Sigmund Freud (1856-1939) reveals himself in this autobiography, which is simultaneously an account of the early history of psychoanalysis, to have been an outsider from the start. This fascinating account describes the journey of a young, Jewish doctor setting out to find his way in the world of professional medicine, his relationships and collaborations, friendships made and lost and his investigations into cocaine, hypnosis and the cathartic method which contributed to the evolution of his conceptual framework and practices.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Here are three key works by Sigmund Freud which, published in the first decades of the 20th century, underpinned his developing views and had such a dramatic effect on world society. In the uncompromising Three Essays on the Theory of Sexuality (1905), he declared that 'sexual aberrations' are not limited to the insane but exist in 'normal' people to a greater or lesser degree. The three essays are divided between sexual perversions, childhood sexuality and puberty.

What are the most common dreams and why do we have them? What does a dream about death mean? What do dreams of swimming, failing, or flying symbolize? First published by Sigmund Freud in 1899, The Interpretation of Dreams considers why we dream and what it means in the larger picture of our psychological lives.

Richard Dawkins' brilliant reformulation of the theory of natural selection has the rare distinction of having provoked as much excitement and interest outside the scientific community as within it. His theories have helped change the whole nature of the study of social biology, and have forced thousands to rethink their beliefs about life.

In this landmark book of popular science, Daniel E. Lieberman - chair of the department of human evolutionary biology at Harvard University and a leader in the field - gives us a lucid and engaging account of how the human body evolved over millions of years, even as it shows how the increasing disparity between the jumble of adaptations in our Stone Age bodies and advancements in the modern world is occasioning this paradox: greater longevity but increased chronic disease.

If we all want love, why is there so much conflict in our most cherished relationships? To answer this question we must look into our evolutionary past, argues prominent psychologist David M. Buss. Based one of the largest studies of human mating ever undertaken, encompassing more than 10,000 people of all ages from 37 cultures worldwide, The Evolution of Desire is the first work to present a unified theory of human mating behavior.

Jonathan Haidt skillfully combines two genres-philosophical wisdom and scientific research-delighting the listener with surprising insights. He explains, for example, why we have such difficulty controlling ourselves and sticking to our plans; why no achievement brings lasting happiness, yet a few changes in your life can have profound effects, and why even confirmed atheists experience spiritual elevation.

The Psychopathology of Everyday Life, which appeared first in 1901 and was then expanded in a series of subsequent editions, has proved to be one of Freud's most popular works, and one of his most influential during his lifetime. It was here that he proposed that many slips and errors of memory common to the average man in everyday life actually signals unconscious issues that beset the individual, and, if examined, can be extremely revealing.

Whether it's in a cockpit at takeoff or the planning of an offensive war, a romantic relationship or a dispute at the office, there are many opportunities to lie and self-deceive - but deceit and self-deception carry the costs of being alienated from reality and can lead to disaster. So why does deception play such a prominent role in our everyday lives? In short, why do we deceive?

Robert Greene is a master guide for millions of listeners, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding, and mastery. Now he turns to the most important subject of all - understanding people's drives and motivations, even when they are unconscious of them themselves. Whether at work, in relationships, or in shaping the world around you, The Laws of Human Nature offers brilliant tactics for success, self-improvement, and self-defense.

Modern Man in Search of a Soul is the classic introduction to the thought of Carl Jung. Along with Freud and Adler, Jung was one of the chief founders of modern psychiatry. In this book, Jung examines some of the most contested and crucial areas in the field of analytical psychology: dream analysis, the primitive unconscious, and the relationship between psychology and religion.

Benedict de Spinoza's Ethics, first published in 1677, constitutes a major systematic critique of the traditional and religious foundations of philosophical thought. In it, Spinoza follows a logical step-by-step format consisting of definitions, axioms, propositions, proofs, and corollaries to create a comprehensive inquiry into the truth about God, nature, and humans' place within the universe. From these broad metaphysical themes, Spinoza derives what he considered to be the highest principles of religion and society and lays out an ethical system in which reason is the supreme value.

What does everyone in the modern world need to know? Renowned psychologist Jordan B. Peterson's answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research. Humorous, surprising, and informative, Dr. Peterson tells us why skateboarding boys and girls must be left alone, what terrible fate awaits those who criticize too easily, and why you should always pet a cat when you meet one on the street.

Schopenhauer was just 30 when his magnum opus, Die Welt als Wille und Vorstellung, a work of considerable learning and innovation of thought, first appeared in 1818.

Much to his chagrin and puzzlement (so convinced was he of its merits), it didn't have an immediate effect on European philosophy, views and culture. It was only decades later that it was recognised as one of the major intellectual landmarks of the 19th century.

