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A Humble Guide to Fixing Everything in Brand, Marketing, and Sales
- Narrated by: Bret Starr
- Length: 3 hrs and 4 mins
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Publisher's summary
Nearly every tech company I talk to is experiencing performance declines from their tried-and-true sales and marketing strategies—the stuff that used to work really well. Many don’t know why. Is it the economy? Is it a pandemic hangover? Is it internal execution?
While many don’t know why their sales and marketing are in a slump, some others have a general idea about the root cause of the problem. But they don’t know what to do about it. And each new thing they try deepens their frustration with the current state of their sales and marketing performance.
Were marketing people fired? Was sales leadership replaced? Got a new CEO? Did you rebrand? Did you shift strategies and models? Change your message? Implement new MarTech? Build a new website? Switch agencies? Launch new products? Shift budgets? Bring people back to the office? Send them back home? And none of it has worked.
What if I told you that I know why your sales and marketing shit is broken? And what if I told you that I know how to fix it? Would you believe me? And then, what if I proceeded to tell you exactly what to do about it?
Well, that’s what I do in this book. And it will probably scare the hell out of you. Because what I’m here to tell you is that the way we used to do things in sales and marketing—the way most of us are doing things now—just doesn’t work anymore. The “blocking and tackling” era is over, and the road to hell is paved with performance optimizations.
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El libro está bien, pero ES VERSION RESUMIDA
- By alexnvlp on 08-24-23
By: T. Harv Eker
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Million-Dollar Habits
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 2 hrs and 3 mins
- Original Recording
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Rachel Rodgers, personal finance expert and author of the best-selling We Should All Be Millionaires, delivers yet again in her three-part Audible Originals series. In Million Dollar Habits, Rodgers puts forward the habits you would do well to adopt in order to generate wealth. And before she gets to those habits, she first encourages you to raise your financial goals.
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Good foundational information.. ughh
- By JAR on 03-28-24
By: Rachel Rodgers
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
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Six-Figure Side Hustle
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 3 hrs and 42 mins
- Original Recording
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Rachel Rodgers, financial maven and heralded author of We Should All Be Millionaires, has created a groundbreaking new Audible Original series with Six Figure Side Hustle. In this installment of a dynamic three-part audio journey, Rachel unveils the blueprint for turning spare time into a $100,000-per-year side hustle in just three months.
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Not For YOU!
- By S. Seigel on 03-02-24
By: Rachel Rodgers
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How to Day Trade for a Living
- A Beginner's Guide to Trading Tools and Tactics, Money Management, Discipline and Trading Psychology
- By: Andrew Aziz
- Narrated by: Kevin Foley
- Length: 6 hrs and 56 mins
- Unabridged
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Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
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Its a sales pitch
- By Xavier Foley on 02-08-18
By: Andrew Aziz
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The Little Book of Common Sense Investing
- The Only Way to Guarantee Your Fair Share of Stock Market Returns, 10th Anniversary Edition
- By: John C. Bogle
- Narrated by: L. J. Ganser
- Length: 5 hrs and 50 mins
- Unabridged
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The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.
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One star for every point this 5 hour book makes.
- By Matt on 01-31-19
By: John C. Bogle
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Millionaire Mission
- A 9-Step System to Level Up Your Finances and Build Wealth
- By: Brian Preston
- Narrated by: Brian Preston
- Length: 7 hrs and 2 mins
- Unabridged
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Brian Preston, host of The Money Guy Show podcast and co-founder of Abound Wealth Management, lays out a nine-step system for building wealth with the money you already have. Millionaire Mission helps you account for your financial blind spots, overcome the fear of making wrong decisions, and take the guesswork out of what to do with your next dollar.
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Stellar performance by Brian Preston!
- By Matt B on 05-29-24
By: Brian Preston
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The Road Less Stupid
- By: Keith J. Cunningham
- Narrated by: Keith J. Cunningham
- Length: 11 hrs and 32 mins
- Unabridged
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Years ago, after suffering a humiliatingly large dumb tax, it dawned on me that I have a seemingly unlimited ability to hit unforced errors and sabotage my business and financial success. I suspect you do, too. It turns out that the key to getting rich (and staying that way) is to avoid doing stupid things. I don't need to do more smart things. I just need to make fewer dumb mistakes. The vast majority of our dumb tax is a direct result of emotional, overly optimistic, and poorly thought out decisions.
