Fascinate
Your 7 Triggers to Persuasion and Captivation
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Get 2 free audiobooks during trial.
Buy for $19.79
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Sally Hogshead
-
By:
-
Sally Hogshead
About this listen
What triggers fascination, and how do companies, people, and ideas put those triggers to use/ Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior?
Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.
To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.
Hogshead reveals why the Salem witch trials began with the same fixations as those in Sex and the City. How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real-estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog.
Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will tell you how.
Download the accompanying reference guide.©2010 Sally Hogshead (P)2010 HarperCollins PublishersListeners also enjoyed...
-
Labor of Love
- The Invention of Dating
- By: Moira Weigel
- Narrated by: Kyra Miller
- Length: 8 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
Weaving together over 100 years of history with scenes from the contemporary landscape, Labor of Love offers a fresh feminist perspective on how we came to date the ways we do. This isn't a guide to "getting the guy". There are no ridiculous "rules" to follow. Instead Weigel helps us understand how looking for love shapes who we are and hopefully leads us closer to the happy ending that dating promises.
-
-
Not Meant To Be Useful, But Quite Fun
- By Gillian on 02-14-17
By: Moira Weigel
-
Games People Play
- The Basic Handbook of Transactional Analysis
- By: Eric Berne
- Narrated by: David Colacci
- Length: 6 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
Over 40 years ago, Games People Play revolutionized our understanding of what really goes on during our most basic social interactions. More than five million copies later, Dr. Eric Berne's classic is as astonishing and revealing as it was on the day it was first published. We play games all the time---sexual games, marital games, power games with our bosses, and competitive games with our friends.
-
-
Great book but not suited for audio
- By Griggah on 05-10-15
By: Eric Berne
-
The Game
- Penetrating the Secret Society of Pickup Artists
- By: Neil Strauss
- Narrated by: Neil Strauss
- Length: 9 hrs and 27 mins
- Abridged
-
Overall
-
Performance
-
Story
Hidden somewhere, in nearly every major city in the world, is an underground seduction lair. And in these lairs, men trade the most devastatingly effective techniques ever invented to charm women. This is not fiction. These men really exist. They live together in houses known as Projects. And Neil Strauss, the best-selling author, spent two years living among them, using the pseudonym Style to protect his real-life identity. The result is one of the most explosive and controversial books of the year.
-
-
Won't up your Game, but better than reality TV
- By David on 06-07-15
By: Neil Strauss
-
Curious
- The Desire to Know and Why Your Future Depends On It
- By: Ian Leslie
- Narrated by: Sean Runnette
- Length: 7 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
Everyone is born curious. But only some retain the habits of exploring, learning, and discovering as they grow older. Those who do so tend to be smarter, more creative, and more successful. But at the very moment when the rewards of curiosity have never been higher, it is misunderstood and undervalued, and increasingly monopolized by the cognitive elite. A "curiosity divide" is opening up.
-
-
Loved it.
- By Molly Helm on 01-11-24
By: Ian Leslie
-
Fascinate, Revised and Updated
- How to Make Your Brand Impossible to Resist
- By: Sally Hogshead
- Narrated by: Sally Hogshead
- Length: 7 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?
-
-
Motivational, but lacks substance!
- By Melanie Iannaggi on 09-15-17
By: Sally Hogshead
-
The Curious History of Dating: From Jane Austen to Tinder
- By: Nichi Hodgson
- Narrated by: Nichi Hodgson
- Length: 7 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
Dating has never been easy. Ever since the Georgians posted the first personal ads, finding Mr Right vs Mr Right Now has always been fraught with sexual and social tension. But as we swipe ourselves into oblivion, do we have it any easier today? From suing a Victorian lover for breaking off your engagement to the 60s quest to date beyond class, race and gender rules, Nichi Hodgson's lively and intriguing history of amorous relationships may leave you grateful that you love in an era of swiping - not swooning.
-
-
Surface Level Sex Talk
- By Brittany on 02-19-24
By: Nichi Hodgson
-
Labor of Love
- The Invention of Dating
- By: Moira Weigel
- Narrated by: Kyra Miller
- Length: 8 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
Weaving together over 100 years of history with scenes from the contemporary landscape, Labor of Love offers a fresh feminist perspective on how we came to date the ways we do. This isn't a guide to "getting the guy". There are no ridiculous "rules" to follow. Instead Weigel helps us understand how looking for love shapes who we are and hopefully leads us closer to the happy ending that dating promises.
