Showing titles in Marketing

Palo Alto Networks is the leading global cybersecurity company. Over his six-year tenure there, CEO Nikesh Arora has expanded and reorganized the organization, including safely incorporating generative AI into all of its products. Nikesh explains how he’s managing new opportunities and risks in the age of generative AI – including the single cybersecurity risk that keeps him up at night. He also shares his approach to leading innovation and evolving Palo Alto’s go-to-market strategy when new technologies are developing so rapidly.

In this episode of the Funky Marketing podcast, we dive deep into the world of B2B marketing with Tim Davidson, VP of Marketing and founder of B2B Riz. Tim shares his journey of bringing creativity and authenticity to LinkedIn ads, his insights on platform-specific strategies, and how he connects online and offline experiences to drive results. Whether you're new to LinkedIn ads or looking to innovate in your ABM strategy, this episode is packed with actionable takeaways. Key Points: - The role of creativity in B2B marketing: breaking the "boring" stereotype. - Effective LinkedIn ad ...

What if your business could turn online traffic into a stream of valuable leads effortlessly? Today, we unlock the secrets of digital marketing, offering you the tools to elevate your local business presence online. From optimizing your Google Business Profile to crafting engaging local content and mastering the basics of SEO, our conversation is packed with actionable strategies. We'll guide you through the essentials of implementing a CRM and the importance of tracking with tools like Google Analytics, ensuring that your efforts translate into conversions and maximize your ROI.Witness the ...

Today, I’m taking you back to a pivotal moment in my entrepreneurial journey. A moment that completely flipped my understanding of business. It all began with one game-changing book that reshaped how I saw entrepreneurship and paved the way for building a $4 million business that gives me the freedom to live life on my terms. In this episode, I’ll reveal which book transformed my mindset and led me to create a thriving online course business. I’ll also share my top three takeaways from this life-changing book, plus other must-reads that played a key role in my success. Books mentioned...

Next in Creator Media spoke with Arthur Leopold, co-founder and CEO of Agentio, on how the startup promises to bring some order to creator and brand matchmaking. Leopold also talked about why other tech startups have failed in this realm, and why AI will help brands feel more safe about which creators they hand the keys to.Takeaways:• Agenteo is an ad platform automating creator content buying, bridging brands and creators for frictionless collaboration. Its innovative approach targets inefficiencies in traditional influencer marketing.• By shifting focus from small influencer budgets (...

Join us on this episode of The Notary Nuggets Podcast as we dive into "Conversational Marketing: Boosting Notary Success." Discover innovative strategies to engage your audience, build lasting relationships, and elevate your notary business through the power of conversation. Learn from experts in the field who share their tips and experiences to help you connect more effectively and enhance your professional journey. Tune in and transform your notary success!

Aidan Mehigan is the Founder and CEO of Natterjack, a popular Irish whiskey brand he grew from zero to an internationally recognized liquor brand in less than five years. Natterjack, currently sold in 16 U.S. states and 13 global markets, was recognized as the Best Irish Whiskey 2024 in The Whiskey Bible and has 7+ figure annual revenues. The journey getting there wasn’t easy! To fund the growth of his company in 2018, Aidan obtained a $940K+ convertible loan note. Then COVID-19 struck, and by the end of 2021, Natterjack had low cash reserves, international market sales were almost ...

Listen to this episode to discover: The importance of being able to make a decision and commit to a course of action.How doing the right research can help you take advantage of opportunities quickly.Why braving up is a non-negotiable and that as your business grows the risks get bigger as do the rewards and your ability to make decisions will influence your success. Today's Guest: Deb Drummond For 30+ years, Deborah Drummond has been a pioneer in the world of entrepreneurship. She’s an accredited Health Educator, Ultrapreneur, International Top Performance Speaker, #1 International ...

A Brand Manager da Musa é “ridiculamente” Millennial – foi o irmão Francisco que lhe disse –, mas apanhámos-lhe coisas da Gen Z e uma delas é comprar apenas em segunda mão. Acerca disso, podemos adiantar que lhe demos uma informação dramática.

‘Tis the season for performance reviews. I can picture it from my corporate days, gathering questions and scheduling meetings to have performance discussions with my employees. But with that comes nerves, excitement, worry, doubt. So how can managers prime the environment to ensure a safe and productive conversation happens for both parties? Psychotherapist of 40 years and author, Steven Kessler, will teach you how by applying the five personality patterns. Kessler is the author of two books: The 5 Personality Patterns and How to Have Better Relationships. In his first novel, Kessler ...

In episode #2869, Eric Siu and Neil Patel discuss the competition between Google Ads, Amazon Ads, and emerging platforms like TikTok. They highlight the growth of Amazon's advertising business and the potential for profitability in self-publishing through effective ad strategies. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Shifting Landscape of Online Advertising (02:51) The Rise of Amazon Ads and Self-Publishing Success (05:04) That’s it ...

In this week's episode of The Fake Marketer, James and Nick discuss the growing shift away from ordinary, self-promotion content in favour of more bold, engaging creative. They discuss how the marketing landscape has changed, which brands are utilising this effectively as well as Netflix, ice baths, some recent success and sleep products.Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/qGBu-K-Py4oNeed help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by ...

This time on Pipeline Brew, Matt is joined by Andrew Racine, VP of DemandGen and Growth at Writer, the full-stack generative AI platform for enterprises.Andrew shares the journey he’s taken through the SaaS industry to where he is today, including how he got his start with HubSpot originally as an SDR. His transition to other major organizations such as MongoDB and Fivetran are a reminder of how career paths are seldom linear, especially in marketing.One consistent highlight from their conversation is Andrew's emphasis on the importance of human connection in marketing, a refreshing take in ...

In this episode we speak to Allison Barber, Ph.D., outgoing President of the WNBA's Indiana Fever and current Chair of the Marvella Foundation. Marvella is a youth sports complex with a bold vision to bring athletics and leadership to the underserved market of women's sports. We discuss her role leading the Fever, including how the Caitlin Clark Effect influenced the WNBA and Fever brands, and also the impact it's made on women's athletics. Our conversation also dives into brand purpose, and how Allison leads with purpose in mind when launching a new brand and building a new culture.

Sam and Gillian Devine are running a workshop for Photographers to get more leads and customers from the website and email marketing. Join the event here Jeff Brown is known for many things but especially encouraging photographers to use LinkedIn. Jeff Has a new version of his LinkedIn book “The Photographers missing link”. The first version of the book was written in January 2022, and the size of the book has doubled since then. Jeff says that many of his opportunities come from LinkedIn as well as customers. Jeff says 41% of millionaires are on LinkedIn. The 26-34 age group is the ...

Jay Leno Bounces back after 60 foot fallSee omnystudio.com/listener for privacy information.

Mentorship can be a transformative force, shaping careers, personal growth, and perspectives. Whether through long-term relationships or small, impactful moments, having someone invested in your success can make all the difference. In today’s Rising Tide episode, guest host Richard Liverman, Strategy, Branding, and Sales Mentor, leads a discussion on the essence of mentorship—how it differs […]

Takeaways The commodity market is experiencing a cat-and-mouse game with fluctuating prices.Political changes, especially regarding tariffs, can significantly impact agricultural exports.Soybean prices are heavily influenced by domestic demand for biofuels.Cotton prices are stable but lack significant upward momentum.Milk prices are expected to stabilize after recent declines.Natural gas prices are projected to rise due to increased demand from AI and electrical power needs.Weather patterns are expected to create volatility in agricultural production.The soybean complex could see a ...