Business Category

Product List
    • How Extraordinary Companies Transcend Commodity and Defy Comparison, 2nd Edition
    • By: Joe Calloway
    • Narrated by: Ax Norman
    • Length: 7 hrs and 34 mins
    • Release date: 07-09-20
    • Language: English
    • 4.5 out of 5 stars 12 ratings
    • Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success....

    Regular price: $17.19 or 1 credit

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    • How to Build a Brand That Customers, Employees, and Investors Will Love
    • By: Anthony Kennada, Brian Halligan - foreword
    • Narrated by: James Fouhey
    • Length: 7 hrs and 2 mins
    • Release date: 11-26-19
    • Language: English
    • 4 out of 5 stars 12 ratings
    • Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated....

    Regular price: $17.19 or 1 credit

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  • Regular price: $3.95 or 1 credit

    Sale price: $3.95 or 1 credit

    • How Legendary Writers Create a Category of One
    • By: Category Pirates, Nicolas Cole, Christopher Lochhead, Eddie Yoon
    • Narrated by: Jason DeFillippo
    • Length: 7 hrs and 26 mins
    • Release date: 02-15-23
    • Language: English
    • 4.5 out of 5 stars 16 ratings
    • Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own....

    Regular price: $19.95 or 1 credit

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  • Regular price: $14.95 or 1 credit

    Sale price: $14.95 or 1 credit

  • Regular price: $6.95 or 1 credit

    Sale price: $6.95 or 1 credit

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    Sale price: $6.95 or 1 credit

    • The Personal Category Design Playbook
    • By: Christopher Lochhead, Eddie Yoon, Nicolas Cole
    • Narrated by: Jason DeFillippo
    • Length: 48 mins
    • Release date: 01-10-23
    • Language: English
    • 5 out of 5 stars 1 rating
    • Oprah Winfrey is not a brand. Oprah is a Black woman who was born into poverty in Mississippi to a single teenage mother who used her challenging and troubling childhood to inspire her to create a new category of television talk show....

    Regular price: $3.95 or 1 credit

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  • Regular price: $3.95 or 1 credit

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    • How to Create Obvious & Non-Obvious Content
    • By: Category Pirates, Christopher Lochhead, Eddie Yoon, Nicolas Cole
    • Narrated by: Jason DeFillippo
    • Length: 1 hr
    • Release date: 12-05-22
    • Language: English
    • 5 out of 5 stars 1 rating
    • Almost all thinking is reflexive (having an unconscious “reflex” in response) versus “reflective” (taking a moment to consciously reflect on how the past may have created a preexisting mental model keeping you from considering a new and different future)....

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    Sale price: $6.95 or 1 credit

  • Regular price: $3.95 or 1 credit

    Sale price: $3.95 or 1 credit

    • Creating a New Category in the World's (Second) Oldest Industry
    • By: Josh Goodman
    • Narrated by: Josh Goodman
    • Length: 8 hrs and 32 mins
    • Release date: 05-03-23
    • Language: English
    • 5 out of 5 stars 1 rating
    • Buckle up and get ready for a raw, unfiltered ride as Josh Goodman goes from being a guy who couldn't get a drink in a busy bar to building a multimillion-dollar technology company that lets guests pour their own beer, wine, and cocktails and pay by the ounce....

    Regular price: $15.59 or 1 credit

    Sale price: $15.59 or 1 credit

    • By: Ben Brookhart
    • Narrated by: Michael Degutis
    • Length: 5 hrs and 58 mins
    • Release date: 05-18-18
    • Language: English
    • 4 out of 5 stars 11 ratings
    • Are you looking for more Success in your career, business, or relationships? You are going to learn about the "successful speed" needed to climb the corporate ladder, grow your existing business, or start a new business. You are going to understand what "successful growth" is all about....

    Regular price: $19.95 or 1 credit

    Sale price: $19.95 or 1 credit

    • The 5 Levels of Becoming a Legendary Writer, Creator, and Thought Leader
    • By: Category Pirates, Christopher Lochhead, Nicolas Cole, Eddie Yoon
    • Narrated by: Jason DeFillippo
    • Length: 45 mins
    • Release date: 11-21-22
    • Language: English
    • 3 out of 5 stars 2 ratings
    • Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” shares unique insight into what it takes to become a thought leader and successfully build a unique and differentiated category....

    Regular price: $3.95 or 1 credit

    Sale price: $3.95 or 1 credit

    • How Native Digitals Are Transforming the $6 Trillion "Stuff" Business
    • By: Category Pirates, Nicolas Cole, Christopher Lochhead, Eddie Yoon
    • Narrated by: Jason DeFillippo
    • Length: 36 mins
    • Release date: 12-19-22
    • Language: English
    • Not rated yet
    • Category Neglect doesn’t come from people being stupid or lacking sufficient data and resources to spot the headwinds and tailwinds of the future. It comes from a refusal to acknowledge which direction the wind is really blowing....

    Regular price: $3.95 or 1 credit

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    • How Categories Make Brands & Why Brand Marketers Never Believe It
    • By: Category Pirates, Nicolas Cole, Eddie Yoon, Christopher Lochhead
    • Narrated by: Christopher Lochhead
    • Length: 50 mins
    • Release date: 11-15-21
    • Language: English
    • 4.5 out of 5 stars 7 ratings
    • Category Pirates — Christopher Lochhead, Eddie Yoon, and Nicolas Cole — see a meaningful percentage of marketers, entrepreneurs, and executives trapped in what they like to call the "Brand Cult"....

    Regular price: $3.95 or 1 credit

    Sale price: $3.95 or 1 credit

    • How to Plan an Annual Marketing Strategy that Solidifies Your Leadership Position
    • By: Category Pirates, Nicolas Cole, Christopher Lochhead, Eddie Yoon
    • Narrated by: Jason DeFillippo
    • Length: 1 hr and 13 mins
    • Release date: 01-17-23
    • Language: English
    • Not rated yet
    • Short, sweet, and jam-packed with incredibly valuable insights, this audiobook explains why year-long marketing should not be your dominant focus, and explains the exponential benefits of mattering to your most loyal customers just a few times per year....

    Regular price: $6.95 or 1 credit

    Sale price: $6.95 or 1 credit