Modern Business Marketing

Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world. Why were record prices achieved at auction for works by 131 contemporary artists in 2006 alone, with astonishing new heights reached in 2007? Don Thompson explores the money, lust, and self-aggrandizement of the art world in an attempt to determine what makes a particular work valuable while others are ignored.

Struggling coming up with marketing ideas to compete against billion-dollar direct writers? We are in an era of dramatic change and disruption in the insurance-services industry. If you're plan is to have a Yellow Pages ad and just hope people call...good luck. Hope is not a system. This audiobook is packed full of creative ideas and systems for marketing. Enjoy!

Inside this book, you will uncover simplified, cutting-edge strategies specifically designed to fuel small business growth across SEO, AI, influencer, and social media marketing. Imagine transforming your digital presence without breaking the bank or getting lost in technical jargon. Now, it’s possible.

Are you utilizing AI in your marketing but unsure if you’re maximizing its potential? Wondering how to scale AI (artificial intelligence) marketing across your enterprise? If you answered "yes" to any of these questions, this book is for you. Ideal for B2B marketers, enterprise sales professionals, marketing ops specialists, revenue ops managers, growth marketers, email marketers, content creators, and anyone involved in sales and marketing, this book provides essential knowledge about AI.

A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it, and much more.

Most landscapers “lose on price” because their customers don’t understand why they’re different. Worse, they waste hundreds of hours a year chasing and trying to sell to bad fit customers...feeling like they have to take on every customer who calls while they wait for referrals because their marketing isn’t working the way they want it to. But it doesn’t have to be this way.

I wish I knew then what I know now. Famous last words. Seven years invested, saddled with a ton of debt, and loads of personal stress, with sadness, I closed my failing yoga studio at the end of 2015. But I found light at the end of the tunnel. I turned around a disastrous situation from all the lessons learned. Now I pass my knowledge on to you. Save thousands of dollars, jump ahead of your competition, and thoroughly understand the business of yoga before you begin.

What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.

While a Vice President at Salesforce, David Priemer had an epiphany: The very sales tactics his team was using were not working on him. While the company — and his entire profession — was acting with more than enough gusto, they lacked emotional awareness and empathy. Put simply: They were not selling the way they buy.

If you are tired of old-school sales tactics, pressure-heavy scripts, and transactional selling, this book is for you. The Modern Closer is a practical and empowering guide for sales professionals who want more than just short-term wins. It is for those who want to build lasting trust, connect with buyers in real ways, and grow a fulfilling career—not just chase quotas.

Unlock the secret to powerful, effective selling with Modern Persuasion Strategies: The Hidden Advantage in Selling. This essential guide dives deep into the sales psychology and persuasion techniques used by top-performing sales professionals and entrepreneurs to consistently close high-ticket deals and build lasting client relationships.

Your brand is on trial—here’s how to win your case. You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial—and that means you better deliver the proof.

This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.

“The Psychology of a Website” delivers a step-by-step blueprint for a complete makeover of your online presence. This book offers timeless techniques for turning underperforming websites into massive success stories for businesses, marketers, and entrepreneurs who need to get results now and don’t have the time to wait months to start selling on Google. Combining dozens of practical examples from some of the world’s most successful brands with the application of the fundamental principles of modern psychology and data science, the six-step WebsitePSY Formula covered in this book ...

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

In The Innovative Seller: Keeping Pace In an AI and Customer-Centric World, veteran sales leader and trainer Jake Dunlap delivers an expert playbook for sales that offers out-of-the-box and creative answers for the problems and questions that salespeople face every day. Fun and motivational, the book walks you through effective strategies for dealing with common challenges, like LinkedIn prospecting, sales transparency, cold calling, and others.

We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong.

Unlock the secrets to authentic real estate conversations: This book is tailor-made for real estate agents eager to forge genuine heartfelt connections about their business more often. Discover proven strategies to engage and connect with more people about your brand, empowering you to have effortless conversations about real estate that will leave your listeners asking for more.

Harry Beckwith is back with a treasury of quick, practical, and entertaining strategies for attracting and keeping clients by using The Invisible Touch. Beckwith applies the study of human nature to the world of business, and the result is a thorough, informative, and easily implemented marketing plan.
Also available: Selling the Invisible

This book offers a comprehensive and practical insight into how companies can stand out in highly competitive markets through market segmentation and message personalization.