
Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success
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Narrated by:
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Chris Abell
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By:
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Joshua Seiden
In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service - and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.
Using outcomes creates focus and alignment. It eliminates needless work. And it puts the customer at the center of everything you do. Setting goals as outcomes sounds simple, but it can be hard to do in practice. This book is a practical guide to using outcomes to guide the work of your team.
©2019 Joshua Seiden (P)2019 Joshua SeidenListeners also enjoyed...




















Critic reviews
"Josh’s crisp volume brims with insight about how to fly at just the right level - the level of outcomes. If you’ve ever wondered how M your MVP should be, or how to get more R in your OKRs, this book will help." (Nick Rockwell, CTO, NY Times)
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Brief and concise
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Great use of time
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Clear way results and out of routines
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Good short read
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Quick and Value Add Read
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The second half was about implementing an outcome focused approach within your team and company as a whole.
Quick, informative, and easy to understand
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Short, yet thorough explanation: outcome thinking
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Still, some things were missing.
The stories had happy endings and didn't address the usual messy realities.
Lacked approaches to internal organizational systems where outcomes are made up of leading indicators that aren't measured or leaders at different levels disagree about what outcomes matter.
Lacked effective approaches for organizations that tend toward the typical blame-the-person culture that avoids examining the impact of systems. (The type of organizational culture that W. Edwards Deming tried to transform is still alive and well.)
Great ideas. Well explained. a little incomplete.
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audio book is an old edition and missing a chapter
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skipped chapter 4
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