Zero to Sold
How to Start, Run, and Sell a Bootstrapped Business
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Narrated by:
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Derek Botten
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By:
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Arvid Kahl
About this listen
Zero to Sold is a comprehensive and actionable guide through the four stages of a bootstrapped business: Preparation, Survival, Stability, and Growth.
From your first idea to successfully selling your business for life-changing amounts of money, this book will help you become a world-class entrepreneur. By focusing on your niche audience, finding their critical problem, and solving it with a product that your customers can't resist to pay for, you will learn how to create a recurring revenue engine that will make you financially independent.
It's easy to build software products. The hard part is turning them into viable businesses that stand the test of time. If you want to build a business that survives, you have to know what challenges you will encounter. Zero to Sold tells the story of a sustainable, bootstrapped software business that grew to thousands of customers before it was acquired.
Arvid Kahl is a software engineer turned entrepreneur who has accomplished just that. He co-founded and grew an online teacher productivity SaaS business called FeedbackPanda to $55,000 Monthly Recurring Revenue with his partner Danielle Simpson. They sold the business for a life-changing amount of money in 2019, just two years after founding the business. Arvid writes on The Bootstrapped Founder blog.
In Zero to Sold, Arvid shares his experiences, learnings, and insights from building a Software-as-a-Service business from start to finish. He shows what worked and what didn't work. If you want to build your own bootstrapped business and stay sane while doing it, Zero to Sold will be your guide.
You will learn how to:
- explore and validat
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Performance
-
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Start Small, Stay Small is a step-by-step guide to launching a self-funded start-up. If you're a desktop, mobile, or web developer, this audiobook is your blueprint to getting your start-up off the ground with no outside investment.
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Can't get past the vocal fry
- By Mahesh on 07-31-21
By: Rob Walling
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
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The SaaS Playbook
- Build a Multimillion-Dollar Startup Without Venture Capital
- By: Rob Walling
- Narrated by: Rob Walling
- Length: 4 hrs and 14 mins
- Unabridged
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Performance
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Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.
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Solid
- By Phil Williams on 12-14-23
By: Rob Walling
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- By: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
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Performance
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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The best and only book on positioning
- By Geordie on 05-02-20
By: April Dunford
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The Embedded Entrepreneur
- How to Build an Audience-Driven Business
- By: Arvid Kahl
- Narrated by: Derek Botten
- Length: 6 hrs and 43 mins
- Unabridged
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Too many businesses start with a big idea and ultimately fail because nobody wants to pay for their product. What are they missing? The audience-driven approach of an embedded entrepreneur. Instead of building solutions looking for customers, embedded entrepreneurs find customers and build a solution with them. When you begin building your business with your future audience in mind, the guesswork ends. The audience-driven approach of an embedded entrepreneur is the path to a sustainable, customer-centric business.
By: Arvid Kahl
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The Minimalist Entrepreneur
- How Great Founders Do More with Less
- By: Sahil Lavingia
- Narrated by: Sahil Lavingia
- Length: 4 hrs and 38 mins
- Unabridged
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Now more than ever, you don’t need a fancy office, Ivy League degree, or millions of dollars in venture capital to launch a business that matters for the communities you care most about. Software, the internet, and remote work have made it possible for entrepreneurs to start for free, make a customer of anyone, and grow a profitable, sustainable company from anywhere.
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Great book on startups
- By Christopher Pedersen on 10-28-21
By: Sahil Lavingia
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Start Small, Stay Small
- A Developer's Guide to Launching a Startup
- By: Rob Walling
- Narrated by: Rob Walling
- Length: 4 hrs and 31 mins
- Unabridged
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Overall
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Performance
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Story
Start Small, Stay Small is a step-by-step guide to launching a self-funded start-up. If you're a desktop, mobile, or web developer, this audiobook is your blueprint to getting your start-up off the ground with no outside investment.
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Can't get past the vocal fry
- By Mahesh on 07-31-21
By: Rob Walling
-
Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
-
The SaaS Playbook
- Build a Multimillion-Dollar Startup Without Venture Capital
- By: Rob Walling
- Narrated by: Rob Walling
- Length: 4 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.
