How the World Sees You
Discover Your Highest Value Through the Science of Fascination
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Narrated by:
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Sally Hogshead
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Erik Bergmann
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By:
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Sally Hogshead
About this listen
In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands"—how individuals use different triggers to influence, persuade, and captivate others.
You already know how you see yourself and the world. But how does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture. Effective messages build a cause-and-effect cycle that creates action. Each time you communicate, you will either be heard, or you will be ignored.
In How the World Sees You, Sally Hogshead reveals which triggers individuals inherently use when interacting with others. Through her extensive, in-depth proprietary research ranging from market studies to neuroscience, she presents a set of archetypes, or style of persuasion, of different personality brands designed to help individuals understand their strengths and weaknesses and the pros and cons of each.
Inviting listeners to take an online assessment, she then explains their results and helps them develop new talents, create more productive teams, and hire ideal employees. How the World Sees You coaches listeners to focus not only on their strengths, but on the distinctive qualities and characteristics that make them different, not just better. As she persuasively shows, Different beats Good ever time.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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- Narrated by: Karen Saltus
- Length: 5 hrs and 20 mins
- Unabridged
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The Confidence Effect helps women speak out, take risks, and assume leadership positions with assurance. The book moves beyond research and statistics to focus on what's really important: how women can become more confident one step at a time. Practical strategies show how to turn job competency into the kind of authentic confidence that gets noticed. Women learn to practice the "Four Rs of Success" - relationships, reputation, results, and resilience....
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this book is about business, not confidence
- By Amazon Customer on 11-24-18
By: Grace Killelea
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Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- By: Jill Konrath
- Narrated by: Jill Konrath
- Length: 6 hrs and 15 mins
- Unabridged
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Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
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OK sales book with some good take aways
- By Glenn on 05-22-11
By: Jill Konrath
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The Introvert Entrepreneur
- Amplify Your Strengths and Create Success on Your Own Terms
- By: Beth L. Buelow
- Narrated by: Beth L. Buelow
- Length: 7 hrs and 1 min
- Unabridged
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In The Introvert Entrepreneur, professional coach Beth Buelow shows listeners how to harness their natural gifts (including curiosity, independence, and a love of research) and counteract their challenges (such as an aversion to networking and self-promotion). She addresses a wide range of topics.
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Good Info.
- By Heather Taskovics on 05-09-16
By: Beth L. Buelow
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Who
- The A Method for Hiring
- By: Geoff Smart, Randy Street
- Narrated by: Patrick Lawlor
- Length: 4 hrs and 47 mins
- Unabridged
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Geoff Smart and Randy Street offer a simple, four-step method for hiring with confidence, designed for everyone from the CEO on down. Who shows you how to avoid the most common pitfalls of hiring, how to identify "A Players" - people who can perform their job better than 90 percent of the candidates in their field - and how to make sure the best candidate will be excited to join your organization.
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Great book but need PDF of Scorecard material
- By Nancy Walsh on 10-17-12
By: Geoff Smart, and others
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The Commitment Engine
- Making Work Worth It
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 17 mins
- Unabridged
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The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
By: John Jantsch
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More Than a Boss
- Six Indispensable Leadership Tools For First-Time Managers
- By: Nick Brzozowski
- Narrated by: Joe Scalora
- Length: 3 hrs and 39 mins
- Unabridged
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This is an audiobook about the basics. I won’t tell you how to become CEO or double your salary, but if your hope is to become the boss that you would have wanted, this is the audiobook for you.
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Wasn’t expecting a DEI push in this book but yet there it is in chapter 2. I will not be finishing it.
- By Jake Beard on 10-27-24
By: Nick Brzozowski
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Strategize to WIN
- The New Way to Start out, Step up, or Start Over in Your Career
- By: Carla A. Harris
- Narrated by: Carla A. Harris
- Length: 8 hrs and 3 mins
- Unabridged
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The Wall Street powerhouse and author of Expect to Win offers a new way to conceptualize career strategies and gives us proven tools for successful change. Whether we're starting out, striving toward a promotion, or looking for a new opportunity, the working world isn’t what it used to be. Wall Street veteran Carla Harris knows this, and in Strategize to Win she gives listeners the tools they need to get started.
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The advice gets stronger with each chapter!!
- By A. G. on 05-05-17
By: Carla A. Harris
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Taking People With You
- The Only Way to Make Big Things Happen
- By: David Novak
- Narrated by: Sean Pratt
- Length: 6 hrs and 55 mins
- Unabridged
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David Novak learned long ago that you can't lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his 15 years at Yum! Brands, Novak has developed a trademarked program he calls Taking People with You.
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I would like to recommend this book... but can't.
- By Michael on 01-30-12
By: David Novak
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The Making of a Manager
- What to Do When Everyone Looks to You
- By: Julie Zhuo
- Narrated by: Karissa Vacker, Julie Zhuo
- Length: 7 hrs and 32 mins
- Unabridged
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Having managed dozens of teams spanning tens to hundreds of people, Julie Zhuo knows the most important lesson of all: Great managers are made, not born. The Making of a Manager is a modern field guide packed with everyday examples and transformative insights you need to be the kind of manager you wish you had.
