Customer Marketing
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
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Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Release date: 10-10-17
- Language: English
- Donald Miller uses the 7 elements of powerful stories to teach listeners to improve how they connect with customers and grow their business.
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- By: Melina Palmer
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Unabridged
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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Great tips and insights
- By L. Peterson on 07-31-24
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Release date: 05-11-21
- Language: English
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book....
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Loved
- How to Rethink Marketing for Tech Products
- By: Martina Lauchengco
- Narrated by: Martina Lauchengco
- Length: 6 hrs and 56 mins
- Unabridged
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The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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nothing special
- By KwikC on 04-03-23
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Loved
- How to Rethink Marketing for Tech Products
- Narrated by: Martina Lauchengco
- Length: 6 hrs and 56 mins
- Release date: 04-12-22
- Language: English
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Loved explains the foundational principles of best-in-class product marketing for product teams, marketers, founders, and any leader with a product and a vision....
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Data Mining Techniques, Third Edition
- For Marketing, Sales, and Customer Relationship Management
- By: Gordon S. Linoff, Michael J.A. Berry
- Narrated by: Steve Menasche
- Length: 38 hrs and 33 mins
- Unabridged
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This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.
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Wow. Very long, very good, and great value!
- By Tom on 12-15-19
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Data Mining Techniques, Third Edition
- For Marketing, Sales, and Customer Relationship Management
- Narrated by: Steve Menasche
- Length: 38 hrs and 33 mins
- Release date: 12-25-18
- Language: English
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Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results....
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CustomerCentric Selling
- By: Michael T. Bosworth, John R. Holland
- Narrated by: Chris Ryan
- Length: 4 hrs and 21 mins
- Unabridged
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CEOs would pay anything to replicate their best salespeople; CustomerCentric SellingTM explains instead how to replicate their skills. It details a repeatable, scalable, and transferable sales process that formats the questions that superior salespeople ask, and then uses the results to influence and enhance the words and behaviors of their colleagues.
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CustomerCentric Selling
- Narrated by: Chris Ryan
- Length: 4 hrs and 21 mins
- Release date: 08-03-21
- Language: English
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CEOs would pay anything to replicate their best salespeople; CustomerCentric SellingTM explains instead how to replicate their skills....
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Release date: 08-16-16
- Language: English
- To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....
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Customer Experience Wheel
- 1-Page Plan to Navigating Your CX Transformation Journey
- By: Toni Krasnic
- Narrated by: Virtual Voice
- Length: 6 hrs and 24 mins
- Unabridged
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This book will help you put customers at the center of what you do, and in turn, grow your business. For any business to thrive, random initiatives in customer experience (CX) must evolve into a strategic, cohesive plan that accelerates growth and innovation. Traditionally, crafting a CX transformation strategy has been complex and time-intensive, often leading to it being overlooked. CX Wheel simplifies the creation of a comprehensive CX strategy by distilling the key elements of CX onto a single-page, actionable CX transformation plan. CX Wheel lays out a road-tested, how-to CX ...
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Customer Experience Wheel
- 1-Page Plan to Navigating Your CX Transformation Journey
- Narrated by: Virtual Voice
- Length: 6 hrs and 24 mins
- Release date: 02-29-24
- Language: English
- This book will help you put customers at the center of what you do, and in turn, grow your business. For any business to thrive, random initiatives...
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The Conversion Code, 2nd Edition
- Stop Chasing Leads and Start Attracting Clients
- By: Chris Smith
- Narrated by: Chris Smith
- Length: 8 hrs and 45 mins
- Unabridged
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The new edition of the bestselling book for real estate agents, loan officers, and SaaS and small businesses. In The Conversion Code, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher-quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube, and Instagram, while also studying the most effective sales techniques, tools, and scripts.
