Showing results by author "Kenrick Cleveland" in All Categories

This fourteenth e-book in the Dominating Discourses series deals with using analogies in order to sway an argument. We look at inductive and deductive reasoning and how these are applied to strengthen arguments through analogy. An analogy applies a basic premise, then compares one case with a second case which has similarities, arguing that since the cases are so similar, what is true for the first case must also be true for the second. The book explains the three parts which go to make up an analogy and establishes ways of strengthening these to make an analogy convincing and persuasive. ...

In this twelfth book in the Persuasion Force series, Kenrick Cleveland continues to explain the ways in which ideas and language patterns affect and reshape peoples' view of reality. You will take a fresh look at some new presuppositions, this time shifting the temporal patterns of your words to make your client accept a shift in their reality, where their agreement literally becomes a foregone conclusion. By precise strategies and linguistic patterns manipulating the states of before, during and after, you will be able to effectively frame your presentation as a done deal. Another ...

PERSUASION POWERHOUSE is the new, expert-level series of e-books from persuasion expert Kenrick Cleveland. In this second book in the series, Kenrick teaches how to sequence a series of beliefs which will cause your client to automatically accept the next step you lead them to. He discusses the use of deductive and inductive logic so that you can install a chain of beliefs through use of presuppositions and other skills. He teaches you how to create an effective presentation, identifying a client's problems and leading them to the conclusion that you are the only possible solution to their ...

Winning With Language and Logic is the first in a new series of e-books, Conquering Conversations. It will teach you the use of language skills to achieve your goal in every conversation. What is that goal? To WIN, of course! Understanding what you can do to win is exactly what you want. There are strategies of rhetoric that can be twisted and abused to help us win. Learning them is actually fun. Those same patterns show us doorways into the thinking and strategies of others that enable us to out-strategize them, and persuade with huge power. The use of good rhetoric advances your ability ...

PERSUASION POWERHOUSE is the new, expert-level series of e-books from persuasion expert Kenrick Cleveland. Those who have studied and learned to apply the strategies and principles of Kenrick's Persuasion Force series will find their skills elevated to a whole new level with this new series, which will transform them into a PERSUASION POWERHOUSE! This first, introductory book in the series gets you straight into the thick of the action with a new and more powerful and immediate way of using presuppositions to make your persuasion irresistible. The series ahead will reveal new and more ...

In the second book of Kenrick Cleveland's Millionaire Mind-Set, you learned all about creating your personal universe. Now, in Book Three, Kenrick turns the spotlight on your business universe and really increases the intensity. He teaches how to stretch your reach without over-stretching, how to make your changes real. He clearly demonstrates the importance of infusing your work with passion and enthusiasm if you hope to succeed. You will learn how to incorporate supplemental tools such as a vision board into the implementation of your success. He codifies all of this into a precise ...

In another absolutely jam-packed read, Kenrick Cleveland takes your Persuasion skills to the next level. The importance of pacing in persuasion in order to establish rapport is examined from every possible angle. You will learn physical pacing, pacing breathing, crossover pacing, how to pace someone's energy or attitude even. Armed with these skills, you will be able to pace someone in every conceivable way and achieve rapport in a couple of minutes maximum. You are encouraged to be bold with your pacing, subtlety won't work. Many new to this approach worry in case they are caught out using...

In this packed read, you will learn how to raise your skills of persuasion through the roof. Most persuaders understand how important it is to achieve rapport with a client, to make them comfortable and amenable to your presence. But many of the methods commonly taught can have exactly the opposite effect. Here you will learn methods of gaining genuine rapport with a person without putting them on their guard or having them run in the opposite direction. But rapport can cause as many problems as it solves. Here you will learn how to set your intention and keep it firmly in mind, continually...

This twenty-second – and final – e-book in the Dominating Discourses series takes a look at shaping the context of your persuasion and effectively steering people's emotions and beliefs so that their opinions follow. The book begins with a look at appeals to flattery and how to successfully use these to influence someone, without appearing like a flatterer. We then explore different models of framing, in which the context of a discussion can be effectively set and maintained, ensuring it runs in the desired direction. The book concludes with guidelines and examples for framing issues ...

In this fifth book in the Persuasion Force series, Kenrick Cleveland really ramps things up by providing a potent formula for verbal pacing and leading. This, combined with powerful strategies to shift a person from external awareness to the inner world of their own thoughts, means that you can basically control the direction of someone's thoughts. This method of leading, which happens smoothly and unconsciously, is in stark contrast to the crude, old-fashioned methods of persuasion which are often still taught. The differences between pacing and leading statements and the precise pattern ...