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Drink the Facebook Kool Aid
- By Amazon_Customer on 03-29-19
By: Julie Zhuo
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The Only Sales Guide You'll Ever Need
- By: Anthony Iannarino
- Narrated by: Anthony Iannarino
- Length: 5 hrs and 54 mins
- Unabridged
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Anthony Iannarino never set out to become a salesman. He fell into his profession by accident, and now has turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest are stuck with mediocre results at best? Since then, and for over 25 years, he has read hundreds of books, tested countless strategies, and interviewed dozens of the best salespeople to figure out what sets the extraordinary ones apart from the rest.
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Great read
- By Helpful Review on 10-12-17
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What listeners say about How the World Sees You
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- TOTSUKA
- 05-18-15
Loved it!
Audiobook was very informative and fun. Sally speaks really fast which is a bit irritating. Great self-development book. Highly recommend.
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- Robin
- 07-06-14
worth the listen for business insight
This author is obviously an authority in her field, and her method is right on the money. I would, however, recommend purchasing this book either on kindle or hardcover instead of audio. A third of the book is likely only to be scanned (since only a few minutes actually apply to any one individual), and there were several times that I would have liked to go back to an earlier section but was unable to do so due to the audio format. Also, there are very few authors who should be narrating their own books ... this is not one of them. The narration was average, and to do justice to the book should have been done by a professional narrator, in my opinion.
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8 people found this helpful
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- Antonio Saez
- 06-17-20
very helpful
I struggled with having my results handily. I still enjoyed this book I recommend it.
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- Kattanib
- 05-01-15
Good but highly repetitive
There is very little need to listen to the entire book to be honest. You can just take the test at her website and follow the instructions to develop your anthem. If you want to listen to how you can use your anthem "branding", then you are more than welcome to listen to the book.... but this is an average book when it comes to branding to be honest
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- Salama´s Family
- 02-11-19
Meh!
I'm sorry to say that he's book is just a huge sale for the author's company. has at least two or three insights that might be valuable but also could be read on a blinklist or even a essay. I'm truly disappointed
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- John V.
- 07-10-23
Sally hits it out of the park again !
Insightful and very revealing ! Once you take the Fascination assessment you’ll be amazed at how it fits you like a custom tailored suit and intuitively you’ll know your primary and secondary advantages and archetype along with your twin archetype is right . Plus Sally’s PDF’s and helpful
Guidance puts it over the top ! Sally and the gentleman who also read this
Audiobook were easy to listen to making it a joy to listen again & again!
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- Goady’s Goodies
- 12-19-15
Life changing
This book was one a handful of books that have had a profound impact on how I see myself and how the world sees me. It's a very good book to learn how to project and promote yourself using your natural, God given skills and personality. Worth reading
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- Tina Lemay
- 10-28-16
No Code in the Downloaded Audible Detail Section
Where does How the World Sees You rank among all the audiobooks you’ve listened to so far?
I'm loving the content, but I cannot find the access code anywhere. On the front of the .pdf is a link to harperbusiness.com/you, but there is no access there, just a site to buy the book. This is disappointing because I don't have any of the inside book cover list of the adjectives etc.
Would you be willing to try another book from Sally Hogshead? Why or why not?
Yes, I love the simplicity and applicability of the content. I'm not sure thought that I would buy it on audible if it has attachments.
Did Sally Hogshead and Erik Bergmann do a good job differentiating all the characters? How?
Dozens of examples for each character.
If you were to make a film of this book, what would the tag line be?
You Look Like...
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- Chrisrs74
- 12-08-15
Love love loved it!
Would you consider the audio edition of How the World Sees You to be better than the print version?
No, but more entertaining when hearing the author read it.
What did you like best about this story?
How accurate the The Science of Fascination is.
Which scene was your favorite?
The Subtle Touch.
Did you have an extreme reaction to this book? Did it make you laugh or cry?
I was extremely motivated after completing this book and taking the assessment.
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- James Parker
- 07-29-14
Code is on front page of accompanying PDF
Would you consider the audio edition of How the World Sees You to be better than the print version?
I didn't read the print version, so how would I know?
Any additional comments?
I liked this book and the material well enough to purchase another book by the same author. I think that Sally Hogshead does a fine job narrating, and anyone who is concerned about reviews to the contrary should listen to the sample before purchasing. I think most people will decide to purchase after that.
This is a LONG book, but a great deal of that length is taken up by approximately 5-minute summaries of each personality type identified. The meat of the book is probably 6-8 hours, on par with other books like this.
Finally, several reviewers complain that there is no code in the Audible version. I didn't notice it right away, and possibly earlier versions truly had no code, but the front of the accompanying PDF in my book (purchased mid-2014) had a code that I was able to use and actually take the assessment. So, despite what other reviewers say, there currently appears to be a code supplied with the Audible version of the book.
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8 people found this helpful