
Selling the Invisible
A Field Guide to Modern Marketing
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Narrated by:
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Jeffrey Jones
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By:
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Harry Beckwith
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Critic reviews
"Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. If you're at all involved in marketing or sales, then Selling the Invisible is definitely worth a look." (Amazon.com)
"Actor Jeffrey Jones's narration professionally conveys these excellent ideas." ( Library Journal)
"Actor Jeffrey Jones's narration professionally conveys these excellent ideas." ( Library Journal)
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