-
-
Not Meant To Be Useful, But Quite Fun
- By Gillian on 02-14-17
By: Moira Weigel
-
Games People Play
- The Basic Handbook of Transactional Analysis
- By: Eric Berne
- Narrated by: David Colacci
- Length: 6 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
Over 40 years ago, Games People Play revolutionized our understanding of what really goes on during our most basic social interactions. More than five million copies later, Dr. Eric Berne's classic is as astonishing and revealing as it was on the day it was first published. We play games all the time---sexual games, marital games, power games with our bosses, and competitive games with our friends.
-
-
Great book but not suited for audio
- By Griggah on 05-10-15
By: Eric Berne
-
The Game
- Penetrating the Secret Society of Pickup Artists
- By: Neil Strauss
- Narrated by: Neil Strauss
- Length: 9 hrs and 27 mins
- Abridged
-
Overall
-
Performance
-
Story
Hidden somewhere, in nearly every major city in the world, is an underground seduction lair. And in these lairs, men trade the most devastatingly effective techniques ever invented to charm women. This is not fiction. These men really exist. They live together in houses known as Projects. And Neil Strauss, the best-selling author, spent two years living among them, using the pseudonym Style to protect his real-life identity. The result is one of the most explosive and controversial books of the year.
-
-
Won't up your Game, but better than reality TV
- By David on 06-07-15
By: Neil Strauss
-
Curious
- The Desire to Know and Why Your Future Depends On It
- By: Ian Leslie
- Narrated by: Sean Runnette
- Length: 7 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
Everyone is born curious. But only some retain the habits of exploring, learning, and discovering as they grow older. Those who do so tend to be smarter, more creative, and more successful. But at the very moment when the rewards of curiosity have never been higher, it is misunderstood and undervalued, and increasingly monopolized by the cognitive elite. A "curiosity divide" is opening up.
-
-
Loved it.
- By Molly Helm on 01-11-24
By: Ian Leslie
-
Fascinate, Revised and Updated
- How to Make Your Brand Impossible to Resist
- By: Sally Hogshead
- Narrated by: Sally Hogshead
- Length: 7 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?
-
-
Motivational, but lacks substance!
- By Melanie Iannaggi on 09-15-17
By: Sally Hogshead
-
The Curious History of Dating: From Jane Austen to Tinder
- By: Nichi Hodgson
- Narrated by: Nichi Hodgson
- Length: 7 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
Dating has never been easy. Ever since the Georgians posted the first personal ads, finding Mr Right vs Mr Right Now has always been fraught with sexual and social tension. But as we swipe ourselves into oblivion, do we have it any easier today? From suing a Victorian lover for breaking off your engagement to the 60s quest to date beyond class, race and gender rules, Nichi Hodgson's lively and intriguing history of amorous relationships may leave you grateful that you love in an era of swiping - not swooning.
-
-
Surface Level Sex Talk
- By Brittany on 02-19-24
By: Nichi Hodgson
-
Talking to Strangers
- What We Should Know About the People We Don't Know
- By: Malcolm Gladwell
- Narrated by: Malcolm Gladwell
- Length: 8 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why are campus sexual assaults on the rise? Do television sitcoms teach us something about the way we relate to each other that isn't true? While tackling these questions, Malcolm Gladwell was not solely writing a book for the page. He was also producing for the ear. In the audiobook version of Talking to Strangers, you’ll hear the voices of people he interviewed - scientists, criminologists, military psychologists.
-
-
Enjoyable listen with some facts incorrect
- By Jim on 09-11-19
By: Malcolm Gladwell
-
How to Talk to Anyone
- 92 Little Tricks for Big Success in Relationships
- By: Leil Lowndes
- Narrated by: Joyce Bean, Leil Lowndes
- Length: 8 hrs and 59 mins
- Unabridged
-
Overall
-
Performance
-
Story
What is that magic quality that makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover!) In business, they rise swiftly to the top of the corporate ladder. What is their "Midas touch?"
