
Writing for Impact
8 Secrets from Science That Will Fire Up Your Readers’ Brains
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Narrated by:
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Bill Birchard
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By:
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Bill Birchard
About this listen
Read by the author.
Learn the keys to energizing your writing, engaging readers, and breaking out with influence.
What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots.
Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer. In Writing for Impact, he details eight potent writing strategies, based on the latest scientific breakthroughs, to give you the power to write faster, win over more people, and earn influence as a thought leader.
As a listener, you will:
- Discover the story of recent scientific research that shows how the right language rewards readers mentally, engaging them with hits of dopamine and more.
- Learn the eight time-tested writing strategies—strategies you can apply immediately—to become a better, more impactful writer and communicator.
- Learn three dozen tactics to hook readers with each strategy, tactics proven to work based on how the brain processes language and meaning.
- Find engaging writing examples to illustrate each strategy and inspire you to write with punch that keeps your audience coming back for more.
- Master the eight-part strategic framework step by step, giving yourself a methodical means to develop yourself into a writer who communicates like a pro.
Accompanying figures are included in the audiobook companion PDF download.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2023 Bill Birchard (P)2023 HarperCollins LeadershipListeners also enjoyed...
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Story
One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again.
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Late to the party and heavily padded.
- By Phil Queeg on 12-25-16
By: David Sax
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Master Mentors
- 30 Transformative Insights from Our Greatest Minds
- By: Scott Jeffrey Miller
- Narrated by: Scott Miller
- Length: 5 hrs and 54 mins
- Unabridged
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Mining the best and brightest revelations from Franklin Covey’s global podcast, On Leadership with Scott Miller, Scott personally introduces you to 30 Master Mentors, featuring the single most transformative insight from each of them.
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Name dropping, shallow content, false humility
- By Sandy McPherson on 09-13-21
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Language That Leads
- Communication Strategies That Inspire and Engage
- By: Kasia Wezowski, Marshall Goldsmith
- Narrated by: Jill Blackwood
- Length: 5 hrs and 40 mins
- Unabridged
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Kasia Wezowski, a leading researcher on body language and communication skills, combines her cutting-edge research with Marshall Goldsmith’s leadership development methodology in this practical and timely resource for leaders. Goldsmith believes that a leader’s job is to bring out the best in each team member and Language That Leads breaks down the ten core qualities of leadership, providing easy-to-follow implementation steps to express, observe, and project these qualities effectively through verbal and nonverbal communication.
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I recommend
- By Amazon Customer on 01-30-24
By: Kasia Wezowski, and others
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How Creativity Rules the World
- The Art and Business of Turning Your Ideas into Gold
- By: Maria Brito
- Narrated by: Maria Brito
- Length: 9 hrs and 22 mins
- Unabridged
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How Creativity Rules the World shows that, despite contrary beliefs, creativity can be taught and learned by anyone. Creativity is an inexhaustible resource that is the key to thriving in the business world and beyond. This timeless guide promises to make the creative process of successful seven-figure artists and billion-dollar entrepreneurs—as well as Maria’s own—accessible and actionable for you to take the power of their ideas to the next level.
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Painful
- By Ingryd on 09-16-22
By: Maria Brito
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The Teammates
- By: David Halberstam
- Narrated by: Tate Donovan
- Length: 4 hrs and 47 mins
- Unabridged
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The Teammates is the profoundly moving story of four great baseball players who have made the passage from sports icons - when they were young and seemingly indestructible - to men dealing with the vulnerabilities of growing older. At the core of the audiobook is the friendship of these four very different men - Boston Red Sox teammates Bobby Doerr, Dominic DiMaggio, Johnny Pesky, and Ted Williams - who remained close for more than 60 years.
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Poignant male bounding without the smulch.
