Born to Build
How to Build a Thriving Startup, a Winning Team, New Customers and Your Best Life Imaginable
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Narrated by:
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Braden Wright
About this listen
People will ask you throughout your life, “Where do you work?” and “What do you do?” They never ask you, “What are you building?”
When conversations change to “What are you building?” the world will change.
Written for anyone trying to figure out how to make the most of their lives, Born to Build seeks to inspire entrepreneurs and ambitious, self-motivated people to build something that will change the world. A builder’s venture could be a small business that grows into a mammoth enterprise, a thriving new division in an existing company, a nonprofit, a social enterprise, a church, a school — anything that creates economic growth and makes a lasting impact on society.
Born to Build is written by Gallup Chairman and CEO Jim Clifton and Sangeeta Badal, Ph.D., Principal Scientist for Gallup’s Entrepreneurship and Job Creation initiative, and is grounded in years of research. This book goes beyond the conventional economics-based business training and instead offers a uniquely psychological approach to venture building. It gives readers the tools and techniques they need to understand who they are, what motivates them and what they can build — and how. By following the practical steps in Born to Build, readers will have the tools to build a sustainable and profitable venture of any size from scratch.
Central to the book is a code that allows readers to take Gallup’s Builder Profile 10 (BP10) assessment, which identifies their innate talents and motivations and shows them how to make the most of their talents to build a successful enterprise.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Note: When you get this title, we’ll send you a unique code to access its accompanying online material.©2018 Gallup, Inc. (P)2018 Brilliance Publishing, Inc., all rights reserved.Listeners also enjoyed...
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Solving Problems with Design Thinking
- Ten Stories of What Works
- By: Jeanne Liedtka, Andrew King, Kevin Bennett
- Narrated by: Dina Pearlman
- Length: 7 hrs and 19 mins
- Unabridged
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Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.
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Excellent book for design thinkers
- By Amazon Customer on 11-16-16
By: Jeanne Liedtka, and others
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Black Faces in High Places
- 10 Strategic Actions for Black Professionals to Reach the Top and Stay There
- By: Randal D. Pinkett, Jeffrey A. Robinson
- Narrated by: Ron Butler
- Length: 9 hrs and 55 mins
- Unabridged
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Black Faces in High Places is the essential guide for Black professionals who are moving up through their organizations or industries but need a roadmap for how to get to the top and stay there. Based on the authors' considerable experiences in business, in the public eye, and as a minority, the book shows how African-American professionals can (and must) think and act both entrepreneurially and "intrapreneurially".
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purchased by accident, too much one way
- By mimi on 02-22-22
By: Randal D. Pinkett, and others
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Under New Management
- How Leading Organizations Are Upending Business as Usual
- By: David Burkus
- Narrated by: Rich Orlow
- Length: 6 hrs and 31 mins
- Unabridged
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A provocative work that challenges the traditional and widely accepted principles of business management - and proves that they are outdated, outmoded, or simply don't work. Do open floor plans really work? Are there companies that put their employees' welfare first, and their clients second? Are annual performance reviews necessary? Dr. David Burkus is a highly regarded and increasingly influential business school professor who challenges many of the established principles of business management.
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information age work assembly line management
- By A. Davis on 04-15-16
By: David Burkus
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Attacker's Advantage
- Turning Uncertainty into Breakthrough Opportunities
- By: Ram Charan
- Narrated by: Mark Bramhall
- Length: 6 hrs and 8 mins
- Unabridged
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In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.
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Fantastic book - volume lower than usual
- By James Gajewski on 06-14-15
By: Ram Charan
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Lead and Disrupt
- How to Solve the Innovator's Dilemma
- By: Charles A. O'Reilly III, Michael L. Tushman
- Narrated by: James Foster
- Length: 8 hrs and 36 mins
- Unabridged
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In the past few years, a number of well-known firms have failed; think of Blockbuster, Kodak, or RadioShack. When we hear about their demise, it often seems inevitable - a natural part of "creative destruction." But closer examination reveals a disturbing truth: Companies large and small are shuttering more quickly than ever. What does it take to buck this trend? The simple answer is: ambidexterity. Firms must remain competitive in their core markets, while also winning in new domains.
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Very very inspirational to me.
- By Fábio on 06-12-17
By: Charles A. O'Reilly III, and others
What listeners say about Born to Build
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Jeff Miller
- 08-30-19
Enjoyed the book a lot
The book has clear goals and hits the mark mostly. Some of the grandiose claims that it will guide you on your path is met with some superficial explanations. However, it attains the most important goal in explaining the 3 types of people and personality types required to push along a business successfully.
I would recommend this book.