-
-
Good info, but painful to listen to
- By Scott on 09-19-16
By: Leil Lowndes
-
How the World Sees You
- Discover Your Highest Value Through the Science of Fascination
- By: Sally Hogshead
- Narrated by: Sally Hogshead, Erik Bergmann
- Length: 12 hrs and 20 mins
- Unabridged
-
Overall
-
Performance
-
Story
In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands"—how individuals use different triggers to influence, persuade, and captivate others. You already know how you see yourself and the world. But how does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture.
-
-
Authors Should Always Read Their Own Books
- By Lucrecer on 07-08-14
By: Sally Hogshead
-
How to Be a 3% Man
- By: Corey Wayne
- Narrated by: Corey Wayne
- Length: 7 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
My book covers both the dating world and long-term relationships. You will learn how to meet and date the type of women you've always dreamed of. The best part is you can do this while remaining who you truly are inside. The book teaches you how to create sexual attraction in women and get women to chase and pursue you! It takes you step by step with easy-to-follow instructions. You will be able to meet women anytime, anyplace, and anywhere. This will give you choice with women.
-
-
3% MAN
- By Anonymous User on 07-07-17
By: Corey Wayne
-
Blink
- The Power of Thinking Without Thinking
- By: Malcolm Gladwell
- Narrated by: Malcolm Gladwell
- Length: 7 hrs and 44 mins
- Unabridged
-
Overall
-
Performance
-
Story
In his landmark best seller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant, in the blink of an eye, that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept?
-
-
Interesting read with contradictory messages
- By Danny on 04-21-05
By: Malcolm Gladwell
-
How to Talk to Women: Get Her to Like You & Want You With Effortless, Fun Conversation & Never Run Out of Anything to Say!
- How to Approach Women (Dating Advice for Men)
- By: Ray Asher
- Narrated by: Russell Newton
- Length: 3 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
Discover how to master the art of conversation, effortlessly engage and deeply connect with women and dramatically improve your dating life! Tired of freezing up when in close proximity to an attractive woman you'd like to talk to? Do you often run out of things to say when talking with a woman, only to watch her slowly lose interest?
-
-
Waste of time n money
- By 2CooL on 11-19-21
By: Ray Asher
-
The Rational Male - The Players Handbook
- A Red Pill Guide to Game
- By: Rollo Tomassi
- Narrated by: Trey Radel
- Length: 12 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this final master-work of The Rational Male series, Rollo Tomassi breaks down the fundamental mechanics of Game, intersexual social skills, and the nuts and bolts psychology that makes it work. The Players Handbook is not a "how-to" book, it's a "why-it-works" book. It’s not an instruction manual—it is the missing textbook on Game and understanding intersexual dynamics. Game is an adaptive set of social skills and best practices in navigating intersexual dynamics in a modern sexual marketplace.
-
-
poorly edited
- By Ethan T on 07-24-22
By: Rollo Tomassi
-
Pre-Suasion
- Channeling Attention for Change
- By: Robert B. Cialdini
- Narrated by: John Bedford Lloyd
- Length: 9 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
-
-
Clever and Useful
- By David on 01-02-17
-
Models
- Attract Women Through Honesty
- By: Mark Manson
- Narrated by: Austin Rising
- Length: 7 hrs and 52 mins
- Unabridged
-
Overall
-
Performance
-
Story
Models is the first book ever written on seduction as an emotional process rather than a logical one, a process of connecting with women rather than impressing them. It's the most mature and honest guide on how a man can attract women without faking behavior, without lying and without emulating others. A game-changer.
-
-
The content is great but the reader is awful
- By Mark Speener on 06-24-14
By: Mark Manson
-
Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
-
A Primer on Viral & Memorable Marketing
- By Douglas C. Bates on 04-01-13
By: Jonah Berger
-
A Whole New Mind
- Why Right-Brainers Will Rule the Future
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
Lawyers. Accountants. Software Engineers. That what Mom and Dad encouraged us to become. They were wrong. Gone is the age of "left-brain" dominance. The future belongs to a different kind of person with a different kind of mind: designers, inventors, teachers, storytellers - creative and emphatic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.
