From Impossible to Inevitable
How SaaS and Other Hyper-Growth Companies Create Predictable Revenue: 2nd Edition
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Narrated by:
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Steven Jay Cohen
About this listen
Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing 10 times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest-growing companies follow to achieve and sustain much, much faster growth.
From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign - a.k.a. Adobe Document Services (which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records.
Pinpoint why you aren't growing faster. Understand what it takes to get to hypergrowth. Nail a niche (the number-one missing growth ingredient). Discover what every revenue leader needs to know about building a scalable sales team. There's no time like the present to surpass plateaus and get off of the up-and-down revenue rollercoaster. Find out how now!
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
- By Ben on 08-18-09
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Ask Your Developer
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Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.
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Two and Half Stars
- By Anonymous User on 12-16-21
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The Amazon Way: Amazon's 14 Leadership Principles
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The 3rd edition of The Amazon Way is one of the rare business leadership books giving actionable insights for innovation and business growth to be the basis for your digital transformation gameplan. The Amazon Way translates Amazon's unique culture and management practices into insights and opportunities, as only an Amazon executive and expert advisor could do for the Amazon Leadership Principles giving listeners one of the essential business leadership books for the digital era.
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Good overview about Amazon
- By MrsSnuggs0512 on 06-05-24
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The Commitment Engine
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The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
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Do It! Marketing
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Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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GOOD Book. However...
- By ala on 08-03-14
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Uninspiring Investment Book
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What listeners say about From Impossible to Inevitable
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Adriano Souza
- 07-05-20
Excellent guidelines for building a sales team
The content of this book is very helpful for planning and building an effective sales team strategy for SaaS. Narrator is a bit boring though.
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- Joe Carroll
- 04-11-21
Great insights, poor delivery
Lots of good advice in this book, but the narration is soporific. Stick with it, though.
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1 person found this helpful
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- Mohamed Anwar
- 01-26-20
Critically Important for Sales
The book is Critically Important....but
the Narrator is more suited to tuck in little kids, he made focusing on the books content VERY hard. Way too soft spoken.
the book started slow, went BIBLICALLY important, then devilishly cynical, then boring then ended with warm run note.
Its practical, and in many sections Brutally Honest, but it's one of the best "sales & marketing" (..or "revenue" as the author suggestes) book I've ever read so far.
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- Rui Pereira
- 09-15-20
an interesting book read by a boring computer
the content of this book is quite interesting but the automated computer voice that reads it makes it passable. read the book yourself.
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1 person found this helpful
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- William B.
- 10-19-21
Every SaaS employee should read
if you are in SaaS or Tech or some other fast growing sector.... read/listen to the book. if you're an entrepreneur, do the same.
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- Sandras Phiri
- 12-09-20
Excellent sales and life book
I love how the book gives excellent sales methods and also some great business and life lessons
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- Tom Buunk
- 12-02-22
This book is like a bible for me
This book is like a bible for me. I keep coming back to it, both in print as in audio.
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- Jimmy
- 02-26-21
Boring Narrator
This book has good content, but the narrator will often put you to sleep. He put me to sleep multiple times which made this a hard book to listen to.
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- JZ
- 10-17-20
Great Read for Start Up Enthusiasts
As a former founder and current start-up employee I thought this book covered a lot of key areas in learning how to grow and scale your business. I was familiar with Jason's content but did not know much about Aaron's story. They came together really well to teach and share real-world examples. I listened twice back to back - easy listen with a lot of notes.
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- Amazon Shopper
- 04-01-22
good content, worst imaginable reading style
reader reads like a bad text-to-speech robot. but the book content is good. Does repeat itself a lot, could be noticeably condensed.
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