
Working Backwards
Insights, Stories, and Secrets from Inside Amazon
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Narrated by:
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Bill Carr
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Colin Bryar
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Robert Petkoff
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By:
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Colin Bryar
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Bill Carr
About this listen
This program includes a preface read by the authors.
Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two longtime, top-level Amazon executives.
Colin started at Amazon in 1998; Bill joined in 1999. In Working Backwards, these two long-serving Amazon executives reveal and codify the principles and practices that drive the success of one of the most extraordinary companies the world has ever known. With 27 years of Amazon experience between them, much of it in the early aughts - a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services to life - Bryar and Carr offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable.
With keen analysis and practical steps for applying it at your own company - no matter the size - the authors illuminate how Amazon’s 14 leadership principles inform decision-making at all levels and reveal how the company’s culture has been defined by four characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence. Bryar and Carr explain the set of ground-level practices that ensure these are translated into action and flow through all aspects of the business.
Working Backwards is a practical guidebook and a corporate narrative, filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices - shared here for the very first time.
A Macmillan Audio production from St. Martin's Press
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2021 Colin Bryar and Bill Carr (P)2021 Macmillan AudioListeners also enjoyed...
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Critic reviews
"Jeff Bezos once told me that unlike Google or Apple, 'Amazon doesn't have one big advantage, so we have to braid a rope out of many small advantages'. Amazon has demonstrated again and again that success doesn't result from one big stroke of genius but from a set of clear business practices consistently and boldly applied. Colin Bryar and Bill Carr dive deep into how Amazon has become the company to study if you want to succeed in 21st-century business." (Tim O'Reilly, owner of O'Reilly Media)
"For those looking to change the world in ways (very) large and small via innovation and business, my strong recommendation is to dive deeply into Working Backwards. Bill and Colin have delivered a rarity of immense value, which is a powerful, high judgment dissection of the inputs to Amazon itself. I anticipate Working Backwards to quickly become required reading in board rooms and classrooms around the world." (Jason Kilar, chief executive officer of WarnerMedia)
“Colin Bryar and Bill Carr have operationalized the core management practices that lie behind Amazon's success. In particular, their insights into how any successful leader can focus on narrative and metrics to take a short-cut to the truth are essential for any leader in any industry. You'll want to have your highlighter ready and keep this book close at hand for quick reference." (Kim Scott, author of Radical Candor)
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-
Story
Here for the first time, Hastings and Erin Meyer, best-selling author of The Culture Map and one of the world's most influential business thinkers, dive deep into the controversial philosophies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from his own career, No Rules Rules is the full, fascinating, and untold story of a unique company making its mark on the world.
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Infomercial for Netflix
- By Srikanth Raju on 11-01-20
By: Reed Hastings, and others
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The Cold Start Problem
- How to Start and Scale Network Effects
- By: Andrew Chen
- Narrated by: Andrew Chen
- Length: 10 hrs and 28 mins
- Unabridged
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Overall
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Performance
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Story
Although software has become easier to build, launching and scaling new products and services remains difficult. Start-ups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect”, where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them.
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Great high level summary. More unique insights wanted.
- By Roman on 12-09-21
By: Andrew Chen
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Amp It Up
- Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity
- By: Frank Slootman
- Narrated by: Daniel Henning, Frank Slootman
- Length: 5 hrs and 35 mins
- Unabridged
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Overall
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Performance
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Story
Snowflake CEO Frank Slootman is one of the tech world's most accomplished executives in enterprise growth, having led Snowflake to the largest software IPO ever after leading Data Domain and ServiceNow to exponential growth and the public market before that. In Amp It Up, he shares his leadership approach for the first time.
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Must read
- By Patty Post on 01-29-22
By: Frank Slootman
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Work Backwards
- By: Tim Duggan
- Narrated by: Tim Duggan
- Length: 8 hrs and 28 mins
- Unabridged
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Overall
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Performance
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Story
It doesn't matter in which industry or where: too many of us are overworked, disengaged and apprehensive about the future of work. In his life-affirming new book, bestselling author and founder Tim Duggan argues that we approach work and life the wrong way around.
By: Tim Duggan
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Understanding Michael Porter
- The Essential Guide to Competition and Strategy
- By: Joan Magretta
- Narrated by: Erik Synnestvedt
- Length: 6 hrs and 4 mins
- Unabridged
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Overall
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Performance
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Story
Michael Porter’s groundbreaking ideas on competition and strategy have unfolded over three decades and are spread across a dauntingly long list of publications. Every manager can name individual pieces of his work - competitive advantage, the value chain, five forces - but no one, not even Porter himself, has put the entire puzzle together to reveal it as an integrated whole. This lucid, concise audiobook does just that. This book provides an engaging summary of Porter’s ideas and an invaluable synthesis of this important body of work....