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- Diana_loves_audiobooks
- 06-09-18
Powerful perspective shift
Different and Interesting to combine audio with the PDF. A shorter book but packs a powerful shift of POV. Helped me see things in my business approaches that worked (and that haven't, and perhaps why), and how to improve. Plus, this is Gallup! The audiobook allowed me to listen again and reinforce points. I liked the narrator for not making me feel stupid with so much information being said in a way that was easily understood... and really well read, too, particularly for all of the profiles that this book speaks to. I felt it was credit worthy.
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2 people found this helpful
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- Denny
- 09-13-19
Great book for those looking to be better entrepreneurs. So good I will be listening to again.
Great tips for entrepreneurs. I’ve taken the test and it is accurate. This book helps to improve weaknesses and grow strengths. Very applicable and detailed review of personalities and recommendations.
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- Orange Monkey
- 09-26-20
EARTHSHAKINGLY good book - the CODE SUCKS
Among all the 100s of books in this area that I've read, this is a true North Star-booster, that will simply identify who you are, where you fit in (no fuss, no-nonsense, no pretending, you are who you are), and what other pieces to the puzzle you need to find. IT'S AWESOME, especially with the great accompanying PDF.
HOWEVER, and this is CRUCIAL FEEDBACK TO AUDIBLE AND GALLUP: MUCH NEEDED IMPROVEMENT NEEDED TO SUPPLY THE CODE FOR THE ASSESSMENT
1) I never got the code in an email
2) Spent about 2 hours in support with Audible, finally I was asked to return the book, and repurchase it, about an hour later I did get the code
2 hours?! The book therefore costs essentially $200
3) Then, I used the code on Gallup, it went through
4) It asked me to log-in with my old emailadress to an older account (that I had forgotten about)
5) Then a page just flashed up, "code used", here is your report
6) I was presented with a REPORT without having taken the assessment (perhaps I had, like 3 years ago, but certainly NOT now and with THIS code) - a report that also after I closed the page can't be found (IF I ever did an old one)
7) I emailed Gallup, got an automated reply that it would take them 48 h to get back to me, still haven't heard anything and I'm sure I'll have to fight to get a new code or this one restored
In summary:
This simply SUCKS, it's too complicated, too time-consuming. The assessment apparently takes about 30 min, geting the freaking code takes HOURS, and we've all paid for it?!
Unless you can deliver on your promise I think this needs to be completely reworked. I'm very disappointed and not happy with the time I've had to spend on this - still not being able to take the assessment, a couple more hours will probably be necessary.
I'D GIVE NEGATIVE 5 STARS for this, it needs to escalated as a bigger problem, and resolved.
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1 person found this helpful
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- Zsolt S.
- 10-13-18
Pretty boring “to do” style...
It said how great “builders” achieve great things by “building” - then followed the storyline of a lone enterpreneur trying to sell food and a group of programmers trying to code. Nothing “great” there.
I would have enjoyed listening to their stories and challanges while going in to see how these principles apply, but these were examples, case studies at best and not true stories.
The actor reading this is I guess has no idea about the content or principles, I am assuming because he is not an enterpreneur but a voice actor, this made the experience pretty dull.
I will return this book
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- Peter Cox
- 06-04-18
The narrator is a robot, the tools you unlock are worth it
Born to build Book review
First off, and it pains me a little to say this, but it is a departure from other Gallup assessment books.
The usual vigor and excitement of the book is sucked away in part by the uncharacteristically narrow target group, and pretentiously robotic voice of the narrator that borders on the wrong side of the uncanny Valley.
Precision in speech may be important in business, but we are at quantum physics level apparently for this book that would do better with the a looser feel. Although the apparent target audience is more of a “Type A” personality, I think even the strongest of personalities will find the performance to be lacking heart.
I say it seems to be geared toward “Type A” readers because its reads like a manual for a multilevel marketing salesman.
I do believe Gallup has very helpful and good information, however I feel this addition to be a little bit of a slip.
Not only in the delivery, but also perhaps in the motive. When this particular idea first arrived on the Gallup seen, it was more descriptive and perhaps more helpful in the initial process. Before, the assessment would give you a rundown on how intensely each of the 10 strengths factories in to your building efforts. Now, they will show you your strengths in order, but the intensity is something that can only be unlocked when using the services of an expensive mentor or coach. That is my current understanding, as I have done a lot of searching on the new format, I have unlocked all of the regular consumer codes by purchasing them. And did not find the intensity as an option.
I was told by Gallup years ago after I purchased the entrepreneurial strengths code that I would be receiving a book that had been written shortly there after. I never received that book, and had to purchase this new version with seemingly less information. What I will say, is that the tools found online for starting and planning a business have been quite worth the investment of the book.
Although I am a large proponent and evangelist for strengths-based research and knowledge, I would not recommend the current version of BP 10 in book form. The assessment, and the tools found on their website are the only things I found truly helpful.
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1 person found this helpful