Secondary Market

How to Win in the Government Market, 2nd Edition, November 2024 by Mark Amtower & Mike Lisagor Note: Read at no-cost on any device at: https://publuu.com/flip-book/694428/1596839 "You’re holding a collection of advice and insights on the government market from a pair of old hands who have pretty much seen it all. Something else that is very apparent is that Amtower and Lisagor want you to succeed and what they offer here is a treasure chest of information and insights. Each essay is a nugget that you can use as you drive your organization forward." - Nick Wakeman, Editor-in-Chief, ...

Whether you want to introduce a new product or jump-start your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing for Dummies leads you step by step through the four P's of marketing: product, pricing, positioning, and placement.

When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.

YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

In the first edition of this book, network marketing experts Ray and Jessica Higdon compared social media to the “gold rush” of the 21st century—a new, unchartered world where people in virtually every industry have found fame and fortune including network marketing.

A robust investment strategy forms the basis of any wealth building journey—if your money isn't working hard on your behalf, it's slowly being devalued by inflation. It has never been easier—or more important—for everyday investors to get started investing in the stock market. Bestselling author, advisor, and financial industry veteran Ted D. Snow CFP®, MBA brings over 30 years of experience to this Investing QuickStart Guide.

Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.

Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand-new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits

Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process.

In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts and generate millions in revenue using their email lists. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major sales and establish loyalty for the long-term? The authors of this groundbreaking book took a novel approach to answer these questions by asking more than 500 senior decision-makers what they look for when salespeople call. What these top executives reveal will change the way you sell.

Persuading other people to say "yes" is an essential skill in life, whether you're selling a product, an idea, or yourself. Packed with tried-and-true tips and real-life examples, this revised edition walks you step by step through the fundamentals of successful selling, with an emphasis on the internet. So take this valuable guide and close the deal!

Why won't people leave him alone? There was nothing wrong with being a loner.An odd lot of insurance company employees and a self-employed massage therapist are tossed together on a mission to rescue exotic animals from a black market gambler who plans to sell the critters as supper ingredients. Can the wannabe saviors make the winter journey from Minnesota to Arizona without falling in love – Or killing each other? A bright stand-alone romantic comedy of love-at-first-sight, second chances with family, and attempts to get to third base.

As a salesperson your product knowledge is extensive, but that's not enough. If you fail to ask the right questions - the ones that uncover a customer's real needs - you will never close the deal. Questions that Sell reveals advanced questioning techniques that will help you sell your products or services based on value to the customer, rather than price - and increase your success rate as a result.

Case studies: Love ‘em or hate ‘em, everyone uses them. In fact, case studies are among the most common pieces of marketing collateral—70 percent of companies use them—and they’re also considered to be among the most effective, ranked second only to in-person events. Today, content is a critical part of most marketing strategies (content marketing, anyone?) but that doesn’t mean companies are adding writers to churn out case studies. Often, the job falls on product markers, PR people, even CEOs—in other words, people like you—to pick up the slack. But how do you write a case...

This is the second edition of A Coaching Business In A Book. It contains an additional 4 years' worth of knowledge and experience of helping qualified coaches to market their coaching businesses. To be a coach one must have clients. To have a successful coaching business, those clients must be ones who pay. The statistics say that 4 out of 5 coaches will fail to create a thriving business. This isn't because they're lousy coaches, it's because although they have great coaching skills, their business development skills are poor or missing all together.

Collin is big, burly, and rides a Harley. He's the last person anyone would expect to have a passion for yarn. He crochets and sells his wares at the Heartcraft Market. Harper is new to town. He wants to plant roots and find someone to share a life with. He has only dated women since that unforgettable night with a biker who took his V-card. Harper compares every man he meets to the one he can't get out of his head. Finding him at the Heartcraft Market seems too good to be true.

Great Demo! provides sales and presales staff with a method to dramatically increase their success in closing business through substantially improved software demonstrations. It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive "Do the Last Thing First" concept generates a "Wow!" response from customers.

In this second edition of How to Sell Annuities, you will find additional insight, tips, useful questions, and statistics to help you drive your practice. Creating this second edition, it was clear there was more I could contribute, and the resulting new edition should be a significant improvement over the first draft.