Hidden WOMBAT Audiobook By Topher Kinsella, Rush Bartlett cover art

Hidden WOMBAT

How Executives Innovate Without the Waste of Money, Brains, and Time

Preview

Try for $0.00
Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Hidden WOMBAT

By: Topher Kinsella, Rush Bartlett
Narrated by: Topher Kinsella, Rush Bartlett
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $19.95

Buy for $19.95

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

Good ideas are killing great companies.

A waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second.

Every late-stage failure, every “pivot,” is a testament to this. When you’re wrong about the market, you cannot be right about the product, so why is innovation done this way?

Needs-Driven Innovation—inspired by Stanford University’s Biodesign—turns the typical innovation process on its head. Instead of failing with product-market fit, NDI discovers market-product fit. Every time.

Reversing the accepted dogma, NDI eliminates hidden WOMBATs so that every great market finds its great idea.

©2023 Topher Kinsella, Rush Bartlett (P)2023 Topher Kinsella, Rush Bartlett
Entrepreneurship Marketing Innovation
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Hidden WOMBAT

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    1
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    0
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    0
  • 3 Stars
    1
  • 2 Stars
    1
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.