Storynomics Audiobook By Robert McKee, Thomas Gerace cover art

Storynomics

Preview
Try for $0.00
Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Storynomics

By: Robert McKee, Thomas Gerace
Narrated by: Robert Mckee, Thomas Gerace
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $19.49

Buy for $19.49

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use, License, and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee - Storynomics translates the lessons of storytelling in business into economic and leadership success.

Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.

Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.

Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2018 Robert Mckee (P)2018 Hachette Audio
Advertising Business Writing E-Commerce Marketing Marketing & Sales Writing & Publishing Business
adbl_web_global_use_to_activate_T1_webcro805_stickypopup

Critic reviews

"McKee and Gerace are storytelling whizzes who give great advice and great supporting stories. Their tips and recommendations are simple to follow with a step-by-step methodology." (Eduardo Arteaga, AVP of digital marketing, US Bancorp)

"If you want a clear and concise look at how modern brands are connecting with their customers today, Storynomics is it." (Brian Moody, executive editor, Autotrader)

"Storynomics should be required training for every marketer - regardless of level or industry. It is truly a special treat to learn from these masters of storytelling." (David Beebe, Emmy-winning producer, brand storyteller; former VP, Global Creative and Content Marketing & founder of Marriott Content Studio, Marriott International)

Good Storytelling • Practical Examples • Greater Understanding • Marketing Insights • Helpful Writing Tips • Time-saving
Highly rated for:
All stars
Most relevant  
There was a good story around setting up the story. There were a few key points to highlight and share. I would have liked if it had a more structured or classroom approach. I listened to it, maybe if I read it, I would have felt the classroom affect.

Good book. Introductory

Something went wrong. Please try again in a few minutes.

The best overview of practices in modern marketing. Rereading it after five years it still holds up and hits bullseye when talking about commerce-applied storytelling.

A most complete view of the modern marketing strategy

Something went wrong. Please try again in a few minutes.

Helpful insight tips on how to market your work as an author, and information on how to write commercials. I will listen to it again.

Informal

Something went wrong. Please try again in a few minutes.

Great story about storynomics. The changing landscape of marketing and afvertising. The shoft in how to get your brand in the picture and your “news” shared. Very hopeful message for creatives who know how to create good stories that stick and spread.

Nothing but true

Something went wrong. Please try again in a few minutes.

Always a pleasure to learn more from Mr. Mckee and now he's got Mr. Thomas

Behind the Advertisement Curtain

Something went wrong. Please try again in a few minutes.

I took more notes while listening to this book then I ever have before. I am a regular listener to non-fiction and business based books, and I’ve heard a lot of bad ones. This is most certainly not one of them.

Enjoy the learning experience of this book, but keep a notepad and pen handy. You just may learn more than you are able to remember in one sitting!

Taking Notes

Something went wrong. Please try again in a few minutes.

Update: Okay, so I figured it out. You have to play Robert's narration at a faster speed. I use 1.25x the speed and it keeps me engaged. I don't zone out anymore.

Old Review: Robert McKee.. legend. Book is really insightful and intuitive, except.. for his ability to read an audiobook. Something about his voice makes me tune out and not care.

I've bought several audiobooks from McKee.. same story. Great material... but something about his voice doesn't work for me.

Great book, but.. UPDATED

Something went wrong. Please try again in a few minutes.

What an incredible Listen! Robert McKee Blends real world examples with pop culture films and practical viral ad examples to make this book viable for anyone in 2019 and Beyond. I would absolutely recommend this if you are planning on releasing any kind of ad campaign in the next year centered around a product or service.

Every Salesman and Business Rep Must Listen to this

Something went wrong. Please try again in a few minutes.

I loved this book and found it to be more ad and social media focused than I'd expected but it talks about building and maintaining brand presence in a world where people skip over the commercials. This was really a good read!

Gamechanger for sales & ads in a post TV world

Something went wrong. Please try again in a few minutes.

Gives you a marketing perspective through telling a story to captivate your target audience. very thought provoking.

Interesting book.

Something went wrong. Please try again in a few minutes.

See more reviews