Modern Marketing

A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it, and much more.

Entrepreneurs have a problem: startups. Almost all startups either fail or never truly reach a sustainable size. Despite the popularity of entrepreneurship, we haven't engineered a better way to start...until now. What if you could skip the startup phase and generate profitable revenue on day one? In Buy Then Build, acquisition entrepreneur Walker Deibel shows you how to begin with a sustainable, profitable company and grow from there.

Inside this book, you will uncover simplified, cutting-edge strategies specifically designed to fuel small business growth across SEO, AI, influencer, and social media marketing. Imagine transforming your digital presence without breaking the bank or getting lost in technical jargon. Now, it’s possible.

Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world. Why were record prices achieved at auction for works by 131 contemporary artists in 2006 alone, with astonishing new heights reached in 2007? Don Thompson explores the money, lust, and self-aggrandizement of the art world in an attempt to determine what makes a particular work valuable while others are ignored.

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

Discover how to master the power of influencers with this comprehensive and updated guide. Ideal for professionals, companies, and marketing enthusiasts, it offers valuable insights to optimize your strategies. Explore from the fundamentals to practical strategies for identification, approach, and collaboration with relevant influencers. Highlights include in-depth analyses of the role of influencers in brand building and audience engagement.

Master the markets with strategies that actually work in today’s world. Whether you're interested in stocks, options, forex, futures, or crypto, this beginner-friendly guide breaks down the most powerful and widely used trading strategies of 2025 — in plain English. Learn how to read charts, manage risk, and build your own trading system step by step. Inside this practical and up-to-date book, you'll discover: How trading works and what makes it different from investing Easy-to-follow strategies: momentum, swing trading, breakouts, scalping, and more How to use AI, GPT, and automation ...

History doesn’t just repeat—it compounds. "Boom, Bust, Repeat: How Financial Disasters Shaped Modern Finance" pulls readers into the high-stakes world of market crashes, shady schemes, and government bailouts that built the financial empires we live with today. From Alexander Hamilton’s first bailout in 1792 to the global tremors of the 2008 financial crisis, Joseph Ejike Ojih delivers a page-turning journey through the chaos that created modern money power. This is not your typical economics book. It reads like a thriller. With shocking tales of fake countries like Poyais, reckless ...

Are you utilizing AI in your marketing but unsure if you’re maximizing its potential? Wondering how to scale AI (artificial intelligence) marketing across your enterprise? If you answered "yes" to any of these questions, this book is for you. Ideal for B2B marketers, enterprise sales professionals, marketing ops specialists, revenue ops managers, growth marketers, email marketers, content creators, and anyone involved in sales and marketing, this book provides essential knowledge about AI.

If you are tired of old-school sales tactics, pressure-heavy scripts, and transactional selling, this book is for you. The Modern Closer is a practical and empowering guide for sales professionals who want more than just short-term wins. It is for those who want to build lasting trust, connect with buyers in real ways, and grow a fulfilling career—not just chase quotas.

From the invention of interest in Mesopotamia and the origin of paper money in China, to the creation of mutual funds, inflation-indexed bonds, and global financial securities, here is a sweeping survey of financial innovations that have changed the world. Written by a distinguished group of experts - including Robert Shiller, Niall Ferguson, Valerie Hansen, and many others - The Origins of Value traces the evolution of finance through 4,000 years of history.

There are untold resources on marketing and its different functions—brand marketing, content marketing, social media marketing, and more. However, throughout our combined fifty years in the field, we have failed to find a digestible book for business-to-business (B2B) marketing grounded in day-to-day realities that explains how various marketing functions fit together. This book provides practical explanations, advice, tips, and best practices on how B2B marketing actually works. Modern B2B Marketing: A Practitioner's Guide for Marketing Excellence is designed for anyone who leads, works,...

This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.

Are you ready to stop dreaming and start Flipping Houses for massive profit? Do you envision achieving true financial freedom by transforming neglected properties into stunning, high-value homes? Look no further. In "Profit Powerhouse: Your Blueprint for Flipping Houses Like a Pro," author and seasoned real estate investing expert takes you by the hand, sharing a modern, step-by-step methodology to dominate today's dynamic market. This isn't just theory; it's a practical, actionable blueprint forged in the trenches of successful property renovation and sales. Inside this comprehensive guide...

Empower yourself with the skills to thrive in today’s digital world with "Tech Savvy Start: Digital Skills for the Modern Job Market". This comprehensive guide is designed for individuals re-entering the workforce or seeking to enhance their employability by mastering essential digital tools and platforms. From understanding basic computer skills to navigating social media for professional networking, this book provides step-by-step guidance for building confidence and competence in a technology-driven job market. Explore topics such as cloud computing, online privacy, and collaborative ...

Guía Esencial de Marketing en Redes Sociales, Domina las Principales Plataformas Digitales. Esta guía es indispensable para profesionales de marketing, empresarios y estudiantes que buscan dominar el mundo de las redes sociales. Con un análisis detallado de las principales plataformas - Facebook, Instagram, Twitter, LinkedIn y TikTok - este libro enseña cómo crear estrategias de contenido atractivas y eficaces.

This book explains in clear and understandable language how anyone can benefit from learning about trading and investing in the stock market. All of the necessary basics are set forth, including the differences between trading and investing. A veteran trader, Andrew Aziz shares some of his own proven day trading strategies and discusses key “to-dos” and “not to dos” every new day trader must know before putting their hard-earned money at risk.

Unlocking the Secrets of Modern Sales Mastery for Automotive Dealers and Professionals In a fast-changing world where technology and consumer expectations constantly evolve, sales professionals must rise to the challenge of delivering results, building trust, and exceeding expectations. The First Pencil Approach is a groundbreaking guide that equips automotive dealers, sales managers, and professionals with the tools they need to thrive in this competitive environment. This book introduces a unique and holistic methodology that goes beyond traditional sales practices. It bridges the gap ...

This book offers a comprehensive and practical insight into how companies can stand out in highly competitive markets through market segmentation and message personalization.

We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong.