
Meaningful
The Story of Ideas That Fly
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Buy for $12.88
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Bernadette Jiwa
-
By:
-
Bernadette Jiwa
About this listen
Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the power to change the world - to create an idea that flies. But for every groundbreaking business that started this way, a thousand others have stalled or failed. Why? What's the secret to success? What do Khan Academy, the GoPro camera, the Dyson vacuum cleaner, and Kickstarter have in common?
After years of consulting with hundreds of innovators, creatives, entrepreneurs, and business leaders to help them tell the stories of their ideas, I have discovered something: Every business that flies starts not with the best idea, the biggest budget, or better marketing but with the story of someone who wants to do something - and can't.
We don't change the world by starting with our brilliant ideas, our dreams; we change the world by helping others to live their dreams. The story of ideas that fly is the story of the people who embrace them, love them, adopt them, care about them, and share them. Successful ideas are the ones that become meaningful to others - helping them to see what's possible for them. Our ideas fly when we show others their wings.
©2015 Bernadette Jiwa (P)2016 Gildan Media LLCListeners also enjoyed...
-
Marketing: A Love Story
- How to Matter to Your Customers
- By: Bernadette Jiwa
- Narrated by: Bernadette Jiwa
- Length: 2 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.
-
-
Meh
- By Eric D. on 08-17-17
By: Bernadette Jiwa
-
Difference
- The One-Page Method for Reimagining Your Business and Reinventing Your Marketing
- By: Bernadette Jiwa
- Narrated by: Bernadette Jiwa
- Length: 2 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
Marketing is not a department - it's the story of how you create difference for your customers. We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage - by being different or better, more visible, or just plain louder.
-
-
Short and Unpretentious
- By Kabolobari on 04-05-15
By: Bernadette Jiwa
-
Make Your Idea Matter
- Stand Out with a Better Story
- By: Bernadette Jiwa
- Narrated by: Bernadette Jiwa
- Length: 1 hr and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com. Use this audiobook as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas and the work that matters to you.
-
-
had to get this on audible too with new voice deal
- By Trudy - Concept Muse on 02-16-13
By: Bernadette Jiwa
-
The Fortune Cookie Principle
- The 20 Keys to a Great Brand Story and Why Your Business Needs One
- By: Bernadette Jiwa
- Narrated by: Bernadette Jiwa
- Length: 3 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.
-
-
Great nibbles
- By L. Pelto on 09-21-16
By: Bernadette Jiwa
-
Hunch
- Turn Your Everyday Insights into the Next Big Thing
- By: Bernadette Jiwa
- Narrated by: Bernadette Jiwa
- Length: 3 hrs and 52 mins
- Unabridged
-
Overall
-
Performance
-
Story
Learn to trust your intuition and uncover insights that could lead to the next big thing. What do the Dyson vacuum cleaner, the GoPro camera, Starbucks, Instagram, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions but a hunch - the intuitive understanding of a deep unmet need, informed by insight and foresight. Anxiety over being more innovative leads entrepreneurs to create solutions in search of problems.
-
-
offered offered some very good insight.
- By Gene on 07-29-21
By: Bernadette Jiwa
-
The Song of Significance
- A New Manifesto for Teams
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Song of Significance is a rousing contemplation on work: why it is the way it is, why it’s gotten so bad, what all of us–especially leaders–can do to make it better.
-
-
scattered and often incorrect
- By Amazon Customer on 10-01-23
By: Seth Godin
-
Marketing: A Love Story
- How to Matter to Your Customers
- By: Bernadette Jiwa
- Narrated by: Bernadette Jiwa
- Length: 2 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.
-
-
Meh
- By Eric D. on 08-17-17
By: Bernadette Jiwa
-
Difference
- The One-Page Method for Reimagining Your Business and Reinventing Your Marketing
- By: Bernadette Jiwa
- Narrated by: Bernadette Jiwa
- Length: 2 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
Marketing is not a department - it's the story of how you create difference for your customers. We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage - by being different or better, more visible, or just plain louder.
-
-
Short and Unpretentious
- By Kabolobari on 04-05-15
By: Bernadette Jiwa
-
Make Your Idea Matter
- Stand Out with a Better Story
- By: Bernadette Jiwa
- Narrated by: Bernadette Jiwa
- Length: 1 hr and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com. Use this audiobook as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas and the work that matters to you.
-
-
had to get this on audible too with new voice deal
- By Trudy - Concept Muse on 02-16-13
By: Bernadette Jiwa
-
The Fortune Cookie Principle
- The 20 Keys to a Great Brand Story and Why Your Business Needs One
- By: Bernadette Jiwa
- Narrated by: Bernadette Jiwa
- Length: 3 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.
-
-
Great nibbles
- By L. Pelto on 09-21-16
By: Bernadette Jiwa
-
Hunch
- Turn Your Everyday Insights into the Next Big Thing
- By: Bernadette Jiwa
- Narrated by: Bernadette Jiwa
- Length: 3 hrs and 52 mins
- Unabridged
-
Overall
-
Performance
-
Story
Learn to trust your intuition and uncover insights that could lead to the next big thing. What do the Dyson vacuum cleaner, the GoPro camera, Starbucks, Instagram, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions but a hunch - the intuitive understanding of a deep unmet need, informed by insight and foresight. Anxiety over being more innovative leads entrepreneurs to create solutions in search of problems.
-
-
offered offered some very good insight.
- By Gene on 07-29-21
By: Bernadette Jiwa
-
The Song of Significance
- A New Manifesto for Teams
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Song of Significance is a rousing contemplation on work: why it is the way it is, why it’s gotten so bad, what all of us–especially leaders–can do to make it better.