Sigmund Freud (1856-1939) is remembered as the father of psychoanalysis. Civilization and Its Discontents (1930) is one of his key works, written three decades after his seminal book The Interpretation of Dreams. In it he considers the conflict between the needs of the individual acting both egotistically and altruistically in the pursuit of happiness and the myriad demands of civilised society and the ensuing tensions this clash of needs and demands generates.

lf a man cannot stand freedom, he will probably turn fascist. This, in the fewest possible words, is the essential argument in this modem classic, Escape from Freedom. The author, Erich Fromm, is a distinguished psychologist, late of Berlin and Heidelberg, now of New York City.

Immanuel Kant's Fundamental Principles of the Metaphysics of Morals, first published in 1785, lays out Kant's essential philosophy and defines the concepts and arguments that would shape his later work. Central to Kant's doctrine is the categorical imperative, which he defines as a mandate that human actions should always conform to a universal, unchanging standard of rational morality.

A Short History of Ethics is a significant contribution written by one of the most important living philosophers. It remains an important work, ideal for all students interested in ethics and morality.

Kant published this work in 1795, during the aftermath of the American Revolution and the French Revolution. The high hopes of the European Enlightenment had been dampened by the Reign of Terror in which tens of thousands of people died, and the perpetual cycle of war and temporary armistice seemed to be inescapable. Kant's essay is best known as an early articulation of the idea of a league of nations that could bring an end to all hostilities. Today, the United Nations continues to pursue that dream, but lasting peace still seems to be wishful thinking.

Considered by many to be Hannah Arendt's greatest work, published as she neared the end of her life, The Life of the Mind investigates thought itself, as it exists in contemplative life. In a shift from her previous writings, most of which focus on the world outside the mind, this work was planned as three volumes that would explore the activities of the mind considered by Arendt to be fundamental. What emerged is a rich, challenging analysis of human mental activity, considered in terms of thinking, willing, and judging.

'The two foes of human happiness are pain and boredom.' Arthur Schopenhauer (1788-1860) was one of the most influential philosophers of the 19th century because his humanistic, atheistic, if pessimistic views chimed with a new secularism that was emerging from a Western society dominated by religion. Despite his rather forbidding image (and a few outdated views), he is one of the most approachable German philosophers, and this is certainly evident in these two key works, The Wisdom of Life and Counsels and Maxims.

Hannah Arendt's insightful observations of the modern world, based on a profound knowledge of the past, constitute an impassioned contribution to political philosophy. In Between Past and Future, Arendt describes the perplexing crises modern society faces as a result of the loss of meaning of the traditional key words of politics: justice, reason, responsibility, virtue, and glory. Through a series of eight exercises, she shows how we can redistill the vital essence of these concepts and use them to regain a frame of reference for the future.

This metaphysical self-help classic instills happiness within and urges individuals to pursue a content life without sin, boredom, or contempt. Written decades ago with post-war depression in mind, this text has transcended time and continues to give applicable advice for modern-day individuals.

Modern Man in Search of a Soul is the classic introduction to the thought of Carl Jung. Along with Freud and Adler, Jung was one of the chief founders of modern psychiatry. In this book, Jung examines some of the most contested and crucial areas in the field of analytical psychology: dream analysis, the primitive unconscious, and the relationship between psychology and religion.

Alan Watts examines the problem of humans in a seemingly hostile universe in ways that question the social norms and illusions that bind and constrict modern humans. Marking a groundbreaking synthesis, Watts asserts that the powerful insights of Freud and Jung, which had, indeed, brought psychiatry close to the edge of liberation, could, if melded with the hitherto secret wisdom of the Eastern traditions, free people from their battles with the self.

Deep down, most people think that happiness comes from having or doing something. Here, in Alan Watts’s groundbreaking third book (originally published in 1940), he offers a more challenging thesis: authentic happiness comes from embracing life as a whole in all its contradictions and paradoxes, an attitude that Watts calls the “way of acceptance.” Drawing on Eastern philosophy, Western mysticism, and analytic psychology, Watts demonstrates that happiness comes from accepting both the outer world around us and the inner world inside us,

As Douglas Adams points out, if there is no final answer to the question "what is the meaning of life?" 42 is as good or bad an answer as any other. Indeed, 42 quotes might be even better! Gary Cox guides us through 42 of the most misunderstood, misquoted, provocative, and significant quotes in the history of philosophy, providing witty and compelling commentary along the way.

