
Writing for Impact
8 Secrets from Science That Will Fire Up Your Readers’ Brains
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Narrated by:
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Bill Birchard
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By:
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Bill Birchard
About this listen
Read by the author.
Learn the keys to energizing your writing, engaging readers, and breaking out with influence.
What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots.
Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer. In Writing for Impact, he details eight potent writing strategies, based on the latest scientific breakthroughs, to give you the power to write faster, win over more people, and earn influence as a thought leader.
As a listener, you will:
- Discover the story of recent scientific research that shows how the right language rewards readers mentally, engaging them with hits of dopamine and more.
- Learn the eight time-tested writing strategies—strategies you can apply immediately—to become a better, more impactful writer and communicator.
- Learn three dozen tactics to hook readers with each strategy, tactics proven to work based on how the brain processes language and meaning.
- Find engaging writing examples to illustrate each strategy and inspire you to write with punch that keeps your audience coming back for more.
- Master the eight-part strategic framework step by step, giving yourself a methodical means to develop yourself into a writer who communicates like a pro.
Accompanying figures are included in the audiobook companion PDF download.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2023 Bill Birchard (P)2023 HarperCollins LeadershipListeners also enjoyed...
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Helena Dea Bala was an exhausted and isolated DC lobbyist, suffocating under the weight of her student loan debt, when she decided to split her lunch with a man who often panhandled near her office. They chatted effortlessly as they ate; there were no half-truths, no fear of judgment. Helena felt connected and unburdened in a way she hadn’t in years. Inspired, she posted an ad on Craigslist promising to listen, anonymously and for free, to whatever the speaker felt he or she couldn’t tell anyone else. Emails from people desperate to connect flooded her inbox, and she listened.
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Depressing
- By Brett W. on 03-01-21
By: Helena Dea Bala
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Master Mentors
- 30 Transformative Insights from Our Greatest Minds
- By: Scott Jeffrey Miller
- Narrated by: Scott Miller
- Length: 5 hrs and 54 mins
- Unabridged
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Mining the best and brightest revelations from Franklin Covey’s global podcast, On Leadership with Scott Miller, Scott personally introduces you to 30 Master Mentors, featuring the single most transformative insight from each of them.
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Name dropping, shallow content, false humility
- By Sandy McPherson on 09-13-21
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Power, for All
- How It Really Works and Why It's Everyone's Business
- By: Julie Battilana, Tiziana Casciaro
- Narrated by: Samantha Desz
- Length: 8 hrs
- Unabridged
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Power is one of the most misunderstood - and therefore vilified - concepts in our society. Many assume power is predetermined by personality or wealth, or that it’s gained by strong-arming others. You might even write it off as “dirty” and want nothing to do with it. But by staying away from power, you give it up to someone else who may not have your best interest in mind. We must understand and use our power to have impact, and pioneering researchers Julie Battilana and Tiziana Casciaro provide the playbook for doing so in Power, for All.
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Outstanding!
- By Amazon Customer on 08-14-24
By: Julie Battilana, and others
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Burnout Immunity
- How Emotional Intelligence Can Help You Build Resilience and Heal Your Relationship with Work
- By: Kandi Wiens
- Narrated by: Eleanor Caudill
- Length: 8 hrs and 2 mins
- Unabridged
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Bolstered with research, exercises, self-assessments, and real-life stories from people with natural burnout immunity and those who’ve cultivated it, Burnout Immunity teaches workers how to positively cope with stress and to enjoy healthier and happier relationships with work.
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What I needed
- By RP on 10-07-24
By: Kandi Wiens
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Inventology
- How We Dream Up Things That Change the World
- By: Pagan Kennedy
- Narrated by: Jonathan Todd Ross
- Length: 7 hrs and 47 mins
- Unabridged
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A father cleans up after his toddler and imagines a cup that won't spill. An engineer watches people using walkie-talkies and has an idea. A doctor figures out how to deliver patients to the operating room before they die. By studying inventions like these—the sippy cup, the cell phone, and an ingenious hospital bed—we can learn how people imagine their way around "impossible" problems to discover groundbreaking answers. Pagan Kennedy reports on how these enduring methods can be adapted to the twenty-first century.
