Creative Careers

In one of the most popular classes at Parsons School of Design, B. Jeffrey Madoff gave students a reality check: "Most of us have had the feeling of 'I could've done that,' whether at an art gallery, watching a performance, or finding a new product or even a new business idea. What's the difference between you and them? They actually did it. You didn't." With Creative Careers, you will learn how to do it, too: use your creativity; have a sustainable, profitable career; and do what you love.

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world. This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.

Without the cooperation of your subconscious - the deep recesses of your inner self - change can be difficult to impossible. You might consciously have tried to lose weight. But if your subconscious mind was fixated on fattening food and how difficult exercise was, the experience was probably a challenge or a dismal failure. Therefore, changing one or more aspects of your life can’t occur until you affect change on your subconscious.

Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone's health, grow a company, or more... But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.

The Fearless Organization offers practical guidance for teams and organizations who are serious about success in the modern economy. With so much riding on innovation, creativity, and spark, it is essential to attract and retain quality talent, but what good does this talent do if no one is able to speak their mind? The traditional culture of "fitting in" and "going along" spells doom in the knowledge economy. Success requires a continuous influx of new ideas, new challenges, and critical thought, and the interpersonal climate must not suppress, silence, ridicule, or intimidate.

Whether you're starting a new business or you've been trading for a while, Creating a Business Plan for Dummies covers everything you need to know. Figure out whether your business idea is likely to work, how to identify your strategic advantage, and what you can do to gain an edge on the competition. Discover why a business plan doesn't have to be a 30-page document that takes days to write, but can be a simple process that you do in stages as you work through your business concept.

Are you experiencing creative burnout? Using the effective strategies for creative endurance developed by creative director of Fast Company and accomplished marathon runner Mike Schnaidt, you can remain imaginative and inventive through any tough situation, throughout your life and career. Featuring inspiring stories from designers, astronauts, illustrators, ultramarathoners, chefs, photographers, and an Olympic Gold medalist, Creative Endurance provides a unique combination of practical advice, alongside inspiring examples to help you overcome creative obstacles and thrive.

Work has recently undergone profound changes, not all for the better. Workplace expert Jennifer Moss, author of The Burnout Epidemic, takes listeners to the front lines of this historic shift. Through extensive interviews, she uncovers why work has changed and highlights the leaders and organizations who have managed to build cultures that everyone really wants.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Bestselling author Robert J. Ringer has shattered the mold of tradition-bound ideas and designed a winning new philosophy to be used every day. Inside this get-tough-with-yourself guide, you'll find the simple but vital habits that can change your outlook and lead to big results--personally, professionally, and financially. Before you know it, you'll be turning negatives into positives--and turning your life around--without thinking twice!

The Wisdom of Teams is the definitive work on how to create high-performance teams in any organization. Having sold nearly a half million copies and been translated into more than 15 languages, the authors' clarion call that teams should be the basic unit of organization for most businesses has permanently shaped the way companies reach the highest levels of performance. Wisdom lies in recognizing a team's unique potential to deliver results and in understanding its many benefits.

In a world of unrelenting change and unprecedented challenges, we need organizations that are resilient and daring. Unfortunately, most organizations, overburdened by bureaucracy, are sluggish and timid. In Humanocracy, Gary Hamel and Michele Zanini make a passionate, data-driven argument for excising bureaucracy and replacing it with something better. Drawing on more than a decade of research and packed with practical examples, Humanocracy lays out a detailed blueprint for creating organizations that are as inspired and ingenious as the human beings inside them.

The Listening Leader is a practical guide that will inspire school, district, and teacher leaders to make substantive change and increase equitable student outcomes. Rooted in the values of equity, relationships, and listening, this luminous book helps reimagine what is possible in education today. Drawing from more than 20 years of experience in public schools, Shane Safir incorporates hands-on strategies and powerful stories to show us how to leverage one of the most vital tools of leadership: listening.

For the first time ever, one of the rarely discussed formulas for building wealth and achieving success in all areas is revealed in The Attractor Factor. Popular marketing and spirituality guru Joe Vitale argues that those who try hard and fail need to remake their inner beings in order to easily attract success, wealth, and happiness. Many people do the right things but get the wrong results; it's not so much what they do, as what they are inside. The problem for most people is self-sabotage.

A practical four-step methodology for any leader or manager facing a tough choice, and for creating integrative solutions to big, complex, and pressing problems. Stimulating and practical, Creating Great Choices blends storytelling, theory, and hands-on advice to help any leader or manager facing a tough choice.

The hallmark of any exceptional career is the ability to devise innovative solutions for work challenges. Creative thinking skills are vital for your professional advancement.

Clayton M. Christensen is a professor of business administration at Harvard Business School. Michael E. Raynor is a director at Deloitte Research. Together, they outline an innovative plan that urges businesses to create disruption rather than fleeing from it. Named one of 2003's Best Business Books by Business Week, this book is a Wall Street Journal and New York Times best seller.

This book is designed to help you rise to the challenge and become the game changer your organization needs. Candid insights from dozens of coaches, managers, CEOs, journalists, entrepreneurs, and other elite performers reveal the qualities that make some people stand out, and the underlying theme is mindset. While talent is a great head start, it is merely potential. Undeveloped and erratically-wielded talent holds little value for an organization.

In this life-changing book, celebrated author and entrepreneur Jay Samit, who's worked with such visionaries as Bill Gates, Steve Jobs, Reid Hoffman, and hundreds of successful entrepreneurs, shares the key understandings and step-by-step process for becoming rich and never needing another job again. To prove the power of his Twelve Truths, Samit also details the journey of how he mentored a broke millennial with these principles and empowered him to go from being on welfare to becoming a self-made millionaire in one year.

Dr. Joseph Murphy’s classic book The Power of Your Subconscious Mind was first published in 1963 and became an immediate bestseller; it was acclaimed as one of the best self-help guides ever written. Following the success of this work, Dr. Murphy lectured to thousands of people around the world, and millions tuned in to his daily radio program. In his lectures, he pointed out how real people have radically improved their lives by applying specific aspects of his concepts.