Selling the Invisible Audiobook By Harry Beckwith cover art

Selling the Invisible

A Field Guide to Modern Marketing

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Selling the Invisible

By: Harry Beckwith
Narrated by: Jeffrey Jones
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A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, "anchors", and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention; and much more.©2008 Harry Beckwith (P)2008 Hachette Audio Marketing Marketing & Sales Sales & Selling Inspiring Modern Marketing

Critic reviews

"Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. If you're at all involved in marketing or sales, then Selling the Invisible is definitely worth a look." (Amazon.com)
"Actor Jeffrey Jones's narration professionally conveys these excellent ideas." ( Library Journal)
Clear Principles • Practical Methods • Insightful Ideas • Great Introduction • Brilliant Book
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This is one of the most underrated books I’ve ever read in my entire life!

Amazing

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It was a great book. Imma have to go back IVE it because I did listen to it because I was tired but the book was good.

Great

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great tips and tricks I would gladly apply .short and insightful reading. .. .. i

help prevent early mistakes

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A lot had been said over the years on why businesses fail. This book spells it out plainly.

If you think you may be interested LISTEN TO IT!

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A great overview of the fundamentals of marketing. If you are thinking about starting a business give it a listen. Good ideas presented clearly.

I’m a professional marketer for 20 years. Gave this a listen while cleaning my kitchen and it gave me six solid ideas for a few campaigns I am working on.

Solid Foundation

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Some really great points that are timeless. I highly recommend this audio book for those struggling or refining how to sell a service. I hope you get as much out of it as I did.

Great read for those in a services industry.

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This is a great book for someone with little background in marketing, but doesn’t get into the strategies I was hoping for such as building an ICP, mapping the customer journey, how digital services impact the selling process, or multichannel integrated marketing. It is a great foundational book and one I would recommend for someone new to services marketing - though, it is not a one-stop shop, there is a lot that is not touched on here, but this is digestible information, so that’s a plus.

Good overview of services marketing

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Only my second audible book but realizing quickly what a difference the performer can make-great read, lively performer, good lessons and brief.

Great book and great performer

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the tips provided in this book were very clear and hopfully will be helpful. im not the most creative person so Its promising to know you dont have to be a marketing guru to sell your service!

Easy to follow and very engaging.

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'Selling the Invisible' is the challenge faced by any marketer of services. The fact that services are also increasingly dominant in terms of economic contribution to GDP in most developed (and developing) countries means that learning how to market them (note: MARKET, not SELL!) is a skill that can no longer be ignored. This book provides a great introduction to this fascinating field of expertise. Enjoy!

Wonderful Introduction to Services Marketing

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