Barrel-Aged Stout and Selling Out
Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business
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Narrated by:
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Charles Constant
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By:
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Josh Noel
About this listen
Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light, bland, and cheap beers, John Hall and his son Greg brought European flavors to America. With distribution in two dozen states, two brewpubs and status as one of the twenty biggest breweries in the United States, Goose Island became an American success story and was a champion of craft beer.
Then, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned. Josh Noel broke the news of the sale in the Chicago Tribune, and he covered the resulting backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war.
Anheuser-Busch has since bought four other craft breweries, and from among the outcry rises a question that Noel addresses through personal anecdotes from industry leaders: how should a brewery grow?
©2018 Josh Noel (P)2018 TantorListeners also enjoyed...
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How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands after barely a whimper of a fight? With timing - and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. From the very heart of America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide-reaching and profound.
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Good Story but Narration Can be Annoying
- By Ken on 10-21-11
By: Julie MacIntosh
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The Wawa Way
- How a Funny Name and Six Core Values Revolutionized Convenience
- By: Bob Andelman, Howard Stoeckel
- Narrated by: Dana Hickox
- Length: 6 hrs and 12 mins
- Unabridged
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Grahame Wood opened the first Wawa Food Market in 1964 as an outlet for Wawa dairy products. Since then, the convenience store has grown into a well-known company that competes against the biggest industry players in the world in three areas: fuel, convenience, and food, all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and begun to play on the national field. How did it happen?
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Great outline for success at anything...
- By Friend on 09-29-15
By: Bob Andelman, and others
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The House of Mondavi
- The Rise and Fall of an American Wine Dynasty
- By: Julia Flynn Siler
- Narrated by: Alan Sklar
- Length: 17 hrs and 13 mins
- Unabridged
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Set in California's lush Napa Valley and spanning four generations of a talented and visionary family, The House of Mondavi is a tale of genius, sibling rivalry, and betrayal. From 1906, when Italian immigrant Cesare Mondavi passed through Ellis Island, to the Robert Mondavi Corporation's 21st-century battle over a billion-dollar fortune, award-winning journalist Julia Flynn Siler brings to life both the place and the people in this riveting family drama.
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LESS EXCITING THAN WATCHING GRAPES GROW
- By The Louligan on 11-27-09
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- By: Patrick Hanlon
- Narrated by: Alan Sklar
- Length: 7 hrs and 50 mins
- Unabridged
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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Good book, hard to stay interested
- By Axiom Brevity on 11-21-16
By: Patrick Hanlon
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Frenemies
- The Epic Disruption of the Ad Business (And Everything Else)
- By: Ken Auletta
- Narrated by: Jonathan Todd Ross
- Length: 12 hrs and 3 mins
- Unabridged
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.
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Good; not for beginners
- By DV on 10-05-18
By: Ken Auletta
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Alibaba
- The House That Jack Ma Built
- By: Duncan Clark
- Narrated by: Jim Meskimen
- Length: 9 hrs and 9 mins
- Unabridged
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In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba's $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and presidents around the world, Jack is an icon for China's booming private sector.
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Strange: Best part of story happens "off-screen"
- By Tristan on 09-02-16
By: Duncan Clark
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Small Giants
- Companies That Choose to Be Great Instead of Big, 10th Anniversary Edition
- By: Bo Burlingham
- Narrated by: Bo Burlingham, Sean Pratt
- Length: 10 hrs and 47 mins
- Unabridged
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It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.
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fantastic book for small company builders
- By Amazon Customer on 08-01-17
By: Bo Burlingham
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You Only Have to Be Right Once
- The Unprecedented Rise of the Instant Tech Billionaires
- By: Randall Lane
- Narrated by: Walter Dixon
- Length: 5 hrs and 36 mins
- Unabridged
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Over the last three years, Forbes has published in depth profiles of this new batch of billionaires, including the founders of Spotify, Dropbox, Tumblr, and Twitter. Now, in a compilation introduced and updated by Forbes editor Randall Lane, fans and critics alike will get a comprehensive look at who these super-entrepreneurs are and what they say about their own success and their plans for the future.
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Awesome book!
- By Jamal Love on 06-17-15
By: Randall Lane
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Judgment of Paris
- California vs. France and the Historic 1976 Paris Tasting That Revolutionized Wine
- By: George M. Taber
- Narrated by: Sean Runnette
- Length: 13 hrs and 56 mins
- Unabridged
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The Smithsonian's National Museum of American History houses, amid its illustrious artifacts, two bottles of wine: a 1973 Stag's Leap Wine Cellars Cabernet Sauvignon and a 1973 Chateau Montelena Chardonnay. These are the wines that won at the now-famous Paris Tasting in 1976, where a panel of top French wine experts compared some of France's most famous wines with a new generation of California wines. Little did they know the wine industry would be completely transformed as a result....
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Only for the wine-obsessed
- By History on 12-01-11
By: George M. Taber
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Empire State of Mind
- How Jay-Z Went from Street Corner to Corner Office
- By: Zack O'Malley Greenburg
- Narrated by: Sean Pratt
- Length: 5 hrs and 35 mins
- Unabridged
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Some people think Jay-Z is just another rapper. Others see him as just another celebrity/mega-star. The reality is, no matter what you think Jay-Z is, he is first and foremost a business. And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle. This audiobook explains just how Jay-Z propelled himself from the bleak streets of Brooklyn to the heights of the business world.
