Building Athletes

CrossFit trainer Ben Bergeron has helped build the world's fittest athletes, but he's not like other coaches. He believes that greatness is not for the elite few; that winning is a result, not a goal; and that character, not talent, is what makes a true champion. His powerful philosophy can help anyone excel at all aspects of life. Using the dramatic competition between the top contenders at the 2016 Reebok CrossFit Games® as a background, Ben explores the step-by-step process of achieving excellence and the unique set of positive character traits necessary for leveling up to world-class. The mindset and methodology that have produced some of the greatest athletes in the world's most grueling sport can work equally well for golfers, lawyers, artists, entrepreneurs - anyone who's willing to commit totally to becoming better than the best.

Protein isn’t a trend—it’s the architecture of athletic performance. In Amino Architect: Building Your Body with Protein, sports physiologist and performance author Southerland delivers the most comprehensive, evidence-based guide to protein ever written for lifters, coaches, and high-performance athletes. Across 20 meticulously structured chapters, this book dismantles the myths, marketing lies, and outdated dogma that still plague protein science—and replaces them with practical, strategic protocols grounded in real physiology and elite sport application. Whether you're building ...

Building Mental Toughness for Young Athletes is a motivational, science-backed 30-day challenge designed to help kids build inner confidence, bounce back from mistakes, and stay focused in high-pressure moments.

Are you struggling to balance encouragement and pressure? Do you want effective ways to help your child handle stress, perform better, and enjoy sports? This guide offers actionable techniques to enhance your child's mental resilience and emotional well-being.

Embark on a transformative journey with this 100-day spiritual warfare devotional, thoughtfully written by David Angeron, the visionary founder of John Melvin University, LLC and the International Association of Christian Collegiate Athletes (IACCA, Inc). This powerful resource is not just a book; it's a spiritual armor, forged from years of experience and divine wisdom, designed to strengthen Christian athletes against the relentless attack of the enemy. In the high-stakes world of sports, where every moment can be a battleground, this devotional stands as an indispensable ally in your ...

Unleash a resilient mind and unstoppable game in just weeks, even if balancing sports and life feels overwhelming. Are you struggling with performance anxiety? Do you grapple with self-doubt, making you question your skills during critical moments in sports? Are you in need of resilience to bounce back from setbacks like injuries or academic pressure? If you answered “yes” to any of these questions, you’re in the right place. Most young athletes and their supporting parents feel this way all too often. But those challenges can be transformed into strengths with the tested techniques ...

SCIENTIFICALLY PROVEN RESULTS IN ONLY 10 MINUTES A DAY!!! Are you WORN OUT from the never-ending cycle of DISAPPOINTMENT, continuously trying different fitness programs, only to be met with the SOUL-CRUSHING FRUSTATION of minimal results? Or pouring COUNTLESS hours into the gym, lifting heavy weights, and seeing minimal results? Are you OVERWHELMED with the DEVASTATING SET-BACK of an INJURY, unable to pursue your fitness goals or achieve the BODY you desire? Discover a comprehensive ROADMAP to SCULPTING the PHYSIQUE you’ve always DREAMED of... with REAL MUSCLE GAINS FAST in ONLY 10 MINS a...

Coaching a football team is no child’s play–you need to have a burning passion, strong knowledge of the game, and a solid work ethic. Above all, you need to have the ability to bring out the best in every member of the team to win on and off the field.

Unlock the Hidden Wealth of Your Connections! True success is not solely rooted in skills or expertise. It hinges on the authentic connections you cultivate. Prepare for a paradigm shift in your networking approach—transforming it into a holistic strategy centered around meaningful, genuine relationships. Did you know that the best-kept secret to success lies not in your talent or hustle, but in the depth of your connections? In The Invisible Currency, seasoned author Dexter Godfrey explores the dynamic intersection of sports relationships, effective communication, and business ...

The Warrior’s Physique is the definitive manual for combat athletes who want real muscle that actually translates into force, leverage, and resilience in the cage, on the mat, or in the ring. Forget the myths. This book doesn’t preach beach-body fluff or pretend heavy lifting ruins mobility. It dismantles bad training logic and replaces it with a brutally clear roadmap for building size that hits harder, grapples stronger, and doesn’t break down under pressure. Written by a veteran strength expert with zero tolerance for hype, this guide fuses the science of hypertrophy with the harsh...

