The Cult of the Customer Audiobook By Shep Hyken cover art

The Cult of the Customer

Create an Amazing Customer Experience That Turns Satisfied Customers into Customer Evangelists

Preview
Try for $0.00
Access a growing selection of included Audible Originals, audiobooks, and podcasts.
You will get an email reminder before your trial ends.
Audible Plus auto-renews for $7.95/mo after 30 days. Upgrade or cancel anytime.

The Cult of the Customer

By: Shep Hyken
Narrated by: Timothy Andrés Pabon
Try for $0.00

$7.95 a month after 30 days. Cancel anytime.

Buy for $17.19

Buy for $17.19

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use, License, and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

In today's competitive business climate, you can't just satisfy your customers. You have to be better than that, giving them experiences that they won't forget.

Author Shep Hyken has spent 25 years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken describes how to design a strategy that leads both customers and employees through five distinct cultural phases-from "uncertainty" to "amazement". By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a "Cult of the Customer" - and teaches how you can do it, too.

Hyken's message is both powerful and timely: The happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.

©2009 Shep Hyken (P)2018 Gildan Media
Customer Service Marketing Marketing & Sales
adbl_web_global_use_to_activate_T1_webcro805_stickypopup
All stars
Most relevant  
The book is good as given general thoughts however need to have more steps and tactics on how to move to the amazement world. I do recommend this book and i will buy a hard copy of it

Preference ways

Something went wrong. Please try again in a few minutes.

The book is solid and flows well, yet it is dated and very generic in its approach. With few exceptions, it says that company A, B or C are great but with few specifics. Possibly good as an intro to those new to sales and customer retention.

good book yet dated and generic

Something went wrong. Please try again in a few minutes.