Marketing Writing

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Widely respected and admired, Philip Fisher is among the most influential investors of all time. His investment philosophies, introduced almost 40 years ago, are not only studied and applied by today's financiers and investors, but are also regarded by many as gospel. This book is invaluable for investors and has been since it was first published in 1958. This updated edition retains the investment wisdom of the original edition and includes the perspectives of the author's son Ken Fisher, an investment guru in his own right, in an expanded preface and introduction.

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

“Who else wants to write a book this weekend?” It’s easier than you think! Best-selling author Vic Johnson actually wrote this book in a weekend to prove how easy it is. And he gives you step-by-step detail of everything he did, including the resources he uses to turn out content-rich books in no time at all. How to Write a Book This Weekend is a perfect strategy for first-time book writers who have been discouraged by the thought of pounding out words for months at a time.

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .

This masterfully well-constructed bundle contains five books by four expert bloggers.

Have you written a book that just isn't selling? Would you like to write a book that readers eagerly devour? Many authors write then market. Successful authors write to market. They start by figuring out how to give readers what they want, and that process begins before writing word one of your novel. This book will teach you to analyze your favorite genre to discover what readers are buying, to mine reviews for reader expectations, and to nail the tropes your readers subconsciously crave.

★ What If You Had a Proven Plan to Join Amazon's List of Best-Selling Authors? ★ Writing a Book? Or maybe you've already written one. Now don't you want to see it become one of the top-selling books in its category? Of course you do! That's why you need the tips and strategies revealed in Successful Book Launch Secrets: Discover the #1 key to selling books online. Simple book marketing secrets that every insider knows...but you probably don't (at least not yet!) Step-by-Step Plan to write a Book Description that really sells books Making the most of free book promotions How to prepare ...

I show you my experiences selling 100,000 copies of my own children’s books to help you master: - Social Media and Advertising - Increasing Visibility - Book Prices and Profits - And Much More! I left my job in 2018 because I made more money writing and self-publishing children's books (picture books, chapter books, middle grade novels) than working full time for someone else. I wanted to write books from home full time for years but was stuck in a life working for other people. Determined to change my life, I set out on a path to live the one I always imagined for my family. I tell you ...

Now, learn the master key for writing great short stories, and the strategies for using them to advance your writing career As most writers will tell you, the hardest fiction form to master is the short story. To be successful, a short story needs to have "emotional wallop," and in under 7,000 words. Not easy to do. In this book, #1 bestselling writing teacher James Scott Bell explains the essential ingredient for a successful short story, no matter the genre. He shows how any writer—whether planner or "pantser"—can use this key to unlock infinite story possibilities. And turn readers ...

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising.

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.

To win in business requires a winning business plan. To write a winning business plan requires listening to Garrett Sutton's dynamic audiobook on the topic. Writing Winning Business Plans provides the insights and the direction on how to do it well and do it right. Crisply told and featuring real life illustrative stories, Writing Winning Business Plans discusses all the key elements for a successful plan. Topics include focusing your business vision, understanding your financials,and more.

Publish. Promote. Profit. explains the current self-publishing environment and covers the ins and outs of what it means to be an author, expert and thought leader in your field. Far beyond "how to self publish" or “book marketing” Publish. Promote. Profit. explains how to create compelling content quickly and become a true best-selling author even if you have no list, no following and no platform. It contains many real life examples and case studies of the successful systems his authors are using to attract an endless flow of leads, clients.

Do you want to successfully self-publish in eBook, print, or audiobook formats? There are thousands of new books being published every day, but many self-published books quickly sink to the bottom of the pile. Many authors are frustrated because there are so many options for self-publishing, and they don't know which one to choose or what will be best for their book. Others spend thousands of dollars to publish and end up brokenhearted with the result. But it doesn't have to be this way.

Introducing The Art of Storytelling, an essential guide for anyone looking to hone their writing skills and craft compelling stories that leave a lasting impact. Whether you're a seasoned writer or just starting out, this book is packed with valuable insights and practical tips that will help you take your storytelling to the next level. Chapter by chapter, you'll learn how to build a strong foundation for your story, create vivid settings that transport your reader to another world, and develop characters that feel real and engaging. You'll explore different perspectives and techniques for...

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.