- By William R. Todd-Mancillas (Name includes hyphen and capitalized M). on 06-25-25
By: David Halberstam
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Inventology
- How We Dream Up Things That Change the World
- By: Pagan Kennedy
- Narrated by: Jonathan Todd Ross
- Length: 7 hrs and 47 mins
- Unabridged
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A father cleans up after his toddler and imagines a cup that won't spill. An engineer watches people using walkie-talkies and has an idea. A doctor figures out how to deliver patients to the operating room before they die. By studying inventions like these—the sippy cup, the cell phone, and an ingenious hospital bed—we can learn how people imagine their way around "impossible" problems to discover groundbreaking answers. Pagan Kennedy reports on how these enduring methods can be adapted to the twenty-first century.
By: Pagan Kennedy
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Ask Powerful Questions
- Create Conversations That Matter
- By: Will Wise
- Narrated by: Dan Radin
- Length: 7 hrs and 36 mins
- Unabridged
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In Ask Powerful Questions, Will Wise explains how the questions we traditionally ask are virtually meaningless when it comes to establishing connection. Introducing a set of practical tools for accessing and understanding others by changing the way we ask questions, Will shows how to transform "How are you? I'm fine, thanks" into a conversation that changes not only how you lead, but who you are as a person.
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Content is insightful and triggering BUT .....
- By Anonymous User on 08-24-23
By: Will Wise
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The Revolutionary Genius of Plants
- A New Understanding of Plant Intelligence and Behavior
- By: Stefano Mancuso
- Narrated by: Gibson Frazier
- Length: 4 hrs and 14 mins
- Unabridged
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Do plants have intelligence? Do they have memory? Are they better problem solvers than people? The Revolutionary Genius of Plants - a fascinating, paradigm-shifting work that upends everything you thought you knew about plants - makes a compelling scientific case that these and other astonishing ideas are all true.
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Inaccurate book description
- By windelbo on 02-18-19
By: Stefano Mancuso
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The Words We Live By
- Your Annotated Guide to the Constitution
- By: Linda R. Monk
- Narrated by: Marianne Fraulo, Kevin Stillwell
- Length: 12 hrs and 18 mins
- Unabridged
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The Words We Live By takes an entertaining and informative look at America's most important historical document, now with discussions on new rulings on hot button issues such as immigration, gay marriage, gun control, and affirmative action. Through entertaining and informative annotations, The Words We Live By offers a new way of looking at the Constitution. It reflects a critical, respectful, and appreciative look at one of history's greatest documents.
By: Linda R. Monk
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Breaking Open
- How Your Pain Becomes the Path to Living Again
- By: Jacob Armstrong
- Narrated by: Jacob Armstrong
- Length: 4 hrs and 20 mins
- Unabridged
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Pastor Jacob Armstrong exposes the seven dangerous ways that we commonly seek to avoid a breakdown, showing how these seven ways are stealing life from us, and then walks us through a progression of seven Jesus-ways that move us from merely breaking to breaking open. It is these Jesus-ways that get us to the good stuff: a life filled with hope and opportunity.
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Beautiful mess!
- By J. Mehta on 11-01-23
By: Jacob Armstrong
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Kokoro
- Japanese Wisdom for a Life Well Lived
- By: Beth Kempton
- Narrated by: Beth Kempton
- Length: 6 hrs and 2 mins
- Unabridged
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Join author Beth Kempton on a life-changing pilgrimage through rural Japan in search of answers to some of life's biggest questions: How do we find calm in the chaos and beauty in the darkness? How do we let go of the past and stop worrying about the future? What can an awareness of impermanence teach us about living well?
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Incredible sharing of wisdom
- By Shelly Neto, RN on 11-10-24
By: Beth Kempton
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Wake Up!
- The Powerful Guide to Changing Your Mind About What It Means to Really Live
- By: Lindsay Teague Moreno
- Narrated by: Lindsay Moreno
- Length: 5 hrs and 21 mins
- Unabridged
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Why would you settle for an ordinary life when you have an extraordinary mind? Break your good life into six bite-size pieces so you can live a successful life without regret.
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outstanding
- By Amazon Customer on 08-14-24
a very scientific look of what works
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Real Tips Anyone Can Use to Write Better
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