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Like a PhD in Attraction Marketing
- By serbasd on 08-25-22
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The Conversion Code, 2nd Edition
- Stop Chasing Leads and Start Attracting Clients
- Narrated by: Chris Smith
- Length: 8 hrs and 45 mins
- Release date: 07-26-22
- Language: English
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Digital marketing and conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher-quality leads that are easier for salespeople to convert. Smith researches and tests the latest, most popular platforms....
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The Ultimate Question 2.0 (Revised and Expanded Edition)
- How Net Promoter Companies Thrive in a Customer-Driven World
- By: Fred Reichheld, Rob Markey
- Narrated by: Walter Dixon
- Length: 8 hrs
- Unabridged
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In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score.
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No substance
- By Douglas on 04-01-13
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The Ultimate Question 2.0 (Revised and Expanded Edition)
- How Net Promoter Companies Thrive in a Customer-Driven World
- Narrated by: Walter Dixon
- Length: 8 hrs
- Release date: 11-07-11
- Language: English
- In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future....
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Marketing: A Love Story
- How to Matter to Your Customers
- By: Bernadette Jiwa
- Narrated by: Bernadette Jiwa
- Length: 2 hrs and 1 min
- Unabridged
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One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.
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Meh
- By Eric D. on 08-17-17
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Marketing: A Love Story
- How to Matter to Your Customers
- Narrated by: Bernadette Jiwa
- Length: 2 hrs and 1 min
- Release date: 01-22-16
- Language: English
- One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas....
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The Innovator's Dilemma
- When New Technologies Cause Great Firms to Fail
- By: Clayton M. Christensen
- Narrated by: L.J. Ganser
- Length: 8 hrs and 37 mins
- Unabridged
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His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic best seller - one of the most influential business books of all time - innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right - yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation.
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This book is best read, not heard
- By Andrea Rudert on 09-09-17
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The Innovator's Dilemma
- When New Technologies Cause Great Firms to Fail
- Narrated by: L.J. Ganser
- Length: 8 hrs and 37 mins
- Release date: 04-18-17
- Language: English
- Innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right - yet still lose market leadership....
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The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
- By Dean on 10-13-10
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The Referral Engine
- Teaching Your Business to Market Itself
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Release date: 05-25-10
- Language: English
- This practical, smart, and original guide is essential listening for any company looking to grow without a fat marketing budget...
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- By: Jay Baer
- Narrated by: Jay Baer
- Length: 5 hrs and 36 mins
- Unabridged
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Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
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Such a waste of time
- By hadi maghsoudi on 03-19-16
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- Narrated by: Jay Baer
- Length: 5 hrs and 36 mins
- Release date: 03-01-16
- Language: English
- Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels....
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What the Customer Wants You to Know
- How Everybody Needs to Think Differently about Sales
- By: Ram Charan
- Narrated by: Dick Hill
- Length: 4 hrs and 17 mins
- Unabridged
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More than ever, these days, the sales process often turns into a war about price: a frustrating, unpleasant war that takes all the fun out of selling. But there's a better way to think about sales, says best-selling author Ram Charan, who is famous for clarifying and simplifying difficult business problems.
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Solution Selling for dummies
- By Gerardo A Dada on 05-02-16
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What the Customer Wants You to Know
- How Everybody Needs to Think Differently about Sales
- Narrated by: Dick Hill
- Length: 4 hrs and 17 mins
- Release date: 01-04-08
- Language: English
- More than ever, these days, the sales process often turns into a war about price. But there's a better way to think about sales....
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- By: Stephen Wunker, David Farber, Jessica Wattman
- Narrated by: Tim Andres Pabon
- Length: 4 hrs and 52 mins
- Unabridged
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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YouTube talks are better.
- By BizTech Readings on 12-27-16
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- Narrated by: Tim Andres Pabon
- Length: 4 hrs and 52 mins
- Release date: 11-07-16
- Language: English
- Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services....