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It was ok
- By Michelle M. on 01-03-17
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Bourbon Empire
- The Past and Future of America's Whiskey
- By: Reid Mitenbuler
- Narrated by: Brian O'Neill
- Length: 10 hrs and 23 mins
- Unabridged
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Unraveling the many myths and misconceptions surrounding America's most iconic spirit, Bourbon Empire traces a history that spans frontier rebellion, Gilded Age corruption, and the magic of Madison Avenue. Whiskey has profoundly influenced America's political, economic, and cultural destiny, just as those same factors have inspired the evolution and unique flavor of the whiskey itself.
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Great whiskey history great American history
- By Larry G. on 06-16-15
By: Reid Mitenbuler
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The Intelligent Entrepreneur
- By: Bill Murphy Jr.
- Narrated by: Fred Berman, L. J. Ganser
- Length: 12 hrs and 35 mins
- Unabridged
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In 1998, three Harvard Business School graduates - two men and one woman - turned down six-figure salaries at big corporations, bet on themselves, and launched their own new companies. By their 10-year reunion, their audacity had paid huge dividends. They'd made many millions of dollars, created hundreds of jobs and left their mark on the world. The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders did it.
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Terrible waste $ and a lot of time
- By David on 01-23-11
By: Bill Murphy Jr.
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Comic Shop
- The Retail Mavericks Who Gave Us a New Geek Culture
- By: Dan Gearino
- Narrated by: Douglas R. Pratt
- Length: 7 hrs and 29 mins
- Unabridged
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The early 1970s saw the birth of the modern comic book shop. Its rise was due in large part to a dynamic entrepreneur, Phil Seuling. His direct market model allowed shops to get comics straight from the publishers, bypassing middlemen. Stores could better customize their offerings and independent publishers could now access national distribution. In this way, shops opened up a space for quirky ideas to gain an audience and helped transform small-press series, from Teenage Mutant Ninja Turtles to Bone, into media giants.
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A good listen.
- By Amazon Customer on 08-30-20
By: Dan Gearino
What listeners say about Barrel-Aged Stout and Selling Out
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Kimberly
- 09-15-22
I am not a beer drinker
Although I do not drink any kind of beer I enjoyed the book. I never knew how much large beer corporations impacted the craft beer industry. This was a book for my book club, that meets in a craft brewery and I am interested to hear what the group thought of the book.
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- Charlie Parker
- 06-26-19
Great story about craft beer
I was reluctant to purchase this book after reading some reviews about how jumbled the stories were. And as I do agree there is some back and forth between the AB perspective and Goose Island perspective, I thought it was incredibly enjoyable to listen too overall. It was another craft beer vs big beer brand book but the perspective this book gave has been much more in depth than all the other ones I have listened to. I definitely recommend a listen for anyone interested in business, strategy and gaining perspective about business and the beer business specifically.
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- Sandra
- 05-12-21
interesting ride
Great ride down beer memory lane in Chicago. As someone who worked with the beer business for almost 18 years this was an interesting inside look at the sale of one of my favorite breweries. Still love Goose Island; and the complicated relationship between big beer, distributors and the all important craft beer consumers.
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- Josh Button
- 03-15-19
The Big Business of Craft Beer
A history of craft beer and big beer's acquisition of craft brands. Told in alternating chapters through the eyes of Goose Island and Anheuser Busch.
Well worth the listen for anyone interested in beer or business.
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- Amazon Customer
- 08-30-19
great book on beer history..
well written book on history of beer in America from the 90s to today. if you enjoy beers of different flavors and are interested in how we got to this point in beer, its worth it
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- JMc
- 06-12-19
Indepth account of the last 30 years
Very informative, jumps around a bit, but tells the tale well. The bias is on the craft side, but that was to be expected.
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- Archers
- 02-25-19
An impartial look at USA's craft battle against AB
Very good story and ok narration. The overuse of the term "Worlds largest beer company" was a bit distracting when he could have just said AB InBev.
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- Koren
- 12-14-18
A wealth of information for craft beer fans
Very impressed with this book. It allows you to understand what really happened with the acquisitions and takeovers by AB InBev. Take all the information at face value and make your own decisions...will you continue to buy BIG BEER?
Instagram: @crafty_colin
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- jlareau
- 10-24-18
craft beer fans will love this book!
it was great to understand the history of the legendary BCBS, as well as AB INBev first major acquisition.
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- Encino Man
- 09-09-18
Two Books in One Nut One of Them Not So Good
The 2nd 1/2 of the book focuses on the overall craft industry. It’s pretty good. Unfortunately the first 1/2 of the book appears to be not much more than rehashing Goose Island press releases filled with adjectives such as “brilliant,” “groundbreaking” etc. to the point that you wonder if this wasn’t ghost written by the Goose Island founders. The author does his best to paint a positive picture of Greg Hall (son of the owner) but that proves to be impossible since Greg is such a tool that no amount of whitewashing can hide it. Overall just an okay book.
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2 people found this helpful