-
-
A waste of a good credit
- By Lonnie on 11-07-08
By: Daniel H. Pink
-
The 21 Irrefutable Laws of Leadership: 25th Anniversary
- Follow Them and People Will Follow You
- By: John C. Maxwell
- Narrated by: John C. Maxwell, Henry O. Arnold
- Length: 9 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
HarperCollins and John C. Maxwell are celebrating the milestone anniversary of Maxwell’s bestselling The 21 Irrefutable Laws of Leadership, with the publication of a revised and updated 25th anniversary edition. Included are insights from Maxwell on each law and how they have impacted his life as a leader and mentor. There will also be stories from some of today’s most impactful leaders, like IT Cosmetics' Jamie Kern Lima, Maxwell Leadership CEO Mark Cole, and author and marketing expert Jeff Henderson, on how they have applied these laws to their own success journeys.
-
-
Very intriguing views.
- By Jason Frampton on 11-11-22
By: John C. Maxwell
Critic reviews
Related to this topic
-
Maximum Influence: 2nd Edition
- The 12 Universal Laws of Power Persuasion
- By: Kurt W Mortensen
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
-
-
Good book
- By Federico Alvarez on 11-21-14
By: Kurt W Mortensen
-
To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
-
-
Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
-
Bozo Sapiens
- Why to Err Is Human
- By: Michael Kaplan, Ellen Kaplan
- Narrated by: Victor Bevine
- Length: 9 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
Our species, it appears, is hardwired to get things wrong in myriad different ways. Why did recipients of a loan offer accept a higher rate of interest when a pretty woman's face was printed on the flyer? Why did one poll on immigration find the most despised aliens were ones from a group that did not exist? What made four of the Air Force's best pilots fly their planes, in formation, straight into the ground?
-
-
A tour de force
- By Ivan on 07-05-11
By: Michael Kaplan, and others
-
What's Your Moonshot?
- Future-Proof Yourself and Your Business in the Age of Exponential Disruption
- By: John Sanei
- Narrated by: John Sanei
- Length: 3 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
-
-
Great read to kick off 2022
- By Anonymous User on 01-08-22
By: John Sanei
-
Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- By: Patrick Hanlon
- Narrated by: Alan Sklar
- Length: 7 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
-
-
Good book, hard to stay interested
- By Axiom Brevity on 11-21-16
By: Patrick Hanlon
-
Small Data
- The Tiny Clues That Uncover Huge Trends
- By: Martin Lindstrom
- Narrated by: Ricco Fajardo
- Length: 8 hrs and 4 mins
- Unabridged
-
Overall
-
Performance
-
Story
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.
-
-
Fascinating!!
- By Fact addict on 03-08-16
By: Martin Lindstrom
-
Maximum Influence: 2nd Edition
- The 12 Universal Laws of Power Persuasion
- By: Kurt W Mortensen
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
-
-
Good book
- By Federico Alvarez on 11-21-14
By: Kurt W Mortensen
-
To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
-
-
Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
-
Bozo Sapiens
- Why to Err Is Human
- By: Michael Kaplan, Ellen Kaplan
- Narrated by: Victor Bevine
- Length: 9 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
Our species, it appears, is hardwired to get things wrong in myriad different ways. Why did recipients of a loan offer accept a higher rate of interest when a pretty woman's face was printed on the flyer? Why did one poll on immigration find the most despised aliens were ones from a group that did not exist? What made four of the Air Force's best pilots fly their planes, in formation, straight into the ground?
-
-
A tour de force
- By Ivan on 07-05-11
By: Michael Kaplan, and others
-
What's Your Moonshot?
- Future-Proof Yourself and Your Business in the Age of Exponential Disruption
- By: John Sanei
- Narrated by: John Sanei
- Length: 3 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
-
-
Great read to kick off 2022
- By Anonymous User on 01-08-22
By: John Sanei
-
Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- By: Patrick Hanlon
- Narrated by: Alan Sklar
- Length: 7 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
-
-
Good book, hard to stay interested
- By Axiom Brevity on 11-21-16
By: Patrick Hanlon
-
Small Data
- The Tiny Clues That Uncover Huge Trends
- By: Martin Lindstrom
- Narrated by: Ricco Fajardo
- Length: 8 hrs and 4 mins
- Unabridged
-
Overall
-
Performance
-
Story
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.
