
Hunch
Turn Your Everyday Insights into the Next Big Thing
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Narrated by:
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Bernadette Jiwa
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By:
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Bernadette Jiwa
About this listen
Penguin presents the unabridged downloadable audiobook edition of Hunch, written and read by Bernadette Jiwa.
Learn to trust your intuition and uncover insights that could lead to the next big thing.
What do the Dyson vacuum cleaner, the GoPro camera, Starbucks, Instagram, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions but a hunch - the intuitive understanding of a deep unmet need, informed by insight and foresight. Anxiety over being more innovative leads entrepreneurs to create solutions in search of problems. But what if you could use your intuition to identify an existing problem that's begging for a solution?
In Hunch, best-selling author and business advisor Bernadette Jiwa shows how anyone can uncover the kind of insights that become breakthrough ideas. Combining hands-on exercises with inspiring stories of the killer hunches that brought us ideas like the first reusable coffee cup and the beloved Spanx brand, Hunch is a guide to cultivating your intuitive powers, a road map to getting from insights to ideas that fly.
Every breakthrough idea starts not with knowing for sure but by understanding why it's safe to try. Intuition alone doesn't tell you exactly where X marks the spot, but it can give powerful clues as to where you might begin to dig. This is the book you need if you're ready to begin finding them.
©2017 Bernadette Jiwa (P)2017 Penguin AudioListeners also enjoyed...
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Solid Wothwhile Advice - get you WRAP on
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What listeners say about Hunch
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Gene
- 07-29-21
offered offered some very good insight.
love book created some great ideas and just love the overall insight and knowledge offered up.
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