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Horrible and pompous narration
- By Amazon Customer on 08-28-13
By: Joan Magretta
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Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework
- By: Mik Kersten
- Narrated by: Edward Bauer
- Length: 6 hrs and 59 mins
- Unabridged
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Overall
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Performance
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Story
In Project to Product, value stream network pioneer and technology business leader Dr. Mik Kersten introduces the Flow Framework - a new way of seeing, measuring, and managing software delivery. The Flow Framework will enable your company's evolution from project-oriented dinosaur to product-centric innovator that thrives in the age of software. If you're driving your organization's transformation at any level, this is the audiobook for you.
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Great book but missing the additional PDF material
- By Sigurborg Rögnvaldsdóttir on 12-01-18
By: Mik Kersten
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Ask Your Developer
- How to Harness the Power of Software Developers and Win in the 21st Century
- By: Jeff Lawson
- Narrated by: Jeff Lawson
- Length: 9 hrs and 1 min
- Unabridged
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Overall
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Performance
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Story
Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.
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Two and Half Stars
- By Anonymous User on 12-16-21
By: Jeff Lawson
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The Innovation Stack
- Building an Unbeatable Business One Crazy Idea at a Time
- By: Jim McKelvey
- Narrated by: Jim McKelvey
- Length: 6 hrs and 23 mins
- Unabridged
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Overall
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Performance
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Story
Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. The Innovation Stack is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems - one crazy idea at a time.
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Nothing novel or innovative
- By C. Armstrong on 12-01-20
By: Jim McKelvey
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Radical Focus (Second Edition)
- Achieving Your Most Important Goals with Objectives and Key Results
- By: Christina Wodtke
- Narrated by: Samantha Desz
- Length: 6 hrs and 20 mins
- Unabridged
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Overall
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Performance
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Story
When Hanna and Jack receive an ultimatum from the only investor in their struggling tea supply company, they must learn how to employ Objectives and Key Results (OKRs) with radical focus to get the right things done. Using Hanna and Jack’s story, Wodtke walks listeners through how to inspire a diverse team to work together in pursuit of a single, challenging goal, and how to stay motivated despite setbacks and failures.
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Radical Focus, Objectives and Key Results
- By Sean on 06-08-22
By: Christina Wodtke
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The Everything War
- Amazon's Ruthless Quest to Own the World and Remake Corporate Power
- By: Dana Mattioli
- Narrated by: Caroline Hewitt, Dana Mattioli
- Length: 14 hrs and 23 mins
- Unabridged
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Overall
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Performance
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Story
From veteran Amazon reporter for The Wall Street Journal, The Everything War is the first untold, devastating exposé of Amazon's endless strategic greed, from destroying Main Street to remaking corporate power, in pursuit of total domination, by any means necessary.
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Drops knowledge, reads like a thriller
- By Kitty B. on 05-29-24
By: Dana Mattioli
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What You Do Is Who You Are
- How to Create Your Business Culture
- By: Ben Horowitz
- Narrated by: Kevin Kenerly
- Length: 6 hrs and 12 mins
- Unabridged
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Overall
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Performance
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Story
Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times best-selling author, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help executives build cultures that can weather both good and bad times. What You Do Is Who You Are explains how to make your culture purposeful by spotlighting four models of leadership and culture-building.
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Life changing book!
- By Jurell Tanksley on 10-30-19
By: Ben Horowitz
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Competitive Strategy
- What Is Strategy
- By: Michael Porter
- Narrated by: Deaver Brown
- Length: 1 hr and 33 mins
- Unabridged
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Overall
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Performance
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Story
This audiobook was created based on Michael Porter's landmark book Competitive Strategy. This was Mr. Porter's synopsis of his book for the Harvard Business Review.
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Tough to listen to this one
- By Rick on 01-26-12
By: Michael Porter
Must read
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Informative and stories that can be implemented
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Bible for decoding Amazon’s repeated success
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Interesting to hear from insiders
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Great book
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Insightful
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But, not all books can be 5 stars. This one is just below the best business books I’ve read.
Very good business book
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An Inside look
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Nice intro for new Amazonian
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Phenomenal Book - Insights into an Innovative Culture
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