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Advertising in America
- What Works, What Doesn't, and Why
- Narrated by: Roy H. Williams
- Length: 6 hrs and 14 mins
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Publisher's summary
In these presentations, you will hear the Wizard as he speaks to business owners, and private sessions in which he speaks directly to your staff. The Wizard says things that can only be said behind closed doors. Deep training. Things you've never heard about copy writing, scheduling, and comparative media analysis. He also explains how, why, and when to have those hard conversations with clients.
Chosen by editor Eric Rhoads to be a permanent, featured columnist in Radio Ink, the Wizard brings a truly unique perspective to radio. Though his firm currently has 52-week schedules airing on more than 550 radio stations, his company does not specialize in radio. So why do they use newspaper only for classified ads and why do they buy TV schedules on less than 40 stations in America?
Because radio advertising usually represents the highest and best use of his clients' ad dollars, that's why!
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- Unabridged
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In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.
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Lot of talk about a simple concept
- By Andrea on 09-05-16
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
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F--k Your Feelings: Master Your Mind, Accomplish Anything and Become a More Significant Human
- By: Ryan Munsey
- Narrated by: Ryan Munsey
- Length: 9 hrs and 15 mins
- Unabridged
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95 percent of decisions are based on feelings. Not logic. Not rational thought. Feelings. Can you feel the pull of emotions, hunger, guilt, pain, jealously, depression, and everything else weighing on every decision that you make? Business owners, entrepreneurs, regular people looking to get in shape, anyone with a goal that isn't terrified of tough love - you need to listen to F--k Your Feelings - as soon as possible! In this audiobook you'll learn how to use personal mind control techniques to control the way your brain is wired and much more.
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Science heavy for those of us who want the why
- By Beth T. Irwin on 10-29-18
By: Ryan Munsey
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Caffeine
- How Caffeine Created the Modern World
- By: Michael Pollan
- Narrated by: Michael Pollan
- Length: 2 hrs and 2 mins
- Original Recording
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Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
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Leaves much to be desired
- By Melody H on 02-02-20
By: Michael Pollan
What listeners say about Advertising in America
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Terrible snake
- 06-30-17
The best book on advertising
This is my new bible on advertising. It's about radio ads but if you learn what's in this book you will know more than 99% of online marketers.
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2 people found this helpful
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- J. Drake
- 04-29-19
Great Content - Hard to LIsten
Even though almost 20 years old, this book/seminar has a wealth of knowledge on principles you should learn if you are in marketing. You just have to slug through the presentation to get it. I wish it were a book read by a hired professional, but then again, I would expect that most of the good stuff here was presented in Roy's earlier book, Wizard of Ads. Roy presents this seminar to an audience and you get the impression he has a lot of pent up irritation at people in his industry and it comes out in his speaking. He also has a small number of trite phrases that he repeats over and over and over again that make you want to quit listening, but you finally decide to keep going because of the good ideas he is presenting. And, he has a good number of personal anecdotes to successfully illustrate. He also repeats himself at every point like a preacher who is trying to stretch a sermon out... Repeats himself until you finally want to get your money back. Its too bad. If someone else were to read the transcript, I would give it high marks.
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- S. Engelhardt
- 05-22-20
Awesome info
Always good information from Roy Williams. Has energized me....
I'm already coming up with new ideas for my clients.
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- Lawrence
- 06-21-18
best tips for creating advertising materials ever!
this book has the best tips and tactics for creating effective advertising ever! good for any type of ads.
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- Texas Brett
- 03-09-20
Classic Roy Williams genius....
this recording is nigh on 18 years old, but it's still every bit as true and powerful as it was when he recorded it back in 2003. it's exactly what Roy has taught all along, but it's great to hear this refresher. (It reminds me of important rules of marketing and advertising that I sometimes forget.)
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