-
-
Solid
- By Phil Williams on 12-14-23
By: Rob Walling
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- By: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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The best and only book on positioning
- By Geordie on 05-02-20
By: April Dunford
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The Embedded Entrepreneur
- How to Build an Audience-Driven Business
- By: Arvid Kahl
- Narrated by: Derek Botten
- Length: 6 hrs and 43 mins
- Unabridged
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Overall
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Performance
-
Story
Too many businesses start with a big idea and ultimately fail because nobody wants to pay for their product. What are they missing? The audience-driven approach of an embedded entrepreneur. Instead of building solutions looking for customers, embedded entrepreneurs find customers and build a solution with them. When you begin building your business with your future audience in mind, the guesswork ends. The audience-driven approach of an embedded entrepreneur is the path to a sustainable, customer-centric business.
By: Arvid Kahl
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Why Startups Fail
- A New Roadmap for Entrepreneurial Success
- By: Tom Eisenmann
- Narrated by: Robert Fass
- Length: 10 hrs and 52 mins
- Unabridged
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Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures.
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Shades of gray between startup failure and success
- By Greg Fisher on 04-04-21
By: Tom Eisenmann
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The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- By: Rob Fitzpatrick
- Narrated by: Rob Fitzpatrick
- Length: 3 hrs and 50 mins
- Unabridged
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They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
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Very insightful
- By jere on 10-26-21
By: Rob Fitzpatrick
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Deploy Empathy
- A Practical Guide to Interviewing Customers
- By: Michele Hansen
- Narrated by: Michele Hansen
- Length: 7 hrs and 9 mins
- Unabridged
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Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes. Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks. By the end of this book, you’ll be able to interview customers and potential customers with confidence.
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Good book but bad format
- By Steve on 01-19-24
By: Michele Hansen
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The Entrepreneur’s Guide to Keeping Your Sh*t Together
- How to Run Your Business Without Letting It Run You
- By: Sherry Walling PhD, Rob Walling
- Narrated by: Sherry Walling
- Length: 5 hrs and 54 mins
- Unabridged
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You run a business. And running a business is hard. The burden of responsibility, the weight of stress, and the loneliness of running your business are a far cry from your friends who work salaried jobs. The path of least resistance is to let the stress and isolation of starting, running, and growing a business infiltrate most aspects of your life. Over and over, we've watched our fellow entrepreneurs succumb to the mental toll and chaos of running a business. We've also experienced it firsthand as we've launched and grown our own businesses.
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A++ 10/10
- By David Colgan on 07-17-18
By: Sherry Walling PhD, and others
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The Art of Selling Your Business
- Winning Strategies & Secret Hacks for Exiting on Top
- By: John Warrillow
- Narrated by: Walter Dixon
- Length: 4 hrs and 4 mins
- Unabridged
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Punch above your weight class when selling your business. Every owner must part with their business one day. Many will close their doors, realizing little for their life's work - while a select few will become fabulously wealthy. The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top is the last in a trilogy of books by author John Warrillow on building value.
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Fantastic overview of business sale
- By Jeanne Marie Miller on 03-21-24
By: John Warrillow
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The Data Detective
- Ten Easy Rules to Make Sense of Statistics
- By: Tim Harford
- Narrated by: Tim Harford
- Length: 10 hrs and 24 mins
- Unabridged
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Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics - we need to understand what they mean and how they can improve our lives: they are, at heart, human behavior seen through the prism of numbers and are often “the only way of grasping much of what is going on around us”.
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I expected more
- By A. Visserman on 03-09-21
By: Tim Harford
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Software as a Science
- Unlock Limitless Recurring Revenue Without Losing Control
- By: Dan Martell, Matt Verlaque, Johnny Page, and others
- Narrated by: Matt Verlaque
- Length: 9 hrs and 6 mins
- Unabridged
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Every SaaS company on earth is careening towards its next revenue plateau. It’s called a Growth Ceiling—a moment in time where growth stops, and you’re losing just as many customers as you’re bringing in. It’s not an opinion—it’s just how recurring revenue businesses work.
