen for your company, you’re going to have to break through inertia, gamesmanship, and risk aversion. You’re going to have to mitigate human biases and manage group dynamics. Eight practical shifts can help you do this, and unlock bigger, bolder, better strategies. This is not another by-the-book approach to strategy. It’s not another trudge through frameworks or small-scale case studies promising a secret formula for success. It’s an irreverent, fact-driven, and humorous take on the real world of strategic decision making.
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Ok beginning, superb finish
- By Rancher on 01-01-21
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Competition Demystified
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Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his co-author, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
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Prof, we need the figures/graphs that’s in the the book
- By sid on 12-25-20
By: Judd Kahn, and others
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Driving Honda
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For decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been generally underappreciated and misunderstood. Until now. Since its birth as a motorcycle company in 1949, Honda has steadily grown into the world’s fifth largest automaker and top engine manufacturer, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations.
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it was ok.
- By chris p on 11-16-18
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Human + Machine
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Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now - in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on?
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A golf course book
- By C. Surdak on 07-30-18
By: Paul R. Daugherty, and others
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What listeners say about The Crux
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Brad
- 05-29-22
Excellent
I confess that I consider Author’s first book, “Good Strategy, Bad Strategy” to be one of the best business books - period. So I was thrilled for this new work. It does not disappoint but builds on his core beliefs on what is strategy and how it is different than goals, mission statements, objectives and most corporate double speak. Essential reading for corporate leaders.
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- Amazon Customer
- 01-03-23
Another great book from this Author
Read good strategy bad strategy then this and you will build a stronger plan for your business.
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- JGinter
- 09-28-22
Rumelt is the best
I couldn’t wait to read this when I saw Richard Rumelt had come out with a new book. It is just as good as I hoped and I’m ready to start my second listen through. I have gone through good strategy bad strategy many times and yet this is still very valuable.
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- WY
- 01-08-23
A logical approach to strategy that I can follow
If you like to think independently and logically, you will like this book. Author provides a solid framework on how to evaluate and select a strategy that will work for your situation.
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- Sean O. Scott
- 12-08-22
Another must read from Rumelt for those trying to understand what real strategy is
Rumelt’s use of easily understandable examples to illustrates the dos and fonts of strategy was genius. He not only covers what are good and bad examples of strategy. And towards the end of the book provides a great guide on setting up strategy workshops he calls foundries
Great book for folks looking to not only understand good and bad strategy through examples but the process through which a good strategy can be born
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- Anonymous User
- 06-17-23
A great read but a poor listen
Unless the choosing of this narrator was a strategy of increasing the sales of the hard copy of the book, switching from an amazing Sean Runnette that narrated Good Strategy / Bad Strategy was a blunder.
The focus from the content gets constantly shifted to gulping individual words that the narrator likes to emphasize over and over. There is a lack of flow, tone variations, emphasis on the key words and points, the whole package. It is really a pity, but the edition is on a border of unlistenable. I find myself lost in the point as I get constantly distracted by the narration and often need to rewind to get the grasp of it again.
Of course, this may come down to the individual taste, but if you compare the two releases, The Crux and Good Strategy / Bad Strategy, it is as clear as a day. Again, a real pity.
But, it does motivate me to buy a hard copy, the author and his content is that good. So if this was the idea, great job!
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- Cliente Amazon
- 11-19-22
Business strategy
For me this is a really important book for business leaders. Strategy concepts for the competitive market.
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- Troy Thompson
- 11-16-23
A must listen for strategic thinkers in a short-sighted environment
Contrary to the status-quo of the epoch I write this review in - long term strategic analysis is in demand and this book is a great foundation filled with case studies and analysis to provide guidance to seasoned strategists and newly interested parties.
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- Javon Solomon
- 01-09-24
Great book
The book was a great listen, and continuation of “Good strategy, bad strategy” I recommend listening to
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- Amazon Customer
- 12-31-23
great read!!!!
it has alot of great information about current revelant companies, a very insightful read!!!! a must read for accurate analysis on real strategy!!!
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