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Couldn't finish it
- By Paul on 08-04-18
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Money. Wealth. Life Insurance.
- How the Wealthy Use Life Insurance as a Tax-Free Personal Bank to Supercharge Their Savings
- By: Jake Thompson
- Narrated by: Alan Caudle
- Length: 1 hr and 27 mins
- Unabridged
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America's elite have been using cash value life insurance to stockpile wealth for centuries. Used correctly, it is better described as a personal bank on steroids, and a financial bunker for tough times. To be clear, this audiobook is not about the typical garbage peddled by most insurance agents. Rather, an alternative to the risky investment strategies taught by Wall Street. It details a highly efficient form of cash value life insurance designed to supercharge your savings and stockpile wealth.
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what the heck was this?
- By Gladys Torres on 10-20-16
By: Jake Thompson
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The Price We Pay
- What Broke American Health Care - and How to Fix It
- By: Marty Makary MD
- Narrated by: Marty Makary MD
- Length: 9 hrs and 29 mins
- Unabridged
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One in five Americans now has medical debt in collections and rising health care costs today threaten every small business in America. Dr Makary, one of the nation's leading health care experts, travels across America and details why health care has become a bubble. Drawing from on-the-ground stories, his research and his own experience, The Price We Pay paints a vivid picture of price-gouging, middlemen and a series of elusive money games in need of a serious shake-up.
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Very important book!
- By Wayne on 05-17-21
By: Marty Makary MD
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Playing with FIRE (Financial Independence Retire Early)
- How Far Would You Go for Financial Freedom?
- By: Scott Rieckens
- Narrated by: Scott Rieckens
- Length: 4 hrs and 37 mins
- Unabridged
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A successful entrepreneur living in Southern California, Scott Rieckens had built a “dream life”: a happy marriage, a two-year-old daughter, a membership to a boat club, and a BMW in the driveway. But underneath the surface, Scott was creatively stifled, depressed, and overworked trying to help pay for his family’s beach-town lifestyle. Then one day, Scott listened to a podcast interview that changed everything.
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Unrelatable and nauseatingly privileged
- By Phil Royer on 03-25-19
By: Scott Rieckens
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Misbehaving
- The Making of Behavioral Economics
- By: Richard H. Thaler
- Narrated by: L. J. Ganser
- Length: 13 hrs and 35 mins
- Unabridged
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Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.
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Great book if it's your first about Behav. Econ
- By Jay Friedman on 09-30-15
What listeners say about A Humble Guide to Fixing Everything in Brand, Marketing, and Sales
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 02-28-24
Read Non Stop Until I finished.
Really great concepts here about focusing on the right parts of a business instead of focusing on the typical metrics. Bret’s ideas about rethinking the funnel won’t stop stirring around my marketing brain. I would’ve loved more depth on the solutions/where to go from here, but the foundational concept has me excited about rethinking my approach and where I allocate my resources.
Quick read with some nice whit sprinkled throughout. Definitely worth investing your time for the ideas in this book.
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- Erick
- 10-17-23
Holistic customer experience
Highly recommended for those that are looking to rejuvenate their brand, sales and marketing vs. optimizing their existing processes and tools.
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- shad mcneil
- 12-13-23
Simplistic and Poignant
I think it would be easy to dismiss this story as somewhat reductionistic or an oversimplification of monumental changes that need to occur in savvy tech companies — but it truly provides a new foundation and clearly explains the downstream effect of that new stable foundation. I’m very motivated upon reading it!
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- Ryan Allenbach
- 06-11-24
Brand Genius: Breaks the script!
Bret breaks down what has felt like a squishy, amorphous subject into a manageable process grounded in both a contrarian yet pragmatic approach to the world. I have the physical copy as well and have recommended this book to a dozen close friends.
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