-
-
Fascinating!!
- By Fact addict on 03-08-16
By: Martin Lindstrom
-
The Plateau Effect
- Getting From Stuck to Success
- By: Bob Sullivan, Hugh Thompson
- Narrated by: Don Hagen
- Length: 9 hrs and 3 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.
-
-
Heath
- By Oliver Nielsen on 07-22-13
By: Bob Sullivan, and others
-
The Culture Code
- An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
- By: Clotaire Rapaille
- Narrated by: Barrett Whitener
- Length: 6 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
-
-
Mapping cultures
- By Eric on 08-04-08
-
Focus
- Use Different Ways of Seeing the World for Success and Influence
- By: Heidi Grant Halvorson Ph.D., E. Tory Higgins PhD
- Narrated by: Karen Saltus
- Length: 7 hrs and 20 mins
- Unabridged
-
Overall
-
Performance
-
Story
We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working. And as Tory Higgins has found in his groundbreaking research, if you understand how people focus, you have the power to motivate yourself and everyone around you.
-
-
Pain / Pleasure
- By Serena K. on 02-13-17
By: Heidi Grant Halvorson Ph.D., and others
-
Pitch Anything
- An Innovative Method for Presenting, Persuading, and Winning the Deal
- By: Oren Klaff
- Narrated by: Stephen Bowlby
- Length: 6 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
-
-
packed
- By anonymous on 11-15-24
By: Oren Klaff
-
You Are Now Less Dumb
- How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself
- By: David McRaney
- Narrated by: Don Hagen
- Length: 8 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality - except we’re not. But that's okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of 15 more ways we fool ourselves every day. This smart and highly entertaining audiobook will be wowing listeners for years to come.
-
-
Not a lot of guidance
- By A. Yoshida on 02-08-14
By: David McRaney
-
Before You Know It
- The Unconscious Reasons We Do What We Do
- By: John Bargh PhD
- Narrated by: George Newbern
- Length: 11 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
For more than three decades, Dr. John Bargh has been responsible for the revolutionary research into the unconscious mind, research that informed best sellers like Blink and Thinking Fast and Slow. Now, in what Dr. John Gottman said "will be the most important and exciting book in psychology that has been written in the past 20 years", Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways.
-
-
Political jab
- By Brad on 10-20-17
By: John Bargh PhD
-
The Rational Animal
- How Evolution Made Us Smarter Than We Think
- By: Douglas T. Kenrick, Vladas Griskevicius
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?
-
-
Good book
- By Justin on 02-17-17
By: Douglas T. Kenrick, and others
-
Friend and Foe
- When to Cooperate, When to Compete, and How to Succeed at Both
- By: Adam D. Galinsky, Maurice E. Schweitzer
- Narrated by: Tom Perkins
- Length: 9 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
In Friend and Foe, researchers Galinsky and Schweitzer explain why this debate misses the mark. Rather than being hardwired to compete or cooperate, humans have evolved to do both. It is only by learning how to strike the right balance between these two forces that we can improve our long-term relationships and get more of what we want.
-
-
Unexpected
- By Garron Rose on 01-05-16
By: Adam D. Galinsky, and others
-
The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 8 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
-
-
Not as good as the first
- By Stephen on 06-20-10
By: Dan Ariely
-
The Upside of Your Dark Side
- Why Being Your Whole Self - Not Just Your "Good" Self - Drives Success and Fulfillment
- By: Todd Kashdan, Robert Biswas-Diener
- Narrated by: Jeff Cummings
- Length: 8 hrs
- Unabridged
-
Overall
-
Performance
-
Story
In The Upside of Your Dark Side, two pioneering researchers in the field of psychology show that while mindfulness, kindness, and positivity can take us far, they cannot take us all the way. Sometimes, they can even hold us back. Emotions like anger, anxiety, or doubt might be uncomfortable, but it turns out that they are also incredibly useful.
