Writing for Impact
8 Secrets from Science That Will Fire Up Your Readers’ Brains
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Narrated by:
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Bill Birchard
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By:
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Bill Birchard
About this listen
Read by the author.
Learn the keys to energizing your writing, engaging readers, and breaking out with influence.
What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots.
Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer. In Writing for Impact, he details eight potent writing strategies, based on the latest scientific breakthroughs, to give you the power to write faster, win over more people, and earn influence as a thought leader.
As a listener, you will:
- Discover the story of recent scientific research that shows how the right language rewards readers mentally, engaging them with hits of dopamine and more.
- Learn the eight time-tested writing strategies—strategies you can apply immediately—to become a better, more impactful writer and communicator.
- Learn three dozen tactics to hook readers with each strategy, tactics proven to work based on how the brain processes language and meaning.
- Find engaging writing examples to illustrate each strategy and inspire you to write with punch that keeps your audience coming back for more.
- Master the eight-part strategic framework step by step, giving yourself a methodical means to develop yourself into a writer who communicates like a pro.
Accompanying figures are included in the audiobook companion PDF download.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2023 Bill Birchard (P)2023 HarperCollins LeadershipListeners also enjoyed...
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Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
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Not about persuasion
- By Paul Kersey on 03-12-21
By: Christophe Morin PhD, and others
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The Perfect You
- A Blueprint for Identity
- By: Dr. Caroline Leaf, Avery Jackson, Peter Amua-Quarshi, and others
- Narrated by: Margaret Winston
- Length: 7 hrs and 25 mins
- Unabridged
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Overall
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Performance
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There are a lot of personality tests out there designed to label you and put you in a particular box. But Dr. Caroline Leaf says there's much more to you than a personality profile can capture. In fact, you cannot be categorized! In this fascinating book, she takes listeners through seven steps to rediscover and unlock their unique "you quotient".
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Hands down, the most helpful book I've listened to
- By Rose O'Connor on 07-31-17
By: Dr. Caroline Leaf, and others
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Before You Know It
- The Unconscious Reasons We Do What We Do
- By: John Bargh PhD
- Narrated by: George Newbern
- Length: 11 hrs and 17 mins
- Unabridged
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Overall
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Performance
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For more than three decades, Dr. John Bargh has been responsible for the revolutionary research into the unconscious mind, research that informed best sellers like Blink and Thinking Fast and Slow. Now, in what Dr. John Gottman said "will be the most important and exciting book in psychology that has been written in the past 20 years", Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways.
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Political jab
- By Brad on 10-20-17
By: John Bargh PhD
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Out of Our Heads
- You Are Not Your Brain, and Other Lessons from the Biology of Consciousness
- By: Alva Noe
- Narrated by: Jay Snyder
- Length: 6 hrs and 54 mins
- Unabridged
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Performance
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Alva Noë is one of a new breed - part philosopher, part cognitive scientist, part neuroscientist - who are radically altering the study of consciousness by asking difficult questions and pointing out obvious flaws in the current science. In Out of Our Heads, he restates and reexamines the problem of consciousness, and then proposes a startling solution: Do away with the 200-year-old paradigm that places consciousness within the confines of the brain.
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A bold, yet ultimately unsupported, hypothesis
- By Keith Pyne-Howarth on 01-17-10
By: Alva Noe
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The 7 Laws of Magical Thinking
- How Irrational Beliefs Keep Us Happy, Healthy, and Sane
- By: Matthew Hutson
- Narrated by: Matthew Hutson, Don Hagen
- Length: 9 hrs and 33 mins
- Unabridged
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In this witty and perceptive debut, a former editor at Psychology Today shows us how magical thinking makes life worth living. Psychologists have documented a litany of cognitive biases and explained their positive functions. Now, Matthew Hutson shows us that even the most hardcore skeptic indulges in magical thinking all the time - and it's crucial to our survival. Drawing on evolution, cognitive science, and neuroscience, Hutson shows us that magical thinking has been so useful to us that it's hardwired into our brains.
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Highly enjoyable
- By David R Pinsof on 05-01-12
By: Matthew Hutson
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Your Brain at Work
- Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long
- By: David Rock
- Narrated by: Bob Walter
- Length: 9 hrs and 42 mins
- Unabridged
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Overall
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Story
In this book, we travel inside Emily's and Paul's brains as they attempt to sort the vast quantities of information they're presented with, figure out how to prioritize it, organize it, and act on it. Fortunately for Emily and Paul, they're in good hands: David Rock knows how the brain works - and more specifically, how it works in a work setting. Rock shows how it's possible for Emily and Paul, and thus the listener, not only to survive in today's overwhelming work environment but succeed in it - and still feel energized and accomplished at the end of the day.