Twenty-seven years ago, Matthieu Ricard gave up a promising career as a scientist to study Tibetan Buddhism - not as a detached observer but by immersing himself in its practice under the guidance of its greatest living masters. Years later, this project was born, and Richard met with his father, Jean-Francois Revel - a French philosopher who became world famous for his challenges to both Communism and Christianity. At an inn, these two profoundly thoughtful men explored questions that have occupied humankind throughout its history.

In On the Genealogy of Morals, subtitled "A Polemic", Nietzsche furthers his pursuit of a clarity that is less tainted by imposed prejudices. He looks at the way attitudes towards 'morality' evolved and the way congenital ideas of morality were heavily colored by the Judaic and Christian traditions.

What are the most common dreams and why do we have them? What does a dream about death mean? What do dreams of swimming, failing, or flying symbolize? First published by Sigmund Freud in 1899, The Interpretation of Dreams considers why we dream and what it means in the larger picture of our psychological lives.

Sigmund Freud (1856-1939) is remembered as the father of psychoanalysis. Civilization and Its Discontents (1930) is one of his key works, written three decades after his seminal book The Interpretation of Dreams. In it he considers the conflict between the needs of the individual acting both egotistically and altruistically in the pursuit of happiness and the myriad demands of civilised society and the ensuing tensions this clash of needs and demands generates.

This series of 28 lectures was given by Sigmund Freud (1856-1939), the founder of psychoanalysis, during the First World War and first published in English in 1920. The purpose of this general introduction was to present his work and ideas - as they had matured at that point - to a general public; and even though there was to be considerable development and change over the ensuing years, these talks still offer a valuable and remarkably approachable entry point to his revolutionary concepts.

Here are three key works by Sigmund Freud which, published in the first decades of the 20th century, underpinned his developing views and had such a dramatic effect on world society. In the uncompromising Three Essays on the Theory of Sexuality (1905), he declared that 'sexual aberrations' are not limited to the insane but exist in 'normal' people to a greater or lesser degree. The three essays are divided between sexual perversions, childhood sexuality and puberty.

The Interpretation of Dreams by Sigmund Freud is one of the most significant books of the 20th century. Though dreams and their role in human consciousness have been a continuing thread in religion and art and life down the centuries, Freud's look at the subject through the prism of his emerging practice and study of psychoanalysis provided a startlingly new and challenging perspective.

In Civilization and Its Discontents, Freud explores the tension between the individual’s desire for unbridled freedom and the expectations of society. Explaining his view of the basic friction between civilization and the individual, he maintains that the conflict stems from the individual's quest for instinctive freedom versus civilization's demand for conformity and the repression of instincts.

"Future of an Illusion," authored by Sigmund Freud in 1927, embarks on a critical examination of religion, articulating it as a psychological construct born from humanity's deep-seated needs for protection, moral guidance, and understanding of the universe.

The Interpretation of Dreams is the book that Sigmund Freud considered his most important and that forever changed the way we think about our dreams. Here, Freud explained his discoveries about why we dream, what we dream, and what our dreams mean. In this groundbreaking work, Freud further demonstrated that it is in the treatment of abnormal mental states that dream analysis is the most valuable. He claimed that dreams not only reveal to us the cryptic mechanisms of phobias, obsessions, and delusions but also are the most potent weapon in the healing of them.

Sigmund Freud founded the psychoanalytic school of psychology and was particularly well known for his focus on the unconscious mind. Freud believed that the interpretation of dreams were sources of insight in unconscious desires and the unconscious mind. In Dream Psychology we have an exploration of Freud's theories on the interpretation of dreams, and through this book listeners will gain a better understanding of the theories that made Sigmund Freud such an important figure in the world of psychology.

One of Freud's central achievements was to demonstrate how unacceptable thoughts and feelings are repressed into the unconscious, from where they continue to exert a decisive influence over our lives. This volume contains a key statement about evidence for the unconscious and how it works, as well as major essays on all the fundamentals of mental functioning. Freud explores how we are torn between the pleasure principle and the reality principle, how we often find ways both to express and to deny what we most fear and why certain men need fetishes for their sexual satisfaction.

You are possessed. A being outside yourself has taken control of your mind, body, and soul. It commands you to do things against your will, and torments you with feelings of guilt and pain. This being is not a demon, or a ghost, though it might as well be. This being is an ideal. Your ideals, whether thrust upon you by society or adopted out of a sense of duty, your ideals put you in bondage and make your life miserable. They haunt your head, as sure as any spook could do.

The Psychopathology of Everyday Life, which appeared first in 1901 and was then expanded in a series of subsequent editions, has proved to be one of Freud's most popular works, and one of his most influential during his lifetime. It was here that he proposed that many slips and errors of memory common to the average man in everyday life actually signals unconscious issues that beset the individual, and, if examined, can be extremely revealing.