Writing Communication

The Writing Revolution (TWR) provides a clear method of instruction that you can use no matter what subject or grade level you teach. The model, also known as The Hochman Method, has demonstrated, over and over, that it can turn weak writers into strong communicators by focusing on specific techniques that match their needs and by providing them with targeted feedback. Insurmountable as the challenges faced by many students may seem, TWR can make a dramatic difference.

With Point Made, legal writing expert Ross Guberman throws a life preserver to attorneys, who are under more pressure than ever to produce compelling prose. What is the strongest opening for a motion or brief? How to draft winning headings? The answers are "more science than art," says Guberman, who has analyzed stellar arguments by distinguished attorneys to develop step-by-step instructions for achieving the results you want. In addition to all-new examples from the original 50 advocates, this second edition introduces eight new superstar lawyers

With this program, you'll have the tools, the techniques, and, just as importantly, the unflinching confidence to influence your readers and listeners decisively - both at work and at home.

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

"They Say / I Say" identifies the key rhetorical moves in academic writing, showing students how to frame their arguments in the larger context of what others have said and providing templates to help them make those moves. And, because these moves are central across all disciplines, the audiobook includes chapters on writing in the sciences, writing in the social sciences, and - new to this edition - writing about literature.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing. Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.

An easy and comprehensive course on creative writing. The book was originally created for Michelle's students so that they could have all of their lessons in one place. They wanted to be able to follow the prompts, remember how structure works and the techniques of finding the 'easy' ways in which to create. A Short Course in Creative writing has since been produced on Audible and sold internationally enabling Michelle to help more aspiring writers in their creative endeavours. Please note Michelle also writes as Ruby Allure so you will find the Audible book under Ruby's name.

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

An easy and comprehensive course on creative writing. The book was originally created for Michelle's students so that they could have all of their lessons in one place. They wanted to be able to follow the prompts, remember how structure works and the techniques of finding the 'easy' ways in which to create. A Short Course in Creative writing has since been produced on Audible and sold internationally enabling Michelle to help more aspiring writers in their creative endeavours. Please note Michelle also writes as Ruby Allure so you will find the Audible book under Ruby's name.

Discover the secrets of written persuasion!

As a White House speechwriter, Terry Szuplat helped craft hundreds of speeches for President Obama. But when it came to public speaking himself, Szuplat—like many people—was gripped by anxiety and preferred to stay in the shadows. When he was invited to give the first major speech of his life, he faced a choice: keep hiding from what scared him, or finally face his fears.

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

The Technical Writing Process is a simple, five-step process that can be used to create almost any piece of technical documentation such as a user guide, manual or procedure. It's suitable for a wide range of audiences: aspiring technical writers and students of technical writing, non-writers who find themselves assigned with the task of creating technical documentation, established writers who want to bring more structure to their work, and anyone managing a documentation project.

This audiobook is divided into two parts. Part one deals with technical topics in writing, such as business writing, proposal writing, writing for research, digital writing, and technical topics in literature. Part two is entirely on the topic of mass communication and journalism. The second part also covers at length the issues and matters relating to mass communication and journalism, theories, and some technical aspects of editing, proofreading, photo editing, reporting, layout, and broadcasting media.

In today's fast-paced, competitive business environment, we all need to communicate clearly and use our time productively. Even seasoned writers will find tips, tools, and ideas in this book that can improve the quality - and reduce the quantity - of email in the workplace. This book will help you write concise, clear emails that advance your business needs.

Whether you talk, text, or email, Effective Communication at Work has everything you need to help boost your workplace performance and productivity. From honing listening to polishing speaking and writing skills, this essential guide delivers simple, powerful strategies and timely tips that can help you increase the impact of your business communication and correspondence both online and offline. Learn how to build stronger relationships and advance your career by mastering the art of effective communication.

Confident Communication can make the difference in your job, your business and your life. In this book you will discover how to: • MANAGE the fear of public speaking • Melt the “plastic person” and become AUTHENTIC • Learn how to PRACTICE your speech without having to memorize it all • Transform your IDEAS into speeches quickly • Discover powerful speech STRUCTURES • Learn time-tested RHETORICAL DEVICES to create memorable phrases • “Find the Funny” and effectively use HUMOR • Develop DYNAMIC Openings and closings • Create engaging STORIES that will keep an ...

A best seller since 1990 and fully updated in 2010, Professional Writing Skills: A Write It Well Guide provides a step-by-step process for planning business letters, memos, e-mail, and other business documents. Learn how to position your message from the reader's point of view, write persuasively, include the right information, and organize the information logically. Expanded sections on language, punctuation, and grammar offer busy professionals the tools they need to get their message across clearly, concisely, and professionally.