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Interesting Insights into the Brain
- By Tom Johnson on 11-28-12
By: David Rock
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Intuition Pumps and Other Tools for Thinking
- By: Daniel C. Dennett
- Narrated by: Jeff Crawford
- Length: 13 hrs and 22 mins
- Unabridged
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Overall
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Performance
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Over a storied career, Daniel C. Dennett has engaged questions about science and the workings of the mind. His answers have combined rigorous argument with strong empirical grounding. And a lot of fun. Intuition Pumps and Other Tools for Thinking offers seventy-seven of Dennett’s most successful “imagination-extenders and focus-holders” meant to guide you through some of life’s most treacherous subject matter: evolution, meaning, mind, and free will.
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Loved it, but some philosophy background needed.
- By LongerILiveLessIKnow on 11-14-13
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Think, Learn, Succeed
- Understanding and Using Your Mind to Thrive at School, the Workplace, and Life
- By: Dr. Caroline Leaf, Robert Turner - afterword, Peter Amua-Quarshi - foreword
- Narrated by: Sandra Burr
- Length: 7 hrs and 29 mins
- Unabridged
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Our thought lives have incredible power over our mental, emotional, and even physical well-being. In fact, our thoughts can either limit us to what we believe we can do or release us to experience abilities well beyond our expectations. When we choose a mindset that extends our abilities rather than placing limits on ourselves, we will experience greater intellectual satisfaction, emotional control, and physical health. The only question is... how?
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Great new perspective
- By Felipe J. Flores III on 05-10-19
By: Dr. Caroline Leaf, and others
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Louder Than Words
- The New Science of How the Mind Makes Meaning
- By: Benjamin K. Bergen
- Narrated by: Benjamin K. Bergen
- Length: 8 hrs and 1 min
- Unabridged
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Performance
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Whether it’s brusque, convincing, fraught with emotion, or dripping with innuendo, language is fundamentally a tool for conveying meaning - a uniquely human magic trick in which you vibrate your vocal cords to make your innermost thoughts pop up in someone else’s mind. You can use it to talk about all sorts of things - from your new labradoodle puppy to the expansive gardens at Versailles, from Roger Federer’s backhand to things that don’t exist at all, like flying pigs.
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Fun But Technical--Glad I Got It On Sale
- By Gillian on 05-22-17
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The Leading Brain
- Powerful Science-Based Strategies for Achieving Peak Performance
- By: Friederike Fabritius, Hans W. Hagemann
- Narrated by: Karen Saltus
- Length: 8 hrs and 15 mins
- Unabridged
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Overall
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There's a revolution taking place that most businesses are still unaware of. The understanding of how our brains work has radically shifted, exploding long-held myths about our everyday cognitive performance and fundamentally changing the way we engage and succeed in the workplace. Combining their expertise in both neuropsychology and management consulting, neuropsychologist Friederike Fabritius and leadership expert Dr. Hans W. Hagemann present simple yet powerful strategies.
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Understand your brain for a better life!
- By Khalid Sul on 02-23-18
By: Friederike Fabritius, and others
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Mind in Motion
- How Action Shapes Thought
- By: Barbara Tversky
- Narrated by: Cassandra Campbell
- Length: 11 hrs and 17 mins
- Unabridged
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Overall
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Performance
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Story
In Mind in Motion, psychologist Barbara Tversky shows that spatial cognition isn't just a peripheral aspect of thought, but its very foundation, enabling us to draw meaning from our bodies and their actions in the world. Our actions in real space get turned into mental actions on thought, often spouting spontaneously from our bodies as gestures. Spatial thinking underlies creating and using maps, assembling furniture, devising football strategies, designing airports, understanding the flow of people, traffic, water, and ideas.
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Physically difficult to listen to
- By Claire Hay on 11-08-19
By: Barbara Tversky
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The Mind Club
- Who Thinks, What Feels, and Why It Matters
- By: Daniel M. Wegner, Kurt Gray
- Narrated by: David Marantz
- Length: 9 hrs and 45 mins
- Unabridged
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Overall
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Performance
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Nothing seems more real than the minds of other people. When you consider what your boss is thinking or whether your spouse is happy, you are admitting them into the "mind club". It's easy to assume other humans can think and feel, but what about a cow, a computer, a corporation? What kinds of minds do they have? Daniel M. Wegner and Kurt Gray are award-winning psychologists who have discovered that minds - while incredibly important - are a matter of perception.
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Who is the self in me? Am I part of something bigger?
- By Philomath on 03-24-16
By: Daniel M. Wegner, and others
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What listeners say about Writing for Impact
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- Dave Puckett
- 07-03-23
Real Tips Anyone Can Use to Write Better
Interesting information that is not commonly known but makes perfect sense and is easy to put into practice.
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