New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.

Social psychologist and Professor at the Stanford Graduate School of Business Brian Lowery argues for the radical idea that the “self” as we know it, does not exist. The self—that “voice in your head”—is a social construct, created in our relationships and social interactions. We are unique because our individual pattern of relationships is unique. We change because our relationships change. Your self isn’t just you, it’s all around you.

We live in a world that’s obsessed with talent. We celebrate gifted students in school, natural athletes in sports, and child prodigies in music. But admiring people who start out with innate advantages leads us to overlook the distance we ourselves can travel. We underestimate the range of skills that we can learn and how good we can become. We can all improve at improving. And when opportunity doesn’t knock, there are ways to build a door.

When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side?

Awe is mysterious. How do we begin to quantify the goose bumps we feel when we see the Grand Canyon, or the utter amazement when we watch a child walk for the first time? How do you put into words the collective effervescence of standing in a crowd and singing in unison, or the wonder you feel while gazing at centuries-old works of art? In Awe, Dacher Keltner presents a radical investigation and deeply personal inquiry into this elusive emotion.

Pouring yourself into a single full-time job is the riskiest move you can make. Your parents’ advice to focus on one career path? It doesn’t work anymore, for reasons ranging from recessions to student loan debt, the gig economy, climate disasters, and a global pandemic (to name a few). We need a dramatically different relationship with work, one that allows us to define ourselves beyond our paid labor. The answer? A Portfolio Life.

We used to think of failure as the opposite of success. Now, we’re often torn between two “failure cultures”: one that says to avoid failure at all costs, the other that says fail fast, fail often. The trouble is that both approaches lack the crucial distinctions to help us separate good failure from bad. As a result, we miss the opportunity to fail well. After decades of award-winning research, Amy Edmondson is here to upend our understanding of failure and make it work for us. In Right Kind of Wrong, Edmondson provides the framework to think, discuss, and practice failure wisely.

Every family has a story. For some of us, our family of origin is a solid foundation that feeds our confidence and helps us navigate life’s challenges. For others, it’s a source of pain, hurt, and conflict that can feel like a lifelong burden. In this empowering guide, licensed therapist and bestselling relationship expert Nedra Glover Tawwab offers clear advice for identifying dysfunctional family patterns and choosing the best path to breaking the cycle and moving forward.

A Life in Five Senses is an absorbing, layered story of discovery filled with profound insights and practical suggestions about how to heighten our senses and use our powers of perception to live fuller, richer lives—and, ultimately, how to move through the world with more vitality and love.

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing. Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.

Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives: how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they explore the hidden side of...well, everything. The inner working of a crack gang...the truth about real-estate agents...the secrets of the Klu Klux Klan. What unites all these stories is a belief that the modern world is even more intriguing than we think. All it takes is a new way of looking, and Freakonomics will redefine the way we view the modern world.

From fake news to conspiracy theories, from inflammatory memes to misleading headlines, misinformation has swiftly become the defining problem of our era. The crisis threatens the integrity of our democracies, our ability to cultivate trusting relationships, even our physical and psychological well-being—yet most attempts to combat it have proven insufficient. With remarkable clarity, Sander van der Linden explains why our brains are so vulnerable to misinformation.

The trauma that our world experienced in recent years—as result of both the pandemic and societal tensions that threaten to overwhelm us—has been unprecedented and is not going away anytime soon. It is clear that existing political and economic systems are not enough to bring the change that the world needs. In this book, Rainn Wilson explores the possibility and hope for a spiritual revolution, a “Soul Boom” in order to address today’s greatest issues—mental health, racism and sexism, climate change, and economic injustice.

Paranoid about the “ums” and “uhs” that pepper your presentations? Concerned that people notice your vocal fry? Bewildered by “hella” or the meteoric rise of “so”? In Like, Literally, Dude, linguist Valerie Fridland shows how we can re-imagine these forms as exciting new linguistic frontiers rather than our culture’s impending demise. With delightful irreverence and expertise, Fridland weaves together history, psychology, science, and anecdotes to explain why we speak the way we do today, and how that impacts what our kids may be saying tomorrow.