
Storynomics
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Narrated by:
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Robert Mckee
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Thomas Gerace
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee - Storynomics translates the lessons of storytelling in business into economic and leadership success.
Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.
Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.
Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
©2018 Robert Mckee (P)2018 Hachette AudioListeners also enjoyed...




















Critic reviews
"McKee and Gerace are storytelling whizzes who give great advice and great supporting stories. Their tips and recommendations are simple to follow with a step-by-step methodology." (Eduardo Arteaga, AVP of digital marketing, US Bancorp)
"If you want a clear and concise look at how modern brands are connecting with their customers today, Storynomics is it." (Brian Moody, executive editor, Autotrader)
"Storynomics should be required training for every marketer - regardless of level or industry. It is truly a special treat to learn from these masters of storytelling." (David Beebe, Emmy-winning producer, brand storyteller; former VP, Global Creative and Content Marketing & founder of Marriott Content Studio, Marriott International)
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Good book. Introductory
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A most complete view of the modern marketing strategy
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Informal
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Nothing but true
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Old Review: Robert McKee.. legend. Book is really insightful and intuitive, except.. for his ability to read an audiobook. Something about his voice makes me tune out and not care.
I've bought several audiobooks from McKee.. same story. Great material... but something about his voice doesn't work for me.
Great book, but.. UPDATED
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Every Salesman and Business Rep Must Listen to this
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Behind the Advertisement Curtain
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Enjoy the learning experience of this book, but keep a notepad and pen handy. You just may learn more than you are able to remember in one sitting!
Taking Notes
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Gamechanger for sales & ads in a post TV world
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Interesting book.
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