In this fifteenth book in the Persuasion Force series, Kenrick Cleveland talks about the language of beliefs. He explains the difference between beliefs and truths, and demonstrates that beliefs shape the way we think. By leveraging a person's beliefs in your argument, it becomes a whole lot more compelling to them. This book concerns itself mainly with implied cause and effect. The language pattern is constructed to imply a direct relationship between what you are saying and what you want the person to believe. This is done by using the same speech patterns that someone uses when they ...

In this fourteenth book in the Persuasion Force series, Kenrick Cleveland continues to explain the ways in which commands can be embedded in your speech, which will then be picked up on and followed. Unlike many other authors on this topic, he explains absolutely clearly what you can and cannot use this for, and which commands will be considered acceptable and acted upon by a person's subconscious, and which will be rejected. You are taught exactly how to include commands in your speech, and also in writing; how to mark them off in a way which will make them noticed without being obvious or...

In the latest boon in the Persuasion Force series, Kenrick Cleveland teaches the importance of understanding the values of the people you are communicating with and seeking to persuade. You can only successfully persuade them when you know what they are looking for: what are their criteria? What is the ultimate outcome they seek? The book teaches exactly how to elicit the criteria of the people you are working with. But it raises things to a whole new level, showing you how to leverage their criteria by amending or adding to it. The fundamental lesson of this book is that criteria can be ...

PERSUASION POWERHOUSE is the new, expert-level series of e-books from persuasion expert Kenrick Cleveland. In this third book in the series, Kenrick teaches how to understand the power of names and apply them in your persuasion. He discusses the cultural importance of names and the significance that people place upon them when forming their identity. He then describes how you can apply labels and names, in association with the values you have elicited from people, to cause them to identify with your themes and consequently be led to see you as the solution to their problems. By leading ...

In this eleventh book in the Persuasion Force series, Kenrick Cleveland continues to explain the ways in which ideas and language patterns affect and reshape peoples' view of reality. People tend to seek supporting evidence for their beliefs, whilst ignoring evidence that contradicts their beliefs. You will learn how to leverage this to your advantage. Most people believe that “everything happens for a reason” and that “there are no accidents”. These beliefs can be used to connect with their values and lead their thinking to exactly where you want it to be. You can use similar ...

In this eighteenth book in the Persuasion Force series, Kenrick Cleveland takes a look at the second batch of military patterns of persuasion and demonstrates how to bind thoughts. Military recruiters, who used the military patterns to effectively recruit. As such, they are very effective, tried and tested, and lead a listener's mind inexorably to sign on the dotted line. Leveraging values and guiding thoughts, these language patterns are very powerful. New patterns are provided in this volume to follow on from the ones in Book 17. The book also shows how to use language patterns to bind ...

In this sixth book in the Persuasion Force series, Kenrick Cleveland demonstrates how powerfully telling your story can supercharge your persuasion skills. Simply by sharing your story with someone, you can increase rapport instantly and dramatically, as you draw them into your frame. Telling stories subdues the critical faculties and lulls listeners into a receptive state, making them open to your presentation. Simply by telling people who you are and why you are there can build strong rapport and boost your perceived trustworthiness manifold. Kenrick teaches exactly how a story should be ...

In this nineteenth book in the Persuasion Force series, Kenrick Cleveland shows the reader how to give people the illusion of choice whilst leading them exactly where you want them to be. You will learn how to set up double binds, offering a seeming choice between alternatives, which both actually lead to the same decision. You will also learn how to place future thoughts in people's minds, which become a self-fulfilling prophecy: when the circumstances match, the implanted thoughts play out, seemingly the person's own ideas. Finally, you are shown how to reduce or eliminate charge-backs or...

In this thirteenth book in the Persuasion Force series, Kenrick Cleveland continues to explain the ways in which ideas and language patterns affect and reshape peoples' view of reality. Following on from Book Twelve, where we studied the strategies of using temporal patterns to make your client accept a shift in their reality, we now turn our attention to augmenting these with spatial patterns. Spatial patterns in language are crucial, in that they create relationships between things. You will be taught the precise words to use, and the precise sentence structure in which to use them in ...

In this fourth book in the Persuasion Force series, Kenrick Cleveland teaches you how to train and lead the thoughts of others by noticing their dominant sensory system through the words they use. This can help establish rapport very swiftly and place you in a position to lead them where you want them to go. The book provides methods and exercises for noticing, assessing and feeding back language relating to a person's favored sensory system, as well as how to put an opponent off balance by shifting sensory language. Finally, the powerful tools which are unspecified words are thoroughly ...