Direct Marketing

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.

The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for any business.

This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.

Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct-response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time.

Randy Gage revolutionized the Direct Selling profession with the best-selling phenomenon, How to Build a Multi-Level Money Machine, translated into more than 20 languages. Now, he's at it again with the long-waited sequel: Direct Selling Success. This all-new audiobook is the ultimate guide to creating success in the business. You'll learn everything from choosing the right company, finding the best candidates, and becoming a rock-star recruiter to advanced skills like making powerful presentations, becoming a leader, and creating a leadership factory on your team.

The Ultimate Guide to Generate Leads and Listings for Real Estate Agents with a Proven System beyond Just Listed & Just Sold Postcards. Forget the old school methods of just sending out just listed & just sold mailers. With this book, you will learn how to generate leads and listings for your real estate business by using proven direct mail strategies that work! In these pages, you’ll discover a step-by-step system based on what works today, not yesterday. Get the real estate leads you need and get more listings by using proven mailer secrets that work without spending more money on run-...

Get direct bookings for your short-term rental properties using powerful insights from one of the top 20 most influential people in the vacation rental industry. Are you a rental property owner who can seem to get direct booking without relying on big-name platforms? In The Book Direct Playbook, Mark poured all his experience, learnings, insights, and the odd soccer reference to help property owners around the world finally regain control and turn their business into the champion of direct bookings.

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.

This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.

The direct sales industry is going strong, with more participants now than any time in the past, yet with less face-to-face engagement. Businesses are operating online, people are shopping online, and more people are recruiting through platforms like social media. If you hope to be a direct sales success, now is the time to get up to speed on what that means today. This book shows you everything you need to know, and gives you the tools you need to put your ideas into action.

This audiobook is expressively for entrepreneurs and business owners who wear many hats - those who can't resist piling more responsibility onto his own shoulders, who has more great ideas than time and resources to take advantage of them, who runs (not walks) through each day. Serial entrepreneur Dan S. Kennedy delivers a fresh take on the mantra "time is money" as he shows you how to drastically re-engineer your entire relationship with time and, if applied faithfully, achieve peak personal productivity and make lots and lots of money.

Are you tired of the constant pain of not knowing where to start with affiliate marketing? Have you been grappling with the agitation of information overload, not knowing which strategies to implement or which tools to use? Are you in pain, struggling to make sense of the complex world of affiliate marketing, feeling like you're just spinning your wheels and getting nowhere? If you answered yes to any of these questions, then "The Ultimate Guide to Affiliate Marketing: Affiliate Marketing for the Beginner" is the solution you've been desperately seeking. This comprehensive guide is designed...

Neil and Dana Phillips were both working in education when they started doing a little direct selling on the side, almost 30 years ago. Their business quickly grew, and soon their income tax bill was more than Neil had earned as a tenured university professor! Now, this inspiring husband-and-wife team shares their award-winning expertise to help you claim the personal prosperity you deserve in Direct Selling 101.

It’s no secret that the right type of webinar can easily double or triple your business profits. In fact, many companies today would be bankrupt if it wasn’t for having a single, solid webinar. A strong webinar allows you to get more new customers into your business—and allows you to serve and make more profit from your existing customers and clients. Most of your so-called competitors don’t use webinars. Or, if they do, they use them poorly. A powerful webinar in an industry where none exists can catapult your company immediately to the top of that market. Jason Fladlien has helped...

Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.

How to Market Like Trump, Dominate Your Niche, and Build a Business That Can’t Be Ignored MAGA Marketing Secrets is not a political rant. It’s a tactical, boots-on-the-ground guide to dominating your market, growing your tribe, and controlling the conversation. This book reveals 47 hard-hitting hacks that translate those tactics into real-world business growth – for entrepreneurs, coaches, consultants, creators, and bold brands ready to stand out and scale up. Inside, you’ll discover how to: Craft messaging that sticks and spreads like wildfire Turn haters into free publicity (and ...

In this essential guide to acting, internationally renowned directing coach Judith Weston demonstrates what constitutes a good performance, what actors want from a director, and what directors do wrong. She also goes over script analysis and preparation and how actors work, and she shares important and helpful insights into the director/actor relationship.

“Go Direct! is undoubtedly the best marketing book I’ve read in years.” Kip Marlow If you are a content creator of any kind, this short book is going to change your life and business for the better. Pick up a copy if you are an artist, musician, or author/writer or Youtube video-maker, or blogger or comedian or anyone who creates any type of content that is consumed by an audience. Yes, that means you, the gal who writes a blog on gardening, or the guy who is in charge of content marketing at your agency, and even you, the chef who creates amazing food and wants to find more ways to ...

An effective membership recruitment program is the road to growth, financial health, and mission success for an association. In Membership Recruitment, Tony Rossell shows how you can grow your membership year after year. You will find the book filled with his practical guidance based on Rossell’s thirty years of consulting with hundreds of membership groups and a decade of benchmarking research with thousands of associations. By reading Membership Recruitment, you’ll learn: •How to make a case for supporting membership growth in your association •The compelling economics of ...

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.