Groundswell
Winning in a World Transformed by Social Technologies
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Narrated by:
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Josh Bernoff
About this listen
It's time to see it an opportunity.
In Groundswell, two of Forrester Research's top analysts tell listeners how to turn the force of customers connecting to their own advantage. With 25 vivid cases from around the world - from health care to retail to consumer goods to business services - Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether listeners are in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for them, backed up with real-world ROI to prove it works.
Groundswell is based on hard consumer data and experience with dozens of companies. The listener will hear how the marketers of Procter & Gamble proved that subtle marketing within a community was four times as effective as television...how Best Buy taps into the intelligence of over a thousand of its employees with its own social network...how Dell has transformed itself by embracing customer insights in nearly every department...and how a South African winery boosted its sales tenfold by tapping into the power of bloggers, YouTube, Facebook, and every other tool in the social technology arsenal.
This trend cannot be ignored. Listeners must learn how to ride the wave. There's no going back.
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The Little Book of Common Sense Investing
- The Only Way to Guarantee Your Fair Share of Stock Market Returns, 10th Anniversary Edition
- By: John C. Bogle
- Narrated by: L. J. Ganser
- Length: 5 hrs and 50 mins
- Unabridged
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The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.
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One star for every point this 5 hour book makes.
- By Matt on 01-31-19
By: John C. Bogle
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The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
- By: MJ DeMarco
- Narrated by: MJ DeMarco
- Length: 12 hrs and 46 mins
- Unabridged
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Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
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Excellent!
- By Iray007 on 09-22-15
By: MJ DeMarco
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
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Six-Figure Side Hustle
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 3 hrs and 42 mins
- Original Recording
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Rachel Rodgers, financial maven and heralded author of We Should All Be Millionaires, has created a groundbreaking new Audible Original series with Six Figure Side Hustle. In this installment of a dynamic three-part audio journey, Rachel unveils the blueprint for turning spare time into a $100,000-per-year side hustle in just three months.
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Not For YOU!
- By S. Seigel on 03-02-24
By: Rachel Rodgers
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The Most Important Thing
- Uncommon Sense for The Thoughtful Investor
- By: Howard Marks
- Narrated by: John FitzGibbon
- Length: 7 hrs and 9 mins
- Unabridged
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Howard Marks, the chairman and cofounder of Oaktree Capital Management, is renowned for his insightful assessments of market opportunity and risk. After four decades spent ascending to the top of the investment management profession, he is today sought out by the world's leading value investors, and his client memos brim with insightful commentary and a time-tested, fundamental philosophy. The Most Important Thing explains the keys to successful investment and the pitfalls that can destroy capital or ruin a career.
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Five Star Book, two Star Audiobook
- By Johnny on 06-08-15
By: Howard Marks
What listeners say about Groundswell
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
- Tarik
- 05-04-15
great but
the ideas in this book are basic and not that many examples support the main arguments.
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1 person found this helpful
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Overall
- Kevin B Warwood
- 01-27-09
Groundswell
A wonderful overview of the ever changing and morphing informo-sphere. The book is an excellent pulling together of methods to take advantage of the internet. I good listen.
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1 person found this helpful
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- Ross Quintana
- 12-25-14
Great breakdown of social media for business
This was my first from these authors and I enjoyed their approach. It is a great introduction to the possibilities of social media integration in business. Foundational information to use if you are thinking of integrating social media or a great way to find new opportunities areas you may have missed.
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Overall
- Mirek
- 10-04-09
A new label for Social Media
Forrester Research analysts coined a new term to designate the coordinated effect Web 2.0's social media has on business - A Groundswell.
The book written by Josh Bernoff and Charlene Li offers very deep and substantial account, illustrated by many case studies, on the fundamental importance of social media for today's business.
I look at this book from two perspectives. The first one is purely analytical and concrete - here the book gives a lot of data, statistics, charts and illustrations. It is really as a kind of handbook on social media. It offers many interesting case studies, including social media adventures of companies like Lego, Dell, GM, Salesforce - to name a few...
The another perspective is rather reflective. Ten years ago, ClueTrain Manifesto almost predicted this swell called Social Media. Well, for ClueTrain authors the swell was already there.
In some sense, as with many far-reaching predictions - we wait much longer than initially anticipated. Today, it is Groundswell - the book, that fullfils, or , rather, describes the fulfillment of Cluetrain Manifesto.
I hope, the term, coined by Forrester analysts will survive as a very good label of the entire social media revolution and its meaning for business.
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Overall
- Justin
- 05-15-09
I tried...so help me I tried.
This book covers great material and is extremely thorough. But DO NOT buy the audio version. I am an unabridged audio book fanatic and I find that once in a while an author can read the material and pull it off (Michael Gerber and Jeff Jarvis for example).
I am sorry to be this blunt but I feel like I wasted money on this audio purchase. The biggest part of an audio book’s quality is its narration and this audio books narration should have been done by a professional narrator, not the author.
I would read this one not listen to it.
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10 people found this helpful
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Overall
- Joshua
- 03-13-09
Good read for those getting started
I needed more information on social media to help an organization step into new media. I am a art director, web master, marketer and found this helpful and is a book I will listen to at least twice. Very slow start, though. The author also carries on a bit. Voice quality is good, but a bit boring. Wish I had a physical book to bookmark and highlight some of the details.
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2 people found this helpful
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Overall
- Pamela
- 06-18-08
Very Thorough & Informative
This book is quickly becoming THE authority in marketing circles on the revolution of social media. Consumers are changing the way companies do business, and the major reason is because they now have a voice on the internet.
This book was written by the folks at Forrester after a very thorough review of the industry. It is sprinkled with fascinating case studies and real life examples of mistakes and successes to inspire other marketers like myself.
I highly recommend this audiobook and am now becoming a passionate advocate of the world of social media due to listening to this book.
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7 people found this helpful
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Overall
- Meech33
- 02-08-09
Good read
I work as a part time webmaster and liked the book. It wasn't much new information but it sort of puts everything I already knew in better perspective.
I suggest reading it.
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1 person found this helpful
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Overall
- Michael
- 02-02-10
Great grounding on social media..
Stays away from the tool focused obsession in social media and instead focuses on the core impact and underlying phenomenon of this huge culture changing trend. The message transcends the tools of today(which constantly change) and will be just as meaningful when a whole new set of tools kicks in..i disagree about the narration not being good..i liked hearing the author, he was connected to the content and had plenty of energy and conviction in his reading...a professional narrator might read professionally but not have a clue about what they were reading...
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1 person found this helpful
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Overall
- W. Heller
- 08-02-10
Good Introduction to Social Technologies
The book presents a fairly simple framework for understanding how social interactions can be understood and leveraged by companies. Most of the book is case studies from real companies and their experiences engaging their customers online. The author's narration is fluid and engaging.
Audible, the rest of this review is for you. Just downloaded and used your app for the iPhone to listen to this book.
- I like the wireless downloads.
- I like the ability to add bookmarks.
- I like the button free control interface - but would like a better way to advance through a book than just by 30 second increments.
I don't like that the chapters in the audio book version do not correspond to the chapters in the printed book. I love listening to books, but reading them is more efficient. For some books, I'd like to do both. Trying to go back and forth between the audio and the print version of this book was frustrating because the chapters are different. (In the audio book, several chapters are collapsed into a single chapter)
Some books like this one contain tables and graphs that are difficult to visual in an audio book. It would be great if you made available an audiobook version that contained or linked to the visual content and if it was integrated into the listening experience. e.g. as the narrator is speak about it, the link to that visual appears on the display.
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