Showing results by narrator "Pam Ward" in All Categories

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

Why do Christians - even mature Christians - still sin so often? Why doesn't God set us free? We seem to notice more sin in our lives all the time, and we wonder if our progress is a constant disappointment to God. Where is the joy and peace we learn about in the Bible?

Based on five years of proprietary research, How Remarkable Women Lead speaks to you as no other book has, with its hopeful outlook and unique ideas about success. It's the new "right stuff" of leadership, raising provocative issues such as whether feminine leadership traits (for women and men) are better suited for our fast-changing, hyper-competitive, and increasingly complex world. In this book, McKinsey & Company consultants Joanna Barsh and Susie Cranston establish the links between joy, happiness, and distinctive performance with the groundbreaking model of Centered Leadership.

Harness the power of your emotions as you gain insight into why you react so strongly to the difficult people in your life. You may have come from a dysfunctional family, work for or with dysfunctional people, or live in a dysfunctional household. But you do not have to be dysfunctional! Learn how to stop playing the victim and start living as the victor. Living Successfully With Screwed-Up People shows you how.

In 1954, in a remote South American village, a four-year-old girl was abducted and then abandoned deep in the Colombian rainforest. So begins the incredible true story of Marina Chapman, who went on to spend several years alone in the jungle, her only family a troop of capuchin monkeys. Using instinct to guide her, she copied everything they did and soon learned to fend for herself. At around 10 years old, a completely feral Marina was returned to civilisation by hunters, who sold her as a slave to a brothel. Beaten daily and groomed to be a prostitute, she escaped - to live the perilous existence of a Colombian city street kid.

When the news broke in 1975 that New York City was on the brink of fiscal collapse, few believed it was possible. How could the country's largest metropolis fail? How could the capital of the financial world go bankrupt? Yet the city was indeed billions of dollars in the red, with no way to pay back its debts. Bankers and politicians alike seized upon the situation as evidence that social liberalism, which New York famously exemplified, was unworkable.

In this Pulitzer Prize - winning biography, Barbara Tuchman explores American relations with China through the experiences of one of our men on the ground. In the cantankerous but level-headed "Vinegar Joe", Tuchman found a subject who allowed her to perform, in the words of the National Review, "one of the historian's most envied magic acts: conjoining a fine biography of a man with a fascinating epic story."

The daughter of a Swedish minister growing up in Colorado, Thea Kronborg's musical talent sets her apart from her contemporaries. Driven by her determination to satisfy her artistic impulse, she moves to Chicago, where she falls in love with a wealthy married man. Her ability to resolve the tensions between her personal and professional lives and to communicate through her art makes her an unusual and thoroughly modern heroine.

New York state assemblyman, assistant secretary of the Navy, New York City police commissioner, governor of New York, vice president, and, at 42, the youngest president ever: in his own words, Theodore Roosevelt "rose like a rocket". He was also a cowboy, a soldier, a historian, an intrepid explorer, and an unsurpassed environmentalist - all in all, perhaps the most accomplished chief executive in our nation's history.

Fascism is notoriously hard to define. How do we make sense of an ideology that appeals to streetfighters and intellectuals alike? That is overtly macho in style, yet attracts many women? That calls for a return to tradition while maintaining a fascination with technology? And that preaches violence in the name of an ordered society? In the new edition of this Very Short Introduction, Kevin Passmore brilliantly unravels the paradoxes of one of the most important phenomena in the modern world

Less than three months after retiring from a 30-year law enforcement career, Kim Colegrove's husband chose suicide. Since that day, Colegrove has been helping first responders across the country practice techniques to cope with the stress and trauma that their work brings. And this book continues that mission by offering first responders and their families hope by introducing meditation and mindfulness as viable and practical tools to help reduce stress, regulate emotion, and improve overall health and well-being.

Loneliness knows no season. It can strike during times of busyness and a full social calendar just as easily as it can when plans are canceled and friends are far off. And we may be surprised just how common loneliness is among our friends, family, and colleagues. But it isn't inevitable and it isn't forever. As a single adult for many years, Ruth Graham understands loneliness.

She was a successful ad sales rep in Manhattan. He was a homeless 11-year-old panhandler on the street. He asked for spare change; she kept walking. But then something stopped her in her tracks, and she went back. And she continued to go back, again and again. They met up nearly every week for years and built an unexpected, life-changing friendship that has today spanned almost three decades.

Dante Alighieri's poetic masterpiece is a moving human drama, an unforgettable visionary journey through the infinite torment of Hell, up the arduous slopes of Purgatory, and on to the glorious realm of Paradise-the sphere of universal harmony and eternal salvation. One of the greatest works in literature, Dantes story-poem is an allegory that represents mankind as it exposes itself, by its merits or demerits, to the rewards or the punishments of justice.

The War on Cops exposes the truth about officer use of force and explodes the conceit of "mass incarceration". A rigorous analysis of data shows that crime, not race, drives police actions and prison rates. The growth of proactive policing in the 1990s, along with lengthened sentences for violent crime, saved thousands of minority lives. In fact, Mac Donald argues, no government agency is more dedicated to the proposition that "black lives matter" than today's data-driven, accountable police department.

Often seen as the author of timeless Christian theology, Paul himself heatedly maintained that he lived and worked in history's closing hours. His letters propel his listeners into two ancient worlds, one Jewish, one pagan. The first was incandescent with apocalyptic hopes, expecting God through his messiah to fulfill his ancient promises of redemption to Israel. The second teemed with ancient actors, not only human but also divine: angry superhuman forces, jealous demons, and hostile cosmic gods.

In Physician Leadership, renowned medical leader Dr. Karen J. Nichols delivers a concise guide for busy physicians doing their best to successfully lead people and organizations. The book covers foundational leadership essentials that every physician needs to master to transform themselves from a highly motivated novice leader into an effective, skilled, and productive leader.

In her more than four decades of Buddhist practice and teaching, Boorstein has discovered that the secret to happiness lies not in monastic solitude but in cultivating our connections with the world. She reminds us that our hearts want to appreciate, encourage, and love, and that these qualities lead to a grounded sense of happiness.

The "settling" of the American West has been perceived throughout the world as a series of quaint, violent, and romantic adventures. But in fact, Patricia Nelson Limerick argues, the West has a history grounded primarily in economic reality - in hardheaded questions of profit, loss, competition, and consolidation. Here, she interprets the stories and the characters in a new way: The trappers, traders, Indians, farmers, oilmen, cowboys, and sheriffs of the Old West "meant business" in more ways than one, and their descendants mean business today.

Magnesium is an essential nutrient, indispensable to your health and well-being. By adding this mineral to your diet, you are guarding against - and helping to alleviate - such threats as heart disease, stroke, osteoporosis, diabetes, depression, arthritis, and asthma. But despite magnesium's numerous benefits, many Americans remain dangerously deficient. Updated and revised throughout with the latest research, this amazing guide explains the vital role that magnesium plays in your body and life.