By: Pagan Kennedy
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Derailed
- Five Lessons Learned from Catastrophic Failures of Leadership (NelsonFree)
- By: Tim Irwin
- Narrated by: Tom Parks
- Length: 5 hrs and 12 mins
- Unabridged
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Written for leaders, aspiring leaders, and anyone who makes a difference in the lives of others, author and leadership expert Tim Irwin, PhD, examines how failures of character common to even the most capable individuals—including deficits in authenticity, humility, self-management, and courage—repeatedly lead to downfall.
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Profiles in Failure
- By Darren Sapp on 02-01-22
By: Tim Irwin
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The Five-Week Leadership Challenge
- 35 Action Steps to Become the Leader You Were Meant to Be
- By: Patrick R. Leddin, Stephen M.R. Covey - foreword
- Narrated by: Patrick R Leddin
- Length: 4 hrs and 54 mins
- Unabridged
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Develop and expand your innate leadership abilities through daily exercises and challenges designed to help you grow into the leader you want to be and prepare you for the job you were made to have. A recent Harvard Business Review article outlining a study of over 17,000 leaders found that although, on average, people begin to supervise others at age 30, most do not start to receive formal leadership training until their forties.
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Great daily challenges
- By Rachel G on 12-12-22
By: Patrick R. Leddin, and others
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How to Be a Modern Samurai
- 10 Steps to Finding Your Power & Achieving Success
- By: Antony Cummins
- Narrated by: John Telfer
- Length: 6 hrs and 47 mins
- Unabridged
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For centuries, the Japanese samurai were the unquestioned leaders of their society, maintaining their position through their iron will, Zen-like emotional control, and clan-building social skills. Today, in a world that focuses on instant gratification and self-indulgence, the way of the samurai is a challenging path to follow but will bring huge rewards to anyone who commits to it.
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Great book
- By Clarence Sheets on 09-01-20
By: Antony Cummins
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The Deal
- Secrets for Mastering the Art of Negotiation
- By: Josh Flagg
- Narrated by: Whitney Stuart
- Length: 6 hrs and 38 mins
- Unabridged
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Star of the hit show Million Dollar Listing Los Angeles, Josh Flagg shares his secrets to mastering any negotiation in any industry and at any level.
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Flag this A entertaining read
- By Amazon Customer on 10-20-22
By: Josh Flagg
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Game Changer
- How to Be 10x in the Talent Economy
- By: Michael Solomon, Rishon Blumberg, Daniel Weizmann - contributor
- Narrated by: Rishon Blumberg
- Length: 7 hrs and 14 mins
- Unabridged
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10xers can tackle a company’s toughest problems, improve their strongest assets, and blaze a path to success. With the rapid digitization of every conceivable product and service, the environment has transformed so fast that every organization must be equipped with these phenomenally gifted employees to keep up. Game Changer provides proven strategies on how your company can create the right environment for top talent and breakthrough success by upending traditional business practices.
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Good learning material for those on traditional corporations
- By William on 10-19-20
By: Michael Solomon, and others
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The Insider's Guide to Culture Change
- Creating a Workplace That Delivers, Grows, and Adapts
- By: Siobhan McHale
- Narrated by: Sarah Zimmerman
- Length: 6 hrs and 48 mins
- Unabridged
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From disengaged employees to underserved customers, business failures invariably stem from a culture problem. In The Insider’s Guide to Culture Change, acclaimed culture transformation expert and global executive Siobhan McHale shares her proven four-step process to demystifying culture transformation and starting down the path to positive change.
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Fills a gap in the field of Culture Implementation
- By NEL on 11-06-20
By: Siobhan McHale
What listeners say about Writing for Impact
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Datta Groover
- 03-25-25
a very scientific look of what works
I have read books on writing and this is one of the very best. it gives you many tools to engage readers and make your writing more effective.
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- Dave Puckett
- 07-03-23
Real Tips Anyone Can Use to Write Better
Interesting information that is not commonly known but makes perfect sense and is easy to put into practice.
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