-
-
scattered and often incorrect
- By Amazon Customer on 10-01-23
By: Seth Godin
-
The Practice
- Shipping Creative Work
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 5 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.
-
-
Not a book - just a series of short affirmations
- By Colin Davis on 12-04-20
By: Seth Godin
-
Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 6 hrs and 55 mins
- Unabridged
-
Overall
-
Performance
-
Story
It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
-
-
Good content, but hated the constant sell
- By Pablo Alejo on 01-22-21
By: Donald Miller
-
Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
-
-
Outdated and bland
- By Ana Havlik on 07-14-21
By: Seth Godin
-
Tribes
- We Need You to Lead Us
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 3 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
-
-
Get to the point!!!
- By Katie on 02-26-09
By: Seth Godin
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
-
Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
By: Seth Godin
-
The Making of a Manager
- What to Do When Everyone Looks to You
- By: Julie Zhuo
- Narrated by: Karissa Vacker, Julie Zhuo
- Length: 7 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
Having managed dozens of teams spanning tens to hundreds of people, Julie Zhuo knows the most important lesson of all: Great managers are made, not born. The Making of a Manager is a modern field guide packed with everyday examples and transformative insights you need to be the kind of manager you wish you had.
-
-
Drink the Facebook Kool Aid
- By Amazon_Customer on 03-29-19
By: Julie Zhuo
-
All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
-
-
Grossed me out
- By Brian on 01-17-10
By: Seth Godin
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- By: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
-
The best and only book on positioning
- By Geordie on 05-02-20
By: April Dunford
-
The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- By: Rob Fitzpatrick
- Narrated by: Rob Fitzpatrick
- Length: 3 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
-
-
Very insightful
- By jere on 10-26-21
By: Rob Fitzpatrick
-
Only the Paranoid Survive
- How to Exploit the Crisis Points That Challenge Every Company
- By: Andrew S. Grove
- Narrated by: Jason Leikam
- Length: 5 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
Andy Grove, founder and former CEO of Intel shares his strategy for success as he takes the listener deep inside the workings of a major company in Only the Paranoid Survive. Under Andy Grove's leadership, Intel became the world's largest chip maker and one of the most admired companies in the world. Grove underscores his message by examining his own record of success and failure, including how he navigated the events of the Pentium flaw, which threatened Intel's reputation in 1994, and how he has dealt with the explosions in growth of the internet.
-
-
The better book
- By Everyday Guy on 05-01-22
By: Andrew S. Grove
-
Escaping the Build Trap
- How Effective Product Management Creates Real Value
- By: Melissa Perri
- Narrated by: Erin deWard
- Length: 6 hrs and 44 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.
-
-
Distractingly soft narration
- By Heather Henderson on 01-21-21
By: Melissa Perri
-
The Thank You Economy
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk
- Length: 5 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
-
-
Gary is fun, but the book is a bit shallow
- By Scott T. Hards on 02-28-12
By: Gary Vaynerchuk
What listeners say about Meaningful
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Jeff Jackson
- 10-23-17
Will get your ideas moving- worth the read.
I enjoyed the book and got a needed boost on the creative side where I have been lacking as of late.
Very practical, lots of additional info on website to compliment the book.
Jeff Jackson
Ignite Hope 501c3 COO
Ignitehope.online
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Sam Jones
- 08-15-16
The next book will be better
a simple overview of how to market to your customers 101.
I didn't discover anything new in this book I have read on HBR.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Michael Davis
- 07-01-20
The point was made in the first 20 pages
The author makes valuable points about the value of real meaning versus 90% of today's ideas and practices. I did learn some valuable things. But, much of this volume - in my opinion - is wasted by examples which seem more like metadata than instructive. One example after another after another. It's possible that my listening to the audio version of this altered my ability to use it enjoy it. It felt more like she was reading a genealogy from the Bible after a certain point. And, I wanted to like it. I did listen all the way through. She DOES have meaningful ideas. She's further fleshed them out in Seth Godin's Akimbo Storytelling Workshop, if you are interested. On the other hand, I've also been reading Manifesto for a Moral Revolution. Oddly, listening to both books one after the other, it felt like they were traveling similar pathways: how do we make a difference in the world. Manifesto seemed to tell the story better.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall
-
Performance
-
Story
- Regina
- 05-26-20
very useful
brings storytelling to a new meaningful way that's applicable to many different scenarios; I'm using it in my career coaching work
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Fabian Alcazar
- 02-26-25
SOLID - SETH GODIN 2.0
IF YOU LIKE SETH GODIN, YOU WILL LIKE THIS. SHE IS BASICALLY A FEMALE VERSION OF SETH (LITERALLY HIS APPRENTICE), AND GIVES A 1° SHIFT IN PERSPECTIVE OF HOW SETH DESCRIBES MARKETING. SHE ALSO HAS A VOICE THAT SOOTHES LIKE SETH
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Renato
- 06-27-16
Nice one!
I love how the author lifts up the idea or concept of making the product or service meaningful and reverse engineering towards that goal. Of course we know this but the cases and insight did add new depth to the concept.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall
-
Performance
-
Story
- gavin rich
- 02-03-17
really great introduction to meaningful design
great examples and quotes from innovators and disruptors. small teams putting people over everything else when designing
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Dave Meindl
- 08-29-18
Repetitive, critical, and monotonous
Repetitive language, a critical, lecturing attitude, and a monotonous tone make this audiobook almost unbearable to listen to. Her message is empathy for the customer, which is a valuable message, but the audio book does not embody this message.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!