Advertising in America
What Works, What Doesn't, and Why
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Narrated by:
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Roy H. Williams
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By:
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Roy H. Williams
About this listen
In these presentations, you will hear the Wizard as he speaks to business owners, and private sessions in which he speaks directly to your staff. The Wizard says things that can only be said behind closed doors. Deep training. Things you've never heard about copy writing, scheduling, and comparative media analysis. He also explains how, why, and when to have those hard conversations with clients.
Chosen by editor Eric Rhoads to be a permanent, featured columnist in Radio Ink, the Wizard brings a truly unique perspective to radio. Though his firm currently has 52-week schedules airing on more than 550 radio stations, his company does not specialize in radio. So why do they use newspaper only for classified ads and why do they buy TV schedules on less than 40 stations in America?
Because radio advertising usually represents the highest and best use of his clients' ad dollars, that's why!
©2001 Wizard Academy Press & Roy H. Williams (P)2001 Wizard Academy Press & Roy H. WilliamsListeners also enjoyed...
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The Ideal Team Player
- How to Recognize and Cultivate the Three Essential Virtues: A Leadership Fable
- By: Patrick M. Lencioni
- Narrated by: Stephen Hoye
- Length: 5 hrs and 3 mins
- Unabridged
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In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.
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Lot of talk about a simple concept
- By Andrea on 09-05-16
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Manifest Now
- By: Idil Ahmed
- Narrated by: Idil Ahmed
- Length: 4 hrs and 23 mins
- Unabridged
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Manifest Now provides a step-by-step guide with tools, techniques, and proven strategies to raise your frequency and create the reality you want. This audiobook is designed to guide you through the mental, physical, and spiritual aspects of manifesting and creating all that your heart desires. You'll learn how to start removing mental and emotional blocks so you can rediscover that manifesting is your natural birthright. You'll feel more confident, reconnected, and powerful as you listen.
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This is my first review of 2 years subscribed!
- By Rodrigo on 02-22-19
By: Idil Ahmed
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How I Get It Done
- By: Shereen Marisol Meraji
- Narrated by: Shereen Marisol Meraji
- Length: 9 hrs and 53 mins
- Original Recording
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In a series of deeply moving and inspiring conversations, host Shereen Marisol Meraji connects with successful women from all walks of life to reveal how they manage their careers and every aspect of their lives. Based on the long-running column from The Cut and New York Magazine.
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Relatable, helpful, and beautifully produced.
- By Anonymous User on 09-07-24
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Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
- Domina el juego de la riqueza [Mastering the Inner Game of Wealth]
- By: T. Harv Eker
- Narrated by: Ivan Villanueva
- Length: 2 hrs and 17 mins
- Unabridged
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El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
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El libro está bien, pero ES VERSION RESUMIDA
- By alexnvlp on 08-24-23
By: T. Harv Eker
What listeners say about Advertising in America
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Terrible snake
- 06-30-17
The best book on advertising
This is my new bible on advertising. It's about radio ads but if you learn what's in this book you will know more than 99% of online marketers.
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2 people found this helpful
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- J. Drake
- 04-29-19
Great Content - Hard to LIsten
Even though almost 20 years old, this book/seminar has a wealth of knowledge on principles you should learn if you are in marketing. You just have to slug through the presentation to get it. I wish it were a book read by a hired professional, but then again, I would expect that most of the good stuff here was presented in Roy's earlier book, Wizard of Ads. Roy presents this seminar to an audience and you get the impression he has a lot of pent up irritation at people in his industry and it comes out in his speaking. He also has a small number of trite phrases that he repeats over and over and over again that make you want to quit listening, but you finally decide to keep going because of the good ideas he is presenting. And, he has a good number of personal anecdotes to successfully illustrate. He also repeats himself at every point like a preacher who is trying to stretch a sermon out... Repeats himself until you finally want to get your money back. Its too bad. If someone else were to read the transcript, I would give it high marks.
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- S. Engelhardt
- 05-22-20
Awesome info
Always good information from Roy Williams. Has energized me....
I'm already coming up with new ideas for my clients.
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- Lawrence
- 06-21-18
best tips for creating advertising materials ever!
this book has the best tips and tactics for creating effective advertising ever! good for any type of ads.
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- Texas Brett
- 03-09-20
Classic Roy Williams genius....
this recording is nigh on 18 years old, but it's still every bit as true and powerful as it was when he recorded it back in 2003. it's exactly what Roy has taught all along, but it's great to hear this refresher. (It reminds me of important rules of marketing and advertising that I sometimes forget.)
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