Discover the untold training philosophy of Arnold Schwarzenegger—one built not on brute intensity, but on intelligent cycles of effort, recovery, and adaptation. Iron Cycles reveals how the world’s most iconic bodybuilder trained across eras, injuries, and shifting goals to build muscle that lasted—and how you can do the same. From his raw beginnings in Austrian basements to the punishing Olympia years, movie sets, surgeries, political office, and beyond, this book lays out the system Arnold followed: strategic training phases designed to evolve with your age, lifestyle, and ...

There comes a time in every competitive athlete's life when the cheering stops, and it's time to move on to other pursuits. Written by a former Division 1 football player and Academic All-American, The Way of the Athlete argues that sports prepares athletes for this transition by instilling qualities that contribute to academic, business, and personal success.

Think about the best athletes you’ve ever known. Consider what set them apart from other athletes. What made them so effective? This book will teach you to set yourself apart and be truly mentally tough. Many books tell you what you need to do. This book explains the "how" and is full of practical tools. The truth is that every great athletic feat is first achieved in the mind, and you can and will learn this mindset in this book.

“ Our son Todd was once asked which coach he admired most in Jr High, High School and as a College Athlete; without hesitation he immediately said Coach Sepulveda. (Notice not his dad.) However I totally agree with Todd.” -Gary Hveem Athletic Director Rio Rancho. “Coach Sepulveda is definitely on the top five of most admired men in my life.” -Scott Hutt Tiger Track 1972. “Everything I do in track and field as a coach; from organization to training of athletes, I learned from my years with Coach Bob Sepulveda.” -Dale Lindley, Coach Chaparral Junior High “I can think of no ...

Build muscle without the bloat. Burn fat without starvation. Intermittent fasting isn’t just for biohackers and Silicon Valley desk jockeys—it’s a precision tool for serious lifters. The Intermittent Fasting Bodybuilder strips away the hype, trends, and pseudoscience to deliver a brutally honest, results-driven blueprint for athletes who want to stay lean, strong, and in control of their physique—without eating six times a day. This is not another recycled “diet guide.” Inside, you’ll learn exactly how fasting impacts hormones, metabolism, and recovery when the goal is ...

Teen Athlete Excellence is your game plan. This isn’t just another sports nutrition book; it’s a proven guide to building lasting habits through teamwork and trust. In just six weeks, you’ll learn how to guide your athlete’s nutrition choices without power struggles or micromanagement.

In today's digital age, eSports has transformed gaming into a legitimate career path, captivating millions of youth worldwide. Raising Digital Athletes equips parents with the tools to support their child’s gaming passion while fostering balance, wellness, and success in the competitive gaming world. Key Topics Covered: The Evolution of eSports: Understand how competitive gaming grew into a global phenomenon. The Gamer’s Mindset: Explore motivation, cognitive benefits, and skill development in gaming. Balancing Gaming and Life: Practical strategies for a healthy balance between gaming, ...

Game Changers: Women Athletes Who Inspire Kids is a powerful collection of true stories that celebrates determination, courage, and success through the lens of 33 iconic female athletes. Perfect for readers ages 8–12, this inspiring volume from the Young Legends series showcases champions who broke barriers and redefined what’s possible—on and off the field. 🏆 Real Stories, Real Impact: Meet incredible women from all walks of life and across every sport—gymnastics, soccer, basketball, swimming, track, MMA, and more. Each chapter dives into the life lessons, biggest wins, and jaw-...

What if the key to your ultimate physique isn’t hidden in your gym routine, diet plan, or supplement stack—but in your DNA? The Genetics of a Champion is the definitive guide to understanding how your genetic code shapes your bodybuilding potential, performance limits, and physique outcomes. No fluff. No motivational filler. Just brutally honest science, decoded for serious lifters. This is not another copy-paste training manual. This book dives into the hardwired traits that separate elite physiques from the frustrated masses—muscle fiber types, hormone sensitivity, metabolism speed,...

Unlock the neural secrets behind explosive athletic performance with Opposites Explode, the definitive guide to antagonist contrast supersets—where science meets precision programming to develop strength, speed, and power like never before. This isn't another generic training manual. It's a comprehensive blueprint grounded in neuromuscular science, elite programming logic, and real-world application. Whether you're a strength coach, competitive athlete, or advanced trainee looking to push past plateaus, this book shows you how to tap into the nervous system's full potential using targeted...