The Art of Selling to the Affluent
How to Attract, Service, and Retain Wealthy Customers and Clients for Life, 2nd Edition
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Narrated by:
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Joe Bronzi
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By:
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Matt Oechsli
About this listen
Attract and retain affluent customers and clients.
Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with today's affluent and helps every salesperson understand what adjustments need to be made in order to successfully attract, service, and retain lifelong affluent customers and clients. Completely updated and revised, it is based on The Oechli Institute's latest 2013 comprehensive research.
- Explains how the financial crisis elevated the level of anxiety and how this has affected major purchase decisions
- Offers step-by-step guidance on how to navigate the process of overcoming social self-consciousness during the sales process
- Author Matt Oechsli is one of the leading authorities regarding marketing, selling, servicing, and developing loyalty with affluent clients, and one of the most sought after speakers in the financial services industry
The Art of Selling to the Affluent, 2nd Edition offers a detailed landscape of today's affluent. Put yourself ahead of the competition by knowing how the Great Recession has affected purchasing behavior and where the opportunities are moving forward.
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Fantastic tips and practices
- By SS MacIntyre on 03-10-15
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Networking Like a Pro
- Turning Contacts into Connections
- By: Ivan Misner PhD, Brian Hilliard
- Narrated by: Sean Patrick Hopkins
- Length: 6 hrs and 21 mins
- Unabridged
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It's easy to feel like networking is a waste of time, energy, or money - but that just means you're doing it wrong. In this new edition of Networking Like a Pro, networking experts Dr. Ivan Misner and Brian Hilliard reveal key networking techniques to help you grow your business. In this comprehensive guide, you'll discover strategies that go beyond collecting business cards and turn networking into a profitable resource for your business. Dive into this book and discover how the most successful networkers leverage their brand, expertise, and customers to achieve greatness in life.
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Solid Networking Insights
- By Ivan on 01-19-24
By: Ivan Misner PhD, and others
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Smart Calling, 3rd Edition
- Eliminate the Fear, Failure, and Rejection from Cold Calling
- By: Art Sobczak
- Narrated by: Art Sobczak
- Length: 9 hrs and 42 mins
- Unabridged
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In the newest edition of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, celebrated author and sales trainer Art Sobczak packs even more powerful insight into what many people fear: prospecting by phone for new business.
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best book you can buy if you're in Sales
- By Memić on 09-03-20
By: Art Sobczak
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Purple Cow
- Transform Your Business by Being Remarkable
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
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What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.
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!!!! Good !!!!! Should be a chapter, not book!!
- By Phillip on 06-25-12
By: Seth Godin
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Zero Resistance Selling
- Achieve Extraordinary Sales Results Using the World-Renowned Techniques of Psycho-Cybernetics
- By: Maxwell Maltz
- Narrated by: Matt Furey
- Length: 6 hrs and 40 mins
- Original Recording
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Achieve extraordinary sales results using the world-renowned techniques of Psycho-Cybernetics. Dr. Maxwell Maltz, the creator of Psycho-Cybernetics, and five hugely successful sales entrepreneurs - each a Psycho-Cybernetics success story - reveal how to apply this powerful self-improvement program to every aspect of selling. Learn how to completely eliminate customer resistance even as you remove your own mental obstacles and doubts.
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Become a Master at Closing Sales
- By John Chisum (@revchiz) on 04-29-17
By: Maxwell Maltz
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Networking with Millionaires...and Their Advisors
- By: Thomas J. Stanley Ph.D.
- Narrated by: Thomas J. Stanley Ph.D.
- Length: 4 hrs and 34 mins
- Unabridged
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In The Millionaire Next Door, best selling author Thomas Stanley identified the millionaires around you. In The Millionaire Mind, he told you how they think. Now, he tells you how to get their business.
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Well Read, With Practical and Insightful Guidance
- By Keyvan on 01-18-04
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Million Dollar Consulting, Sixth Edition
- The Professional's Guide to Growing a Practice
- By: Alan Weiss
- Narrated by: Alan Weiss
- Length: 6 hrs and 46 mins
- Unabridged
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In a world of rapidly evolving technologies and business paradigms, your consulting business needs to radically adapt its techniques and models. Taking full measure of these changes, Alan Weiss, the "Rock Star of Consulting," will guide you through the process with a revised and completely updated sixth edition of his authoritative guide to consulting success.
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Excellent!
- By KK on 08-05-24
By: Alan Weiss
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Best Practices of Elite Advisors
- By: Matt Oechsli, Stephen Boswell
- Narrated by: David Moran
- Length: 4 hrs
- Unabridged
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The quickest way for a financial advisor to become an elite advisor is to model the Best Practices of Elite Advisors. This book is designed to serve that purpose; a road map for replicating the actions of the industry's elite. In a way, this book will serve as your surrogate role model. Why is this necessary, you might ask? Because top producers of yesteryear are not necessarily role models for acquiring and developing loyal affluent clients today.
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Great simple guide
- By Richard Popp on 03-29-17
By: Matt Oechsli, and others
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The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- By: Robert W. Bly
- Narrated by: Barry Abrams
- Length: 14 hrs and 3 mins
- Unabridged
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This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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Worst voice ever heard
- By Olga martinelli on 05-09-21
By: Robert W. Bly
What listeners say about The Art of Selling to the Affluent
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 10-13-22
Keeper
Very interesting concepts on production through relationships. Gonna definitely read it again, and again.
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- Williamsburg
- 02-22-23
The House of 8grape APPROVES!
This is a great audio book. The message is quite clear as well as the brief stories and statistical evidence. There’s even a chapter with some very useful affirmation procedures to adjust and prepare the readers mindset. Great!
8grape.com/8grape
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- Bryce McNabb
- 01-27-23
Well written and helpful
This book just made me realize that I am doing the right things in how I sell. There are definitely some areas I need to work on. However, I learned how to fix them through this book.
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- Natalia Purisaca
- 05-30-23
Great - easy to read
Great information for someone wanting to move to the next level in business- recommended 100%
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- Bunni Metanoia
- 07-13-23
Fine if your clients are over 80
I couldn't bring myself to finish and I am returning. Sexist and racist undertones... Classist overtones. Neither of which should be surprising yet I'm still astonished when anyone feels comfortable to be stuck a pig in public today.
I am always on the hunt for books on personal development to better equip my agents. I own a financial services firm and serve the affluent daily. I assure you this is not the way forward. If you're under 50 or not white...don't waste your time here.
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1 person found this helpful
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- Ivan Bautista
- 02-20-23
Basic
You won’t hear anything you couldn’t have come up with with a little bit of common sense.
Cringy and boring.
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1 person found this helpful