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Driving Loyalty
- Turning Every Customer and Employee into a Raving Fan for Your Brand
- By: Kirk Kazanjian
- Narrated by: Jonathan Yen
- Length: 8 hrs and 43 mins
- Unabridged
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Best-selling author and marketing expert Kirk Kazanjian knows the importance of building brands, nurturing client relations, and forming partnerships. In Driving Loyalty, listeners go behind the scenes of Enterprise Holdings - the parent company of Enterprise, Alamo, and National rental car companies - to discover how attention to stakeholder relationships can be a key factor in success.
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Driving Loyalty
- Turning Every Customer and Employee into a Raving Fan for Your Brand
- Narrated by: Jonathan Yen
- Length: 8 hrs and 43 mins
- Release date: 05-23-13
- Language: English
- Best-selling author and marketing expert Kirk Kazanjian knows the importance of building brands, nurturing client relations, and forming partnerships....
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The High Roller Experience
- How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience
- By: David Norton
- Narrated by: Doug Greene
- Length: 5 hrs and 19 mins
- Unabridged
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Marketing legend David Norton orchestrated the initiatives that made Harrah's/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy.
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The High Roller Experience
- How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience
- Narrated by: Doug Greene
- Length: 5 hrs and 19 mins
- Release date: 07-22-21
- Language: English
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The marketing guru of Caesars/Harrah's shows how you can double-down and win with a proven data-driven approach....
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The Data Driven Leader
- A Powerful Approach to Delivering Measurable Business Impact Through People Analytics
- By: Jenny Dearborn, David Swanson
- Narrated by: Marguerite Gavin
- Length: 3 hrs and 47 mins
- Unabridged
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Presenting a clear, accessible guide to solving important leadership challenges through human resources-focused and other data analytics, this engaging audiobook tells you how to transform the HR function and overall organizational effectiveness by using data to make decisions grounded in facts vs opinions, identify root causes behind your company's thorniest problems, and move toward a winning, future-focused business strategy.
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overall Interesting
- By Dani Rotela on 07-13-23
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The Data Driven Leader
- A Powerful Approach to Delivering Measurable Business Impact Through People Analytics
- Narrated by: Marguerite Gavin
- Length: 3 hrs and 47 mins
- Release date: 08-28-18
- Language: English
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Presenting a clear, accessible guide to solving important leadership challenges through human resources-focused and other data analytics, this engaging audiobook tells you how to transform the HR function and overall organizational effectiveness....
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Igniting Customer Connections
- Fire Up Your Company's Growth by Multiplying Customer Experience and Engagement
- By: Andrew Frawley
- Narrated by: Corey Gagne
- Length: 5 hrs and 6 mins
- Unabridged
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Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the audiobook provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2.
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Igniting Customer Connections
- Fire Up Your Company's Growth by Multiplying Customer Experience and Engagement
- Narrated by: Corey Gagne
- Length: 5 hrs and 6 mins
- Release date: 07-29-20
- Language: English
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A new data-driven approach to building customer relationships that fuel sustainable business growth....
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Sell!
- The Way Your Customers Want to Buy
- By: Dale Carnegie & Associates
- Narrated by: Dan Strutzel
- Length: 5 hrs and 10 mins
- Unabridged
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What do How to Win Friends and Influence People and Sell! have in common (other than Dale Carnegie)? They're both based on the premise that relationships are what matter. In this age where media is social and funding is raised by crowds, the sales cycle has permanently changed. It's no longer enough to know your product, nor always appropriate to challenge your customer's thinking based on your online research. In Sell!: The Way Your Customers Want to Buy, Dale Carnegie & Associates reveal the real modern sales cycle.
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Awesome story!
- By SmartSysta on 06-07-23
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Sell!
- The Way Your Customers Want to Buy
- Narrated by: Dan Strutzel
- Length: 5 hrs and 10 mins
- Release date: 11-12-19
- Language: English
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What do How to Win Friends and Influence People and Sell! have in common (other than Dale Carnegie)? They're both based on the premise that relationships are what matter....
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