-
-
Boring and learned nothing
- By Taryn on 07-25-16
By: Todd Kashdan, and others
-
Cool
- How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World
- By: Steven Quartz, Anette Asp
- Narrated by: James Patrick Cronin
- Length: 10 hrs
- Unabridged
-
Overall
-
Performance
-
Story
In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.
-
-
Some Useful Ideas
- By Carson on 07-20-17
By: Steven Quartz, and others
-
Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- By: Rob Walker
- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
-
-
Lets you in on the secret...
- By Jeff on 07-06-08
By: Rob Walker
People who viewed this also viewed...
-
Fascinate, Revised and Updated
- How to Make Your Brand Impossible to Resist
- By: Sally Hogshead
- Narrated by: Sally Hogshead
- Length: 7 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?
-
-
Motivational, but lacks substance!
- By Melanie Iannaggi on 09-15-17
By: Sally Hogshead
-
How the World Sees You
- Discover Your Highest Value Through the Science of Fascination
- By: Sally Hogshead
- Narrated by: Sally Hogshead, Erik Bergmann
- Length: 12 hrs and 20 mins
- Unabridged
-
Overall
-
Performance
-
Story
In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands"—how individuals use different triggers to influence, persuade, and captivate others. You already know how you see yourself and the world. But how does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture.
-
-
Authors Should Always Read Their Own Books
- By Lucrecer on 07-08-14
By: Sally Hogshead
-
Games People Play
- The Basic Handbook of Transactional Analysis
- By: Eric Berne
- Narrated by: David Colacci
- Length: 6 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
Over 40 years ago, Games People Play revolutionized our understanding of what really goes on during our most basic social interactions. More than five million copies later, Dr. Eric Berne's classic is as astonishing and revealing as it was on the day it was first published. We play games all the time---sexual games, marital games, power games with our bosses, and competitive games with our friends.
-
-
Great book but not suited for audio
- By Griggah on 05-10-15
By: Eric Berne
-
Labor of Love
- The Invention of Dating
- By: Moira Weigel
- Narrated by: Kyra Miller
- Length: 8 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
Weaving together over 100 years of history with scenes from the contemporary landscape, Labor of Love offers a fresh feminist perspective on how we came to date the ways we do. This isn't a guide to "getting the guy". There are no ridiculous "rules" to follow. Instead Weigel helps us understand how looking for love shapes who we are and hopefully leads us closer to the happy ending that dating promises.
-
-
Not Meant To Be Useful, But Quite Fun
- By Gillian on 02-14-17
By: Moira Weigel
-
Stolen Focus
- Why You Can't Pay Attention—and How to Think Deeply Again
- By: Johann Hari
- Narrated by: Johann Hari
- Length: 10 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the United States, teenagers can focus on one task for only sixty-five seconds at a time, and office workers average only three minutes. Like so many of us, Johann Hari was finding that constantly switching from device to device and tab to tab was a diminishing and depressing way to live. He tried all sorts of self-help solutions—even abandoning his phone for three months—but nothing seemed to work. So Hari went on an epic journey across the world to interview the leading experts on human attention—and he discovered that everything we think we know about this crisis is wrong.
-
-
Needs a little sharpening
- By LEE on 02-01-22
By: Johann Hari
-
Power vs. Force
- The Hidden Determinants of Human Behavior
- By: Dr. David R. Hawkins
- Narrated by: Dr. David R. Hawkins
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
The publication of Power vs. Force by Sir David R. Hawkins, M.D., Ph.D., reveals to the general public secret information heretofore only shared by the author with certain Nobelists and world leaders. Analyzing the basic nature of human thought and consciousness itself, the author makes available to everyone the key to penetrating the last barrier to the advancement of civilization and science and resolving the most crucial of all human dilemmas.
-
-
Good book – poor narrator
- By Greg on 06-28-07
-
Fascinate, Revised and Updated
- How to Make Your Brand Impossible to Resist
- By: Sally Hogshead
- Narrated by: Sally Hogshead
- Length: 7 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?
-
-
Motivational, but lacks substance!