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Little value
- By Chris on 12-01-24
By: Dan Martell, and others
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The Million-Dollar, One-Person Business
- Make Great Money. Work the Way You Like. Have the Life You Want.
- By: Elaine Pofeldt
- Narrated by: Elaine Pofeldt
- Length: 4 hrs and 31 mins
- Unabridged
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The rise of one-million-dollar, one-person businesses in the past five years is the biggest trend in employment today, offering the widest range of people the most ways to earn a living while having the lifestyles they want. In The Million-Dollar, One-Person Business, Elaine Pofeldt outlines the pathways to joining this entrepreneurial movement, synthesizing advice from hundreds of business owners who've done it.
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don't buy in audio form
- By Megan Rutter on 01-05-18
By: Elaine Pofeldt
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Naked Statistics
- Stripping the Dread from the Data
- By: Charles Wheelan
- Narrated by: Jonathan Davis
- Length: 10 hrs and 48 mins
- Unabridged
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Performance
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From batting averages and political polls to game shows and medical research, the real-world application of statistics continues to grow by leaps and bounds. How can we catch schools that cheat on standardized tests? How does Netflix know which movies you'll like? What is causing the rising incidence of autism? As best-selling author Charles Wheelan shows us in Naked Statistics, the right data and a few well-chosen statistical tools can help us answer these questions and more.
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Starts well then becomes non-Audible
- By Michael on 09-07-13
By: Charles Wheelan
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Side Hustle
- From Idea to Income in 27 Days
- By: Chris Guillebeau
- Narrated by: Chris Guillebeau
- Length: 4 hrs and 51 mins
- Unabridged
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Performance
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For some people, the thought of quitting their day job to pursue the entrepreneurial life is exhilarating. For many others, it's terrifying. After all, a stable job that delivers a regular paycheck is a blessing. And not everyone has the means or the desire to take on the risks and responsibilities of working for themselves. But what if we could quickly and easily create an additional stream of income without giving up the security of a full-time job? Enter the side hustle.
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Just $100 Startup" distilled - At Double speed.
- By Daniel L on 09-25-17
By: Chris Guillebeau
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Build
- An Unorthodox Guide to Making Things Worth Making
- By: Tony Fadell
- Narrated by: Tony Fadell, Roger Wayne
- Length: 11 hrs and 5 mins
- Unabridged
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Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.
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Best guide for start up founders, ever!!!
- By Curly Beard on 05-28-22
By: Tony Fadell
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Traction
- How Any Startup Can Achieve Explosive Customer Growth
- By: Gabriel Weinberg, Justin Mares
- Narrated by: Gabriel Weinberg
- Length: 7 hrs and 24 mins
- Unabridged
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Performance
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Story
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
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Review from a marketing pro
- By SV on 06-18-16
By: Gabriel Weinberg, and others
What listeners say about Zero to Sold
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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Performance
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- Phil Williams
- 10-16-23
Helpful and thorough
This is a good assessment of the bootstrapped journey. I appreciated his deep dives into some of the programming best practices. Thought it was helpful overall.
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- Anonymous User
- 02-14-22
Indpirative
Amazing story about how you can build a profitable business from nothing without external investment.
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- Adam
- 07-30-21
Appreciated the Author's Personal Experience
Great walkthrough of the process of building and selling a bootstrapped internet business. Arvid's personal experience makes the book much more authoritative and interesting.
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- Daniel Bennett
- 10-03-22
Useful, concise, actionable--it's a good read.
This book is useful concise an actionable if you're interested in founding a SaaS business. It goes one layer deeper then I had expected on most topics, which was a pleasant surprise, and had more breath than expected as well.
I found it will worth the time and would recommend it.
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- Kerry Kennedy
- 12-02-24
Seemingly written and read by ChatGPT
I’ve listened to a lot of these lately for some new ideas and inspiration, and I’m actually a little mad about this one. Bland, regurgitated content read by the most generic voice you can imagine. S-A-A-S! So, so much time hammering on finding a niche, I had to fast forward life I was watching one of the drawn out Netflix series that should’ve been a single episode. Really feels like a ripoff.
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