
Worth Every Penny
Build a Business That Thrills Your Customers and Still Charge What You're Worth
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Narrated by:
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Curt Alexander
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Tony Dipiazza
From the New York Times and Wall Street Journal best seller
A revelation for photographers: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors.
Many photographers and small business owners feel pressure to discount their products and services, especially when times are tough. After all, how else will they keep up with the low prices offered by their discounting competitors? What they don't realize is that discounting is the last thing they should be doing if they want to win big. Sarah Petty and Erin Verbeck are here to show you that there's a radically different way to run your business - one in which the owners focus on creating specialized offerings and an over-the-top customer experience, not on matching the prices of their competition. Worth Every Penny encourages you to explore and use the boutique model, which is designed to maximize your advantages over discounting competitors.
You'll learn how to:
- Build a brand that lays the foundation for you to charge what your offerings are worth.
- Create products, services and high-touch customer experiences to achieve healthy margins and an outspokenly happy and loyal client base.
- Understand how to use a pricing strategy that allows you to create demand and attract the right customers instead of discounting.
- Throw traditional advertising to the wind and implement a boutique way of marketing that's more affordable in this competitive business environment.
- Learn the relationship-based sales skills needed to sell without being pushy and have your clients clamoring for more.
The authors' strategies are enhanced by real-life business experiences and vivid anecdotes from all types of business owners - restaurateurs to contractors to professional service providers and photographers. With the advice in Worth Every Penny, you will be inspired to live your passion and pass your enthusiasm on to your customers. The result: a profitable business that avoids succumbing to the pressure to discount.
©2012 Sarah Petty, Erin Verbeck (P)2021 Sarah Petty, Erin VerbeckListeners also enjoyed...




















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DEFINITELY WORTH EVERY PENNY"
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Great book for boutique business owners.
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Great book, great advice
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There is a lot of information. I loved this book. Things were explained
Fantástico
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right on time
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Inspirational!
I do wish the audio was female to match the authors
Helpful, inspiring, & productive
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Love this podcast
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good, not much new
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I don’t know who thought it was a good idea that a book written by two women should be read by men for an audiobook. There is a huge disconnect when a man reads the sentence “ I was pregnant with my twins when…”
The book is written in the first person and should be read by a woman. There are plenty of women voice actors out there. I don’t understand why they didn’t have a woman read this book.
The audiobook was so disconcerting and so annoying being read by a man that I just couldn’t get through it. Save your money and listen to her podcast or buy the printed book instead.
Buy the printed book not the audiobook!!! Trust me.
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