- By Melanie Iannaggi on 09-15-17
By: Sally Hogshead
-
How the World Sees You
- Discover Your Highest Value Through the Science of Fascination
- By: Sally Hogshead
- Narrated by: Sally Hogshead, Erik Bergmann
- Length: 12 hrs and 20 mins
- Unabridged
-
Overall
-
Performance
-
Story
In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands"—how individuals use different triggers to influence, persuade, and captivate others. You already know how you see yourself and the world. But how does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture.
-
-
Authors Should Always Read Their Own Books
- By Lucrecer on 07-08-14
By: Sally Hogshead
-
Games People Play
- The Basic Handbook of Transactional Analysis
- By: Eric Berne
- Narrated by: David Colacci
- Length: 6 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
Over 40 years ago, Games People Play revolutionized our understanding of what really goes on during our most basic social interactions. More than five million copies later, Dr. Eric Berne's classic is as astonishing and revealing as it was on the day it was first published. We play games all the time---sexual games, marital games, power games with our bosses, and competitive games with our friends.
-
-
Great book but not suited for audio
- By Griggah on 05-10-15
By: Eric Berne
-
Labor of Love
- The Invention of Dating
- By: Moira Weigel
- Narrated by: Kyra Miller
- Length: 8 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
Weaving together over 100 years of history with scenes from the contemporary landscape, Labor of Love offers a fresh feminist perspective on how we came to date the ways we do. This isn't a guide to "getting the guy". There are no ridiculous "rules" to follow. Instead Weigel helps us understand how looking for love shapes who we are and hopefully leads us closer to the happy ending that dating promises.
-
-
Not Meant To Be Useful, But Quite Fun
- By Gillian on 02-14-17
By: Moira Weigel
-
Stolen Focus
- Why You Can't Pay Attention—and How to Think Deeply Again
- By: Johann Hari
- Narrated by: Johann Hari
- Length: 10 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the United States, teenagers can focus on one task for only sixty-five seconds at a time, and office workers average only three minutes. Like so many of us, Johann Hari was finding that constantly switching from device to device and tab to tab was a diminishing and depressing way to live. He tried all sorts of self-help solutions—even abandoning his phone for three months—but nothing seemed to work. So Hari went on an epic journey across the world to interview the leading experts on human attention—and he discovered that everything we think we know about this crisis is wrong.
-
-
Needs a little sharpening
- By LEE on 02-01-22
By: Johann Hari
-
Power vs. Force
- The Hidden Determinants of Human Behavior
- By: Dr. David R. Hawkins
- Narrated by: Dr. David R. Hawkins
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
The publication of Power vs. Force by Sir David R. Hawkins, M.D., Ph.D., reveals to the general public secret information heretofore only shared by the author with certain Nobelists and world leaders. Analyzing the basic nature of human thought and consciousness itself, the author makes available to everyone the key to penetrating the last barrier to the advancement of civilization and science and resolving the most crucial of all human dilemmas.
-
-
Good book – poor narrator
- By Greg on 06-28-07
What listeners say about Fascinate
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
- Amy
- 10-06-10
What can I say? It's Fascinating
I love this book & highly recommend the Audiobook because Sally does a tremendous job. Her enthusiasm for the topic is evident which makes this a fun listen. Also, I love how she sometimes deviated from the script to give more background and/or updates.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
10 people found this helpful
-
Overall
-
Performance
-
Story
- Michelle
- 09-19-12
This book was truly, fascinating!
This audiobook has been the best I have listened to yet! I actually looked forward to my commute knowing I had this book to keep my attention. The author does an excellent job narrating, and the subject was interesting and immediately applicable for both its business and personal branding insight. I highly recommend it.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Leslie
- 02-22-13
Why not the 5th star?
Good articulation of what the body knows at birth. Well written, well laid out. Nice balance of science and art (the application of science). Author does a beautiful job narrating -- can't imagine anyone else presenting as well. I will listen to this a couple more times, which is quite rare for me. Kiwis for EVERYone. But you said we could take "The F Test" free and when I followed instructions to it I was asked for $37. And the pdf that came with the audio indicated it was a 29-page attachment, but only 10 pages are available. So Sally, dear, how about reconciling the gaps? You don't have to give me anything extra -- I very much appreciate your work and the work you've put into your work. Thank you! But if you say you're going to do something .... (Is that mystique? One other suggestion -- the pdf with the audio lists the triggers with slight variation in names -- bet I'm not the first to say. Not a biggy, but hey, why not shut us up now? Mahalo nui loa, Passion and Vice
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
3 people found this helpful
-
Overall
-
Performance
-
Story
- Carlos COSTAS
- 05-14-12
Little repetitive
Would you try another book from Sally Hogshead and/or Sally Hogshead?
