Selling the Invisible
A Field Guide to Modern Marketing
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Narrated by:
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Jeffrey Jones
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By:
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Harry Beckwith
About this listen
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This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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Hilarious and Charming, yet still Authentic
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By: Jeff Tobe
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The Mackay MBA of Selling in The Real World
- By: Harvey Mackay
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- Length: 8 hrs and 34 mins
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Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
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Empty rah-rah
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By: Harvey Mackay
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Street Smarts
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People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
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This great audio was originally called The Knack!
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The Language of Trust
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Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?
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Are you communicating or just talking?
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"Years ago, I wrote about a retail store in the Palo Alto environs—a good one, which had a box of two-cent candies at the checkout. I subsequently remember that 'little' parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine have come up to remind me, sometimes 15 or 20 years later, of “the two-cent candy story,” and to tell me how it had a sizable impact on how they did business."
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Really hard to listen
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Ryan Blair knows about building a business from the ground up. Like many entrepreneurs he had no formal business education. But he had great survival instincts, tenacity, and, above all, a "nothing to lose" mindset.Blair's middle-class childhood came to an abrupt end when his abusive father succumbed to drug addiction and abandoned the family. Blair and his mother moved to a bad neighborhood, and soon he was in and out of juvenile detention, joining a gang just to survive. Then his mother fell in love with a successful entrepreneur who took Ryan under his wing.
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I wouldn't read it again
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Free Prize Inside!
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Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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Another gem from Seth
- By Daryl on 12-29-09
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Midas Touch
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In the tradition of their number-one blockbuster Why We Want You to Be Rich, the all-star team of best-selling authors Donald Trump and Robert Kiyosaki reunites to teach listeners what it takes to be successful and influential entrepreneurs in Midas Touch. What makes some business owners wildly successful? What separates the entrepreneurs who build businesses from ones who just seem to create more work for themselves? Here are answers.
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Nothing New - But Great Motivational Speakers
- By Chad on 07-02-12
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The Intelligent Entrepreneur
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In 1998, three Harvard Business School graduates - two men and one woman - turned down six-figure salaries at big corporations, bet on themselves, and launched their own new companies. By their 10-year reunion, their audacity had paid huge dividends. They'd made many millions of dollars, created hundreds of jobs and left their mark on the world. The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders did it.
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Terrible waste $ and a lot of time
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Go-Givers Sell More
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Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer.
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Do you really not know that you give to get?
- By Sandy on 09-23-10
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What listeners say about Selling the Invisible
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- barry bonaventure rachid
- 01-25-18
help prevent early mistakes
great tips and tricks I would gladly apply .short and insightful reading. .. .. i
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- Michael Richardson
- 06-17-16
If you think you may be interested LISTEN TO IT!
A lot had been said over the years on why businesses fail. This book spells it out plainly.
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1 person found this helpful
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- Chris
- 04-09-18
Amazing
This is one of the most underrated books I’ve ever read in my entire life!
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1 person found this helpful
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Great
It was a great book. Imma have to go back IVE it because I did listen to it because I was tired but the book was good.
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- Eric C. Fusco
- 10-08-18
Solid Foundation
A great overview of the fundamentals of marketing. If you are thinking about starting a business give it a listen. Good ideas presented clearly.
I’m a professional marketer for 20 years. Gave this a listen while cleaning my kitchen and it gave me six solid ideas for a few campaigns I am working on.
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4 people found this helpful
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- Ian Cantle
- 04-19-16
Great read for those in a services industry.
Some really great points that are timeless. I highly recommend this audio book for those struggling or refining how to sell a service. I hope you get as much out of it as I did.
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- Craig Hewitt
- 05-29-23
Good overview of services marketing
This is a great book for someone with little background in marketing, but doesn’t get into the strategies I was hoping for such as building an ICP, mapping the customer journey, how digital services impact the selling process, or multichannel integrated marketing. It is a great foundational book and one I would recommend for someone new to services marketing - though, it is not a one-stop shop, there is a lot that is not touched on here, but this is digestible information, so that’s a plus.
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- Anonymous User
- 08-17-18
Great book and great performer
Only my second audible book but realizing quickly what a difference the performer can make-great read, lively performer, good lessons and brief.
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1 person found this helpful
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- Arylle Young
- 04-30-20
Easy to follow and very engaging.
the tips provided in this book were very clear and hopfully will be helpful. im not the most creative person so Its promising to know you dont have to be a marketing guru to sell your service!
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- Will Coetsee
- 08-28-09
Wonderful Introduction to Services Marketing
'Selling the Invisible' is the challenge faced by any marketer of services. The fact that services are also increasingly dominant in terms of economic contribution to GDP in most developed (and developing) countries means that learning how to market them (note: MARKET, not SELL!) is a skill that can no longer be ignored. This book provides a great introduction to this fascinating field of expertise. Enjoy!
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