Maybe
Has Fascinate turned you off from other books in this genre?
yes
What three words best describe Sally Hogshead’s voice?
Very undestandable, very very good
What did you take away from Fascinate that you can apply to your work?
Know myself better for what people arround me found fascinating.
In two words get consious
Any additional comments?
no
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall
-
Performance
-
Story
- AM
- 11-26-12
'FASCINATING" concept--great added values!
Really found this to be a thought-provoking book. I enjoyed listening to the author narrate and thought it added interest to the content. I don't know if this will continue indefinitely, however at the time I purchased I was able to access the Fascination Score test online for no additional cost because of the audio book purchase. It was worth the cost of the book to take the quick online test and see my personal "fascination" results. The website is a substantial added value--I'm very happy with the content, performance and overall value of this book.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
- Lanie Evans
- 01-19-11
Hog your Head with Fascinate!
I purchased Sally's book after listening to an entertaining (and fascinating) interview conducted by Mitch Joel over at TwistImage, that featured the captivating Ms. Hogshead.
So far, I've listened to the complete audio-book twice, and the application section four times. And no, I'm not dense--this is simply great insight worth reviewing a few times.
Get this one point from the book: YOU ARE FASCINATING!
I cannot begin to describe the impact this work has had on my annual planning, future dreaming, and most importantly, the foundational certainty it provided to my personal brand. For quite some time, I have known that I had a couple of primary traits which symbiotically act as a singular catalyst when I 'get it right'. I've taken numerous personality tests that always seemed to fall short in their applicability.
It seems my Fascination triggers are: Prestige and Vice...isn't that great?! I know, you look at those two and go, "Wow, he must sell drugs in designer bags." or, "OMG, his hero must be Don Johnson!"
Do not be alarmed--read on. Now, I know why I enjoy setting new standards for competitors and gain a sense of awe when I witness an authentic brand, and why I just flat-out love to win (Prestige). The same holds true for my irreverent, but great sense of humor and timing, as well as an innate distrust of the 'way its always been done' (Vice), and why I am compelled to create a better way.
Buy this book before all the audio files have been downloaded!!! Take the F-Score test at Sally's website. Finally say hello to: what makes your soul sing; which facets of your personality are compelling; the authentic characteristics of your fascinating personal brand.
This book has even helped my marriage! My wife and I are polar opposites, and we know how to appreciate that now. Her triggers are Trust and Alarm. Buy the book and figure out what I mean.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
30 people found this helpful
-
Overall
-
Performance
-
Story
- Brett Johnson
- 02-02-13
$37.00 Extra Dollars to See How "Fascinating"
Would you recommend this book to a friend? Why or why not?
It's OK.
Would you be willing to try another book from Sally Hogshead? Why or why not?
No. Her gimmick to charge you almost double the cost of this book for an internet test that costs her nothing is disgraceful.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
4 people found this helpful
-
Overall
-
Performance
-
Story
- Justin
- 08-02-24
the author narrates perfectly, and I gains some new things to try
I liked the content and learned a lot. some of the case studies were great, others were too mainstream, but I get that they need to relate to largest audience, so I'm not gonna complain too much. I love the off beat anecdotes and unexpected side stories, more of those and less of the expected.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- bea tea
- 01-09-14
very easy to listen to
Would you consider the audio edition of Fascinate to be better than the print version?
the narrator is awesome (who happens to be the author). Very real, up to date, and I learned lots.
What does Sally Hogshead bring to the story that you wouldn’t experience if you just read the book?
Great story telling
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Keana
- 07-06-15
Torn
I love Sally Hodshead and the concept of fascination and the 7 triggers but the content of the book is too storybook for me. I would have preferred more of a story from her perspective. I think she has enough insight and knowledge not